Comments on: Hijacking a Brandjack – How would you do the Pat the Baker campaign? http://mulley.ie/blog/2008/11/hijacking-a-brandjack-how-would-you-do-the-pat-the-baker-campaign/ Communications including Digital Marketing, Social Media and Online Marketing training courses, mentoring, consulting Sun, 22 Jan 2012 16:18:13 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Catherine Wilson http://mulley.ie/blog/2008/11/hijacking-a-brandjack-how-would-you-do-the-pat-the-baker-campaign/comment-page-1/#comment-46 Catherine Wilson Wed, 26 Nov 2008 16:26:28 +0000 http://mulley.ie/?p=41#comment-46 same happened for me p.s. when I previewed rather than posted my comments the name, email and website disappeared and had to be re-entered same happened for me
p.s. when I previewed rather than posted my comments the name, email and website disappeared and had to be re-entered

]]> By: Catherine Wilson http://mulley.ie/blog/2008/11/hijacking-a-brandjack-how-would-you-do-the-pat-the-baker-campaign/comment-page-1/#comment-45 Catherine Wilson Wed, 26 Nov 2008 16:25:23 +0000 http://mulley.ie/?p=41#comment-45 Try vertical search, focusing on images, The Google image results page rankings. You would need to get a critical mass of images linking to Pat the baker website or blog. You would then get picked up on Google image search results page, with the pat the baker website URL listed under every image. Maybe put out an appeal on twitter for webmasters or marketeers to link one image on every site to Pat the baker. Try vertical search, focusing on images, The Google image results page rankings. You would need to get a critical mass of images linking to Pat the baker website or blog. You would then get picked up on Google image search results page, with the pat the baker website URL listed under every image. Maybe put out an appeal on twitter for webmasters or marketeers to link one image on every site to Pat the baker.

]]> By: Darran http://mulley.ie/blog/2008/11/hijacking-a-brandjack-how-would-you-do-the-pat-the-baker-campaign/comment-page-1/#comment-44 Darran Wed, 26 Nov 2008 16:23:37 +0000 http://mulley.ie/?p=41#comment-44 Let me expand on my brief comment last time. Engage with people on Twitter.. have a online presence. If a robot like the mars rover can develop a personality and have people follow it, no reason why a bread company can't? People follow RTE to get news updates, why not have @patthebaker to get bread updates? Let me expand on my brief comment last time. Engage with people on Twitter.. have a online presence. If a robot like the mars rover can develop a personality and have people follow it, no reason why a bread company can’t? People follow RTE to get news updates, why not have @patthebaker to get bread updates?

]]> By: dermot http://mulley.ie/blog/2008/11/hijacking-a-brandjack-how-would-you-do-the-pat-the-baker-campaign/comment-page-1/#comment-43 dermot Wed, 26 Nov 2008 15:31:28 +0000 http://mulley.ie/?p=41#comment-43 Damien Some ideas Put in a coupon for 10c off each loaf (or 5c) or whatever amount. And allow people to print it out. A competition - best YouTube video featuring Pat the Bakers bread. Prizes €1,000 €500 and €250. p.s. when I previewed rather than posted my comments the name, email and website disappeared and had to be re-entered Best blog post featuring a story (funniest, wierdest, whatever) about a loaf of bread. Again prizes for best Strangest use thats been made of loaf or slice of bread. Again prizes for best. Best recipe involving Pat the Bakers bread. Again prizes for best. Run them through a website and social networking site(s). Use Jaiku or Twitter for best Haiku composition about Pat the Baker (or maybe best Limerick) Do these qualify as an attempt to turn bread into a social object. Damien

Some ideas
Put in a coupon for 10c off each loaf (or 5c) or whatever amount. And allow people to print it out.

A competition – best YouTube video featuring Pat the Bakers bread. Prizes €1,000 €500 and €250.

p.s. when I previewed rather than posted my comments the name, email and website disappeared and had to be re-entered

Best blog post featuring a story (funniest, wierdest, whatever) about a loaf of bread. Again prizes for best

Strangest use thats been made of loaf or slice of bread. Again prizes for best.

Best recipe involving Pat the Bakers bread. Again prizes for best.

Run them through a website and social networking site(s). Use Jaiku or Twitter for best Haiku composition about Pat the Baker (or maybe best Limerick)

Do these qualify as an attempt to turn bread into a social object.

]]> By: peter donegan http://mulley.ie/blog/2008/11/hijacking-a-brandjack-how-would-you-do-the-pat-the-baker-campaign/comment-page-1/#comment-41 peter donegan Wed, 26 Nov 2008 10:15:56 +0000 http://mulley.ie/?p=41#comment-41 if we done a QiK/ youtube - and - using explosives, blow up a sliced pan of Pats famous loaf. Of course the slogan and blog post title... 'wouldn't it have been easier to use the toaster'. Put it out on twitter username @nohandsleft if we done a QiK/ youtube – and – using explosives, blow up a sliced pan of Pats famous loaf.
Of course the slogan and blog post title… ‘wouldn’t it have been easier to use the toaster’.
Put it out on twitter username @nohandsleft

]]> By: Damien Mulley » Blog Archive » Fluffy Links - Wednesday November 26th 2008 http://mulley.ie/blog/2008/11/hijacking-a-brandjack-how-would-you-do-the-pat-the-baker-campaign/comment-page-1/#comment-40 Damien Mulley » Blog Archive » Fluffy Links - Wednesday November 26th 2008 Wed, 26 Nov 2008 05:43:38 +0000 http://mulley.ie/?p=41#comment-40 [...] Mulley Communications blog now asking how you’d run an online campaign for Pat the Baker. [...] [...] Mulley Communications blog now asking how you’d run an online campaign for Pat the Baker. [...]

]]> By: Darran http://mulley.ie/blog/2008/11/hijacking-a-brandjack-how-would-you-do-the-pat-the-baker-campaign/comment-page-1/#comment-39 Darran Tue, 25 Nov 2008 11:50:40 +0000 http://mulley.ie/?p=41#comment-39 RTÉ on Twitter! RTÉ on Twitter!

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