Comments on: Facebook Ad campaigns now generate more data to help you http://mulley.ie/blog/2008/11/facebook-ad-campaigns-now-generate-more-data-to-help-you/ Communications including Online PR and Online Marketing training courses, mentoring, consulting Mon, 19 Jul 2010 04:49:03 +0100 http://wordpress.org/?v=2.8.6 hourly 1 By: Cormac Moylan http://mulley.ie/blog/2008/11/facebook-ad-campaigns-now-generate-more-data-to-help-you/comment-page-1/#comment-3 Cormac Moylan Thu, 13 Nov 2008 12:40:09 +0000 http://mulley.ie/?p=16#comment-3 Facebook have to be very careful with the manner in which they implement tracking and profiling on their site after the Beacon fiasco. I can't see Facebook making a major revenue from these ad campaigns though. They'd be better off taking a similar approach to one which Last.fm implemented by making their ads appear as features of the site. Only problem is that Facebook is too open a platform for Facebook to adapt such a system. Congratulations on the first post, Damien. Love the chunky design. Facebook have to be very careful with the manner in which they implement tracking and profiling on their site after the Beacon fiasco.

I can’t see Facebook making a major revenue from these ad campaigns though.

They’d be better off taking a similar approach to one which Last.fm implemented by making their ads appear as features of the site. Only problem is that Facebook is too open a platform for Facebook to adapt such a system.

Congratulations on the first post, Damien. Love the chunky design.

]]> By: The Mulley.ie Machine is Alive : Alexia Golez http://mulley.ie/blog/2008/11/facebook-ad-campaigns-now-generate-more-data-to-help-you/comment-page-1/#comment-2 The Mulley.ie Machine is Alive : Alexia Golez Thu, 13 Nov 2008 09:13:36 +0000 http://mulley.ie/?p=16#comment-2 [...] Damien’s professional site is oh so new and his blog is already rocking with his first post on how Facebook’s ad campaign tool is changing and is becoming more [...] [...] Damien’s professional site is oh so new and his blog is already rocking with his first post on how Facebook’s ad campaign tool is changing and is becoming more [...]

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