Comments on: O2’s Irish Facebook and Bebo Apps that make consumers some cash http://mulley.ie/blog/2008/12/o2s-irish-facebook-and-bebo-apps-that-make-consumers-some-cash/ Communications including Digital Marketing, Social Media and Online Marketing training courses, mentoring, consulting Sun, 22 Jan 2012 16:18:13 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Nick McGivney http://mulley.ie/blog/2008/12/o2s-irish-facebook-and-bebo-apps-that-make-consumers-some-cash/comment-page-1/#comment-153 Nick McGivney Fri, 19 Dec 2008 13:13:03 +0000 http://mulley.ie/?p=110#comment-153 It makes immediate sense that Bebo's user is more instantly rewarding for O2. In the longer term there's possibly an argument that the presence on Facebook (I presume for no serious extra outlay?) is at worst doing no harm. The question becomes whether using an app for glorified branding is enough of a draw for the advertiser. On the point about getting credit rather than cash, it is at least a step closer to the real thing (again, esp for Beboites) than virtual currency. (Anu Shukla from Offerpal here: http://mashable.com/2008/12/18/virtual-currency/). It makes immediate sense that Bebo’s user is more instantly rewarding for O2. In the longer term there’s possibly an argument that the presence on Facebook (I presume for no serious extra outlay?) is at worst doing no harm. The question becomes whether using an app for glorified branding is enough of a draw for the advertiser.

On the point about getting credit rather than cash, it is at least a step closer to the real thing (again, esp for Beboites) than virtual currency. (Anu Shukla from Offerpal here: http://mashable.com/2008/12/18/virtual-currency/).

]]> By: Little Links - Friday December 19th 2008 | Joe Scanlon http://mulley.ie/blog/2008/12/o2s-irish-facebook-and-bebo-apps-that-make-consumers-some-cash/comment-page-1/#comment-152 Little Links - Friday December 19th 2008 | Joe Scanlon Fri, 19 Dec 2008 12:35:05 +0000 http://mulley.ie/?p=110#comment-152 [...] giving something [...] [...] giving something [...]

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