http://mulley.ie/blog/2008/12/we-could-not-have-bought-the-results-achieved-with-traditional-media-31-days-of-the-dragon/ Communications including Digital Marketing, Social Media and Online Marketing training courses, mentoring, consulting Sun, 22 Jan 2012 16:18:13 +0000 http://wordpress.org/?v=2.8.6 hourly 1 http://mulley.ie/blog/2008/12/we-could-not-have-bought-the-results-achieved-with-traditional-media-31-days-of-the-dragon/comment-page-1/#comment-182 Nick McGivney Mon, 29 Dec 2008 12:21:42 +0000 http://mulley.ie/?p=146#comment-182 For $250k, essentially the production cost of a medium-to large Irish agency's big ad for big client for a typical two year media run, Dell shows just how creaky analogue advertising has become. Critically, the media spend is absolutely zero. That's where it's going to hurt the most. Agencies and broadcasters really should be sitting up at this point. Interesting too that Dell have come full circle with bloggers, embracing and getting inventive as they realise the remarkable potential. And the fact that there's so much open disclosure with results is a nicde nod to blogland's open ethos too. For $250k, essentially the production cost of a medium-to large Irish agency’s big ad for big client for a typical two year media run, Dell shows just how creaky analogue advertising has become. Critically, the media spend is absolutely zero. That’s where it’s going to hurt the most. Agencies and broadcasters really should be sitting up at this point.
Interesting too that Dell have come full circle with bloggers, embracing and getting inventive as they realise the remarkable potential. And the fact that there’s so much open disclosure with results is a nicde nod to blogland’s open ethos too.

]]>