Social Media Consultant dot ie

SocialMediaConsultant.ie was dropped as a domain the other day so I went and grabbed it. Also of late I nabbed ItCourses.ie and a few like that.

Right now I’m sticking a holding page up there to see what kind of traffic it gets from a little optimisation but I may eventually use it as a guide for people/businesses on how to figure out how to hire a social media consultant that is good at their job.

Maybe Michele and I can start some kind of TV detective show with him owning the Social Media Expert domain.

5 minutes can positively impact your business – Here’s how

Five minutes will transform your business

Your website:

Every webpage on your website has two interesting properties: One called a Title, one called a Description. If you add relevant keywords (based on what people search for) to these titles and descriptions, you can increase your website visitors easily by 20% and this only takes 5 minutes. The change takes 5 minutes, the initial impact takes 3 weeks depending on Google’s coming around.

Your Facebook:

Your Facebook Business Page has a tool called Insights that only you can access. It tells you the time of the week and time of the day that are the best to do updates in order to be seen by the most people. Look at these figures (takes 3 mins) and you can have your updates seen by more people.

Your Twitter:

Do you know when people that follow you on Twitter are most active, do you know what Tweets of yours were clicked on the most? Log on to ads.Twitter.com and Twitter will tell you. From that plan your Tweets to go out at the Prime times during the day and week

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

May 26th 2014 – Getting a handle on Facebook for Business

Facebook Training – Dublin – May 26th 2014 – 2 places left

We’re going to make your Facebook Business Page give you a return on your investment.

The average Facebook update now gets seen by about 8% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?

This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

Book here.

What’s covered:

  • Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
  • Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
  • Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates to get better reactions, promoted updates, timed updates.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 5.15pm on May 26th in Dublin City Centre

Pricing:
€127 for the half day workshop if paid before May 16th.
Or €167 for payment on the day.

(We take EFT, cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.

Book here.

Location
Dublin City Centre

Google Analytics Training Course – Dublin July 8th 2014


Google Analytics Training Course in Dublin

The next Google Analytics training course will be in Dublin on July 8th, this will be the last analytics course until September.

Only 3 places are left on this course.

After attending this Google Analytics workshop you’ll have:

  • A clear understanding of the important metrics to look for in a Google Analytics account
  • A demonstration of how you can set-up and use goals and funnels in your own account to assess visitor quality
  • Tips on how to produce better reports that contain actionable insights which you can use to power your business.

Pricing:
€147 if you pay by June 27th, €167 for payment after that. Payment required in advance for all training courses.
Book this course now to start putting your website data to good use.

Google Analytics Training Course Detail

Are you swimming in a sea of data? This course will leave you with a clear understanding of how to get the most out of your Google Analytics account.

It will start with walk through the interface, this includes showing you how you can remove your own traffic from your Google Analytics reports before an overview of the account metrics- so right from the start you’ll know your bounce rate from your conversion rate. Before going into individual reports we’ll concentrate on the one factor that is commonly cited as the reason why most companies fail at web analytics: goal setting.

This course will walk you through step-by-step how to identify, set-up and manage website goals in your Google Analytics account so each participant walks away with goals (and possibly funnels) injected into their account and ready to use.

What does this mean? It will help you identify the good quality traffic from the poor quality traffic so you can use the reports to get more quality traffic back to your website.

After goal setting you will be given a deep-dive into the main Google Analytics reports and learn how to look for and use actionable insights over vanity metrics through better customer segmentation.

Your trainer is Joanne Casey who has many years of experience in Google Analytics.

Date and Time:
1.45pm until 5pm on July 8th

Location
Dublin City Centre

Book this course now so you know more about your website visitors.

Facebook for Business: Intermediate – March 24th 2014

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Facebook Training – Dublin – March 24th 2014

We’re going to make your Facebook Business Page give you a return on your investment.

The average Facebook update now gets seen by about 10% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?

This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

What’s covered:

  • Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
  • Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
  • Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates to get better reactions, promoted updates, timed updates.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 5.15pm on March 24th in Dublin City Centre

Pricing:
€97 for the half day workshop if paid before March 18th.
Or €147 for payment on the day with a 50% deposit by March 18th.

(We take cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Dublin City Centre

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Facebook for Business – Limerick

Facebook Training – Limerick – February 25th

This course is now over. If you want to attend other courses, sign up here to the Digital Courses Interest List.

If you have a Facebook Business Page but it’s not doing much for you, if you want to get a return from what you do on Facebook, if you want to know how to get seen by more people on Facebook then this course is for you. This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

What’s covered:

  • The Intermediate “basics”.
  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 4.45pm on February 25th in the Absolute Hotel

Pricing:
€97 for the half day workshop if paid in advance. €127 for payment on the day with a 50% payment by February 13th. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Absolute Hotel, Limerick

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Digital links – Monday January 13th 2014

Why not get rid of some of your fans? Maybe a lot of the ones? Highly interesting post from John Bell on this. Real fans versus those there for a freebie debate coming back again.

Facebook can now tell of those who saw your FB ad (not just those that clicked), who purchased something in a physical store. In the store! jumping from the digital to the physical.

Facebook is also the number two ad network in the world now. Google is number 1.

Just read ALL of these.

(PDF). The Social Media Policy from the HSE is quite good and full of common sense.

Jeremy Waite’s social strategy for 2014.

P.O.S.T. People Objectives Strategy Technology.

Facebook ads, like growing crops. This guy suggests highly targeted and lots of ads. Or something.

Your Digital NCT

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

If you want to start being serious about digital in 2014 and it’s a good idea to be so, then you need to up your game. Digital is going to get harder and harder in 2014, the easy days are gone, so you need to be more efficient and strategic about what you do.

So here’s a checklist on what you ought to be aware of. Pick one area to concentrate on or all. This is not a definitive list. (That gets me out of getting into trouble)

Overall Digital:
Are you mobile first in all things digital?

Website:

  • Is your website mobile first?
  • Make your website responsive by re-designing it or adding some responsive plugins to it.
  • If you can’t make it responsive, then have elements that allow the site to perform while being viewed on a mobile e.g. your number in text on the front page, same with email. No crappy contact forms.
  • Do you have a content and search optimisation plan?
  • Do you have Google Analytics or something better installed?

Facebook:

  • Learn about Edgerank.
  • Forget Page likes, the most important thing is your reach. How many people actually see any update of yours? It is less and sometimes WAY less than the number of likes.
  • What is your post engagement rate? How many people click on your post or Like it or share it or comment on it? The more people that engage with your updates, the more signals Facebook gets to keep sending your updates to your fans on the Page. Engagements are very low? Your reach is going to go down and down over time.
  • Are you updates short to be seen on mobiles?
  • Are you images using up as much of the timeline as possible?
  • What is your content plan?
  • Are you timing updates?

Simply put: Good content = good reactions = over time you retain or grow the reach of your page. Good content timed = reaching the best possible numbers each time.

Twitter:

  • Who are the people you are following?
  • Who are the people that follow you?
  • How many RTs would you get on a Tweet that’s business related?
  • How many new follows do you get a week?
  • Are your images the right size to be displayed nicely in the timeline?
  • Do you have a growth plan for Twitter?
  • Do you have a content plan for Twitter?
  • Are you timing updates?
  • How many clicks on average do you Tweets get? Are they going to your website?

Instagram, Vine, Snapchat

  • Are your audiences on Instagram? Find out.
  • Should you be using Vine? Will quick 6 second videos get you customers? They could.
  • Are many of your demographic under 20? Yes? So why are you not on Snapchat?

And you’ll never guess who does this stuff for companies? Yeah.

Contact us if you want a full evaluation or an evaluation of on one of your channels.

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.