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	<title>Comments on: Media Training: Building relationships with journalists</title>
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	<link>http://mulley.ie/blog/2009/05/media-training-building-relationships-with-journalists/</link>
	<description>Communications including Online PR and Online Marketing training courses, mentoring, consulting</description>
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		<title>By: MediaExpress.ie &#8211; Your own mini newsroom &#171; Damien Mulley</title>
		<link>http://mulley.ie/blog/2009/05/media-training-building-relationships-with-journalists/comment-page-1/#comment-1015</link>
		<dc:creator>MediaExpress.ie &#8211; Your own mini newsroom &#171; Damien Mulley</dc:creator>
		<pubDate>Sun, 06 Sep 2009 09:36:30 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=310#comment-1015</guid>
		<description>[...] written a lot on doing your own press/PR on this blog and more recently on the Mulley Comms blog on building relationships with journalists. If you are confident with your press release then as important is a good press list. I&#8217;ve [...]</description>
		<content:encoded><![CDATA[<p>[...] written a lot on doing your own press/PR on this blog and more recently on the Mulley Comms blog on building relationships with journalists. If you are confident with your press release then as important is a good press list. I&#8217;ve [...]</p>
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		<title>By: Press/Media Advice for an Irish Business - The Mega mix &#171; Damien Mulley</title>
		<link>http://mulley.ie/blog/2009/05/media-training-building-relationships-with-journalists/comment-page-1/#comment-814</link>
		<dc:creator>Press/Media Advice for an Irish Business - The Mega mix &#171; Damien Mulley</dc:creator>
		<pubDate>Mon, 08 Jun 2009 11:31:12 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=310#comment-814</guid>
		<description>[...] Building relationships with journalists. [...]</description>
		<content:encoded><![CDATA[<p>[...] Building relationships with journalists. [...]</p>
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		<title>By: Claire Boyles (Business Coach)</title>
		<link>http://mulley.ie/blog/2009/05/media-training-building-relationships-with-journalists/comment-page-1/#comment-794</link>
		<dc:creator>Claire Boyles (Business Coach)</dc:creator>
		<pubDate>Sat, 23 May 2009 14:21:06 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=310#comment-794</guid>
		<description>Great tips thanks Damien - I&#039;m still in the early stages of building relationships with journalists so this was really useful &amp; I&#039;ll be recommending it to others to read too :)</description>
		<content:encoded><![CDATA[<p>Great tips thanks Damien &#8211; I&#8217;m still in the early stages of building relationships with journalists so this was really useful &amp; I&#8217;ll be recommending it to others to read too <img src='http://mulley.ie/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Adrian Weckler</title>
		<link>http://mulley.ie/blog/2009/05/media-training-building-relationships-with-journalists/comment-page-1/#comment-791</link>
		<dc:creator>Adrian Weckler</dc:creator>
		<pubDate>Tue, 19 May 2009 21:28:37 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=310#comment-791</guid>
		<description>Good points Damien, agree with almost everything said.

Can I add one extra point? It&#039;s not as concrete as those in your post, but it can help a lot.

Try to trust the journalist you&#039;re contacting.

This might feel weird; many people are nervous dealing with the media. They naturally wonder how they might be represented or quoted.

But a journalist of decent reputation will generally look after and protect you. If you approach them with a respectful and open attitude, you&#039;ll find that you have more control over the situation than you might have imagined.

For example, you might soon find that you would like to speak freely about something that would give much-needed context to your story or situation.
But you might prefer not to be quoted on the subject (for a number of reasons, mainly your own political or strategic ones).

So you will ask for something to be &#039;off the record&#039;.

Now is the time when your initial trust will pay off: the journalist will almost certainly have no problem with your request.

(This is not to say that you can ramble on for half an hour and, at the end of the conversation, casually say: &quot;oh, by the way, that&#039;s all off the record&quot;. That infuriates journalists.)</description>
		<content:encoded><![CDATA[<p>Good points Damien, agree with almost everything said.</p>
<p>Can I add one extra point? It&#8217;s not as concrete as those in your post, but it can help a lot.</p>
<p>Try to trust the journalist you&#8217;re contacting.</p>
<p>This might feel weird; many people are nervous dealing with the media. They naturally wonder how they might be represented or quoted.</p>
<p>But a journalist of decent reputation will generally look after and protect you. If you approach them with a respectful and open attitude, you&#8217;ll find that you have more control over the situation than you might have imagined.</p>
<p>For example, you might soon find that you would like to speak freely about something that would give much-needed context to your story or situation.<br />
But you might prefer not to be quoted on the subject (for a number of reasons, mainly your own political or strategic ones).</p>
<p>So you will ask for something to be &#8216;off the record&#8217;.</p>
<p>Now is the time when your initial trust will pay off: the journalist will almost certainly have no problem with your request.</p>
<p>(This is not to say that you can ramble on for half an hour and, at the end of the conversation, casually say: &#8220;oh, by the way, that&#8217;s all off the record&#8221;. That infuriates journalists.)</p>
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		<title>By: Joe Scanlon</title>
		<link>http://mulley.ie/blog/2009/05/media-training-building-relationships-with-journalists/comment-page-1/#comment-790</link>
		<dc:creator>Joe Scanlon</dc:creator>
		<pubDate>Tue, 19 May 2009 11:20:59 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=310#comment-790</guid>
		<description>Great advice Damien, thank you.</description>
		<content:encoded><![CDATA[<p>Great advice Damien, thank you.</p>
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