Update: Download the Mulley Communcations Online Marketing Doc here.
I’m pretty happy and proud of the Online Marketing Doc that I give out to people at the private and public training courses I do. It covers the basics of Online Marketing, covers a bit on SEO, Google Adwords, Social Networks like Facebook and Bebo and other bits and pieces. I’d like to give it away but I want my tinkerbell moment. I want people to clap for it by leaving a comment here on this post. If 103 people leave comments (I don’t like even numbers so 100 is ruled out and 101 is a bit too uniform for my liking) I’ll release the document into the wild and as I update the document (which will happen every few months) I’ll update it on the site here too.
Giving away your documentation isn’t actually going to impact on the work you get in as people should be paying for your expertise, not your supporting documentation. To make it clear too, you can reuse any of the content for commercial or non-commercial use once Mulley Communications gets attribution.

Photo owned by faeryboots (cc)
Bonus
Now, if comments keep on going up and I get over 243 comments I’ll give a full day’s training session to 12 people or less (of your choosing) on Online Marketing in Cork or Dublin. The winner of this will be randomly selected from the list of commentors. Yeah you can’t charge people to attend this obviously.
Rules:
Rules suck but there have to be a few. I’ll randomly contact people who leave comments in case anyone pretends to be more than one person. Pretend to be just one person! I have no issue at all with you encouraging people to leave a comment but I would prefer them to be people who want the document not just friends of yours who are helping you out. It’d be nice to know 100+ people read the document. It’s not a rule but if you took the document and improved on it (which is easy to do in fairness) then that would really rock!
great freebie
Great idea, always on the look out for upgrading skills/ideas, count me in.
Written in a crisp and easy to understand style, I have already found this guide to Online Marketing informative and useful
Thanks a million for this, I’ve only had a quick glance at the pdf so far, but have already used the recommended http://url.ie/ to truncate our url! I always wondered how to do this…
Thanks a million for this. It is an excellent primer. I owe you a pint!
Thanks Damien for this. I like the way you present this information. May many good things come back to you.
Best Pat
Very decent of you to share your wisdom. Fair play!
Nice, looking forward to reading the document now. Very generous of you to stick it up there for all and sundry
Thanks!
Thanks Damian.. Not many people giving out things for free in this day and age. Very decent of you. God bless the aul online marketing
Excellent document. Well worth the read. thanks
Nice one Damien.
Always good to see people sharing information – it only serves to help everyone improve & raise the bar for the industry as a whole. More sharing, from all corners, would be a great thing to see
I haven’t given a course yet where I haven’t mentioned you
Regards,
Johnny
Thank you very much. Reading your document in preparation for your workshop on Sept 17th. Yes I know I am a swot. No test questions please am only just getting to grips with Twitter. Looking forward to meeting you. Until then …
Thanks a million for this, Damien.
It’s a very comprehensive and comprehensible overview of online marketing. It’s easy to read, is user-friendly and ccontains useful links. Very generous move to share this with us. You are a Go-Giver!
Best wishes, Fiona.
Cheers Damien
Found you through recent SimplyZesty event, and this doc neatly fits in with that training camp too. Spot on!
Kudos for sharing this kind of information. I don’t a proper marketing background but I have to do it for our jobs anyways. Free advice like this is appreciated
Pat
Excellent for the uninitiated – takes the fizz-buzz out of on-line marketing. Everything (well most) things you wanted to know but were afraid to ask!
wow, what a brilliant document. just reviewing it now, loving all the topics you’ve covered..am looking forward to reviewing my website and using the tools available from Google..and business facebook, linkedin, twitter account etc..thanks:)
Doing some research on online marketing. Thanks, its a great help.
Thanks for this freebie. Just starting out, have done a few basics but looking for loads more information so this is a great help … thanks
Thanks for that – fairly authoritative and interesting!
I just downloaded this. Not sure when I might ever really use it but it looks like I might learn something from it. Thanks.
Brilliant freebie, thanks D
Hi Damien,
thanks for making this available. I know a few people who would benefit from it and will be sending them here.
Brilliant.Thanks
All credit for this, at the end of the day, to be fair.
Thanks for doing this Damien – will be of huge benefit to my business. Regards, Liam.
Very informative and useful!
It’s good news to me…
Thanks for the information, this is a great start.
Thank you for access to your marketing material – my study is about to begin! will come back when I get traction ……. b
Thanks for the access, raising the bar!
Damien,
Excellent synopsis.Gives a very good heads-up to people who wouldnt be familiar with the options available across the board in Marketing/Advertising options.
“There is a companion Business Blogging document that comes with this document and provides much more information on this subject area.”
- any chance of getting a copy of this too Damien?
Thanks for the report, well done on making it public.
Well Done! That is one of the best laid out and informative documents on Online Marketing that I have seen and believe me I have seen a few.
Thank you for making it freely available.
I would also be interested in the companion Business Blogging document.
Just downloaded the info after attending your Soc Media course yest. Great philosophy on sharing the info – refreshing. Looking forward to making my way through it. Thanks a lot.
Thank you, this is very interesting. I hadn’t ever thought of this stuff before.
best regards
Peter
thnaks. the beast will be launching soon and i’m hoping to carry out a marketing blitz this’ll be very helpful
Great stuff mate – just found you via RedFly’s blog about the free event you held a couple of weeks ago….
What a fantastic strategy & now here I am on the other side of the world, downloading & reading your wisdom – all because you gave massive value (with a great strategy in place!)
Forgive me if I copy the ‘it’s free if you promise to blog about your experience’ line – genius
thanks (& thanks to Dave too)
Mike
in sunny Melbourne
(who used to date a lovely lass from Cork)
Just found you on the red fly blog, cheers for the free online marketing doc … want to contact you about doing a workshop … so i’l leave this alone for now and hoepfully chat to you later
Great read. Very informative. Simple Ladybird Engish.
Would love to read the document and update skills as well as hearing about any up and coming courses you think of running
This is what is so great about the social web – sharing.
Thanks alot for the freebie Damien; looks an interesting article…now to find a quiet place to read it!
Was sent by a friend – and it is just what I need. Thank you!
Just found this via long route starting with a twitter post. Useful stuff – thanks!
Great working document to get me up to speed with online marketing. Thanks Damien for this.
A great tool for any business – simple and easy to use. Looking forward to hearing you speak at the Bord Bia Brand Forum Workshop in June
Really enjoyed reading this – wish I’d thought more about Bebo earlier…
I look forward to being the most widely known MR provider in the world thanks to my newly acquired i-marketing skills!
Hi Damien.
Great presentation for the NCEB on Monday. I found the topics covered highly informative and practical.
I’m looking forward to trying out your suggestions. Thank you for making this document freely available.