Comments on: Marketing is the quick shag, PR is the long-term relationship http://mulley.ie/blog/2009/01/marketing-is-the-quick-shag-pr-is-the-long-term-relationship/ Communications including Online PR and Online Marketing training courses, mentoring, consulting Mon, 19 Jul 2010 04:49:03 +0100 http://wordpress.org/?v=2.8.6 hourly 1 By: Joy Redmond http://mulley.ie/blog/2009/01/marketing-is-the-quick-shag-pr-is-the-long-term-relationship/comment-page-1/#comment-424 Joy Redmond Mon, 19 Jan 2009 23:23:53 +0000 http://mulley.ie/?p=193#comment-424 Agree with others that it's advertising which is the quick shag. 'Marketing is everything' (McKenna in Harvard Business Review,early 90s) http://tinyurl.com/8shm76 Bad marketers, advertisers, sales and even PR people adopt a short term quick buck mentality. Better marketers (all of the above) think and look at what's happening and see where they can fit and make an impact (with best ROI). Excellent marketers do such a good job you don't realise you're being marketed to e.g. FB, google etc. i.e. cashing in on the Zeitgeist. Drucker another marketing head said 'the purpose of marketing is to make selling superfluous' which sums it up. Use a range of integrated tools and tactics to succinctly communicate your message. Final note, William Burroughs in his prologue of The Naked Lunch said heroin was the ideal product because you didn't have to upgrade your product or service, just denigrate the consumer by giving him worse deals, making him wait, mixing it etc. because he 'needed' the product. Obviously we can't use highly addictive illegal substances as case studies or benchmarks but it does bring it down to earth - in the end of the day all marketers are only interested in profit - financial or non financial i.e. getting more back that you put in and all marketers will use a range of techniques to get their message out whether that's a one night stand, fling or meaningful relationship! Agree with others that it’s advertising which is the quick shag. ‘Marketing is everything’ (McKenna in Harvard Business Review,early 90s) http://tinyurl.com/8shm76
Bad marketers, advertisers, sales and even PR people adopt a short term quick buck mentality. Better marketers (all of the above) think and look at what’s happening and see where they can fit and make an impact (with best ROI). Excellent marketers do such a good job you don’t realise you’re being marketed to e.g. FB, google etc. i.e. cashing in on the Zeitgeist. Drucker another marketing head said ‘the purpose of marketing is to make selling superfluous’ which sums it up. Use a range of integrated tools and tactics to succinctly communicate your message. Final note, William Burroughs in his prologue of The Naked Lunch said heroin was the ideal product because you didn’t have to upgrade your product or service, just denigrate the consumer by giving him worse deals, making him wait, mixing it etc. because he ‘needed’ the product. Obviously we can’t use highly addictive illegal substances as case studies or benchmarks but it does bring it down to earth – in the end of the day all marketers are only interested in profit – financial or non financial i.e. getting more back that you put in and all marketers will use a range of techniques to get their message out whether that’s a one night stand, fling or meaningful relationship!

]]> By: Peter http://mulley.ie/blog/2009/01/marketing-is-the-quick-shag-pr-is-the-long-term-relationship/comment-page-1/#comment-354 Peter Fri, 16 Jan 2009 17:46:47 +0000 http://mulley.ie/?p=193#comment-354 I'd see marketing as something that should be practiced with a long term view (and I'd use buzzwords like "lifetime value of a customer"). To me what you're describing is the difference between advertising and marketing. But I suppose it doesn't matter what definition you use, as long as you know what you're talking about! I’d see marketing as something that should be practiced with a long term view (and I’d use buzzwords like “lifetime value of a customer”). To me what you’re describing is the difference between advertising and marketing.

But I suppose it doesn’t matter what definition you use, as long as you know what you’re talking about!

]]> By: Grown up Marketing…. | Writing for life http://mulley.ie/blog/2009/01/marketing-is-the-quick-shag-pr-is-the-long-term-relationship/comment-page-1/#comment-219 Grown up Marketing…. | Writing for life Wed, 14 Jan 2009 08:01:10 +0000 http://mulley.ie/?p=193#comment-219 [...] just read a post in my Feedreader from Damien’s corporate portal, Mulley Communications, where he looks at the difference between marketing and PR — the former, he surmises, is akin [...] [...] just read a post in my Feedreader from Damien’s corporate portal, Mulley Communications, where he looks at the difference between marketing and PR — the former, he surmises, is akin [...]

]]> By: Fluffy Links - Wednesday January 14th 2009 « Damien Mulley http://mulley.ie/blog/2009/01/marketing-is-the-quick-shag-pr-is-the-long-term-relationship/comment-page-1/#comment-218 Fluffy Links - Wednesday January 14th 2009 « Damien Mulley Wed, 14 Jan 2009 05:19:36 +0000 http://mulley.ie/?p=193#comment-218 [...] and me and me being narky with EVERYONE and PR in Ireland being dead in two years and got me to say rude words about things. I carried it on over on the business site [...] [...] and me and me being narky with EVERYONE and PR in Ireland being dead in two years and got me to say rude words about things. I carried it on over on the business site [...]

]]> By: Pr Blog Round-up 13/01/2009 | Thomas Brunkard http://mulley.ie/blog/2009/01/marketing-is-the-quick-shag-pr-is-the-long-term-relationship/comment-page-1/#comment-217 Pr Blog Round-up 13/01/2009 | Thomas Brunkard Tue, 13 Jan 2009 12:11:50 +0000 http://mulley.ie/?p=193#comment-217 [...] Mulley has a post who’s title I dare not print (office naughty-word filtering Damien, could cut down on [...] [...] Mulley has a post who’s title I dare not print (office naughty-word filtering Damien, could cut down on [...]

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