Comments on: Advertising on Facebook: bad ads are bad for everyone

By: Joe Scanlon

Joe Scanlon — Tue, 14 Apr 2009 21:12:26 +0000

I’m hating Facebook more and more due to the targetted ads, Got one yesterday saying “Are you 31? Then you are eligible for a draw for an iPhone !!” I’m now happily using FireFox with Adblock. Happy days.

By: Michele

Michele — Tue, 14 Apr 2009 12:58:13 +0000

Maybe Facebook will introduce a “quality score” similar to Google …

By: Fluffy Links - Tuesday April 14th 2009 « Damien Mulley

Fluffy Links - Tuesday April 14th 2009 « Damien Mulley — Tue, 14 Apr 2009 04:39:40 +0000

[...] post on why Bad Facebook Ads are bad for all of [...]

By: paul

paul — Sun, 12 Apr 2009 19:51:09 +0000

hi Damien,

Nice. I’d add one tip. “Put the benefit in the headline”. Sounds obvious but lots of ads, online and offline, do not.

Ads that try and appeal to curiosity like ‘From Ulster?’ do not immediately tell readers what is in it for them. A headline with a benefit in it is generally a better bet.

By: Derry

Derry — Sat, 11 Apr 2009 23:10:23 +0000

Must disagree on the Norn Iron T-shirts one, they can’t really target geographically as a lot of Norn Irelanders don’t live in the North. eg. my wife. It is generally the ones who don’t live at ‘home’ who generally most proudly wear their county/province colours.
Having said that I completely agree with you, Facebook ads could be drastically improved. In fact my wife, as mentioned above, who spends quiet a bit of time on Facebook didn’t even realise they had ads until I pointed it out recently. How she didn’t notice them is beyond me, the exception to the rule or the exceptional ability to subconsciously ignore interruptive advertising, I don’t know.