Comments on: The Definitive list of “influencers” in Irish Blogging http://mulley.ie/blog/2009/01/the-definitive-list-of-influencers-in-irish-blogging/ Communications including Digital Marketing, Social Media and Online Marketing training courses, mentoring, consulting Sun, 22 Jan 2012 16:18:13 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Thomas Brunkard http://mulley.ie/blog/2009/01/the-definitive-list-of-influencers-in-irish-blogging/comment-page-1/#comment-197 Thomas Brunkard Wed, 07 Jan 2009 16:08:37 +0000 http://mulley.ie/?p=166#comment-197 Quality versus Quantity. Good post Damien. Thomas Quality versus Quantity. Good post Damien.

Thomas

]]> By: Michele http://mulley.ie/blog/2009/01/the-definitive-list-of-influencers-in-irish-blogging/comment-page-1/#comment-195 Michele Wed, 07 Jan 2009 14:36:29 +0000 http://mulley.ie/?p=166#comment-195 And acting the way the Green Party did is not the way to do it! Michele And acting the way the Green Party did is not the way to do it!

Michele

]]> By: Brendan Hughes http://mulley.ie/blog/2009/01/the-definitive-list-of-influencers-in-irish-blogging/comment-page-1/#comment-194 Brendan Hughes Tue, 06 Jan 2009 13:42:38 +0000 http://mulley.ie/?p=166#comment-194 "Picking the most influential ones to respond to and cutting off the rest. That’s oldschool thinking there." Personally I tend to agree with you here. I subscribe to the school of thought that views every individual customer as a potential advocate, who can have a positive or negative impact on your brand within their individual circle of influence. If one individual telling 4 of their friends in the pub about your brand is important, then one blogger publishing to the world should also be important. I think PR companies will give advice on where to engage with the discussions. If there are dozens of different conversations going on in cyberspace then a business may choose to try and bring the discussion onto their own website or blog. The very least that they should then do is to acknowledge the various conversations that are taking place and try and address the different issues as they arise. I think an Irish hosting company did this recently when their infrastructure went down and customers were posting on Twitter and elsewhere about it. The hosting company managed the communications back out to customers through their blog, instead of trying to engage with each different disparate conversation. “Picking the most influential ones to respond to and cutting off the rest. That’s oldschool thinking there.”

Personally I tend to agree with you here. I subscribe to the school of thought that views every individual customer as a potential advocate, who can have a positive or negative impact on your brand within their individual circle of influence. If one individual telling 4 of their friends in the pub about your brand is important, then one blogger publishing to the world should also be important.

I think PR companies will give advice on where to engage with the discussions. If there are dozens of different conversations going on in cyberspace then a business may choose to try and bring the discussion onto their own website or blog. The very least that they should then do is to acknowledge the various conversations that are taking place and try and address the different issues as they arise.

I think an Irish hosting company did this recently when their infrastructure went down and customers were posting on Twitter and elsewhere about it. The hosting company managed the communications back out to customers through their blog, instead of trying to engage with each different disparate conversation.

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