Comments on: Yes your business and you can screw up in public http://mulley.ie/blog/2009/05/yes-your-business-and-you-can-screw-up-in-public/ Communications including Digital Marketing, Social Media and Online Marketing training courses, mentoring, consulting Sun, 22 Jan 2012 16:18:13 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Neil O'Gorman http://mulley.ie/blog/2009/05/yes-your-business-and-you-can-screw-up-in-public/comment-page-1/#comment-813 Neil O'Gorman Mon, 08 Jun 2009 09:50:15 +0000 http://mulley.ie/?p=320#comment-813 Good post this. Also think that many brands and companies are screwing up anyway and are afraid to listen to comments - see no evil, etc.. The fact that you can now observe and be part of conversations that previously took place in homes and pubs and on street corners is a positive thing. WOM is now often played out online. And you are right to point out that not everyone will like you and many will dislike you and just want to have a pop. Not engaging at all is not an option, but know who and what you are first. Half the problem, I think, is that often people take up marketing positions with companies, brands and organisations, but don't have any real love, passion or commitment to them and don't hang around long enough to try to engage. This is not just an issue for online communication, but for communication generally. So, there is no continuity, no one who really take ownership of brand communication and takes a long term view. In current circumstances, that may change and I hope it will. Good post this. Also think that many brands and companies are screwing up anyway and are afraid to listen to comments – see no evil, etc.. The fact that you can now observe and be part of conversations that previously took place in homes and pubs and on street corners is a positive thing. WOM is now often played out online. And you are right to point out that not everyone will like you and many will dislike you and just want to have a pop. Not engaging at all is not an option, but know who and what you are first.

Half the problem, I think, is that often people take up marketing positions with companies, brands and organisations, but don’t have any real love, passion or commitment to them and don’t hang around long enough to try to engage. This is not just an issue for online communication, but for communication generally. So, there is no continuity, no one who really take ownership of brand communication and takes a long term view. In current circumstances, that may change and I hope it will.

]]> By: Joe Lennon http://mulley.ie/blog/2009/05/yes-your-business-and-you-can-screw-up-in-public/comment-page-1/#comment-802 Joe Lennon Tue, 02 Jun 2009 10:22:31 +0000 http://mulley.ie/?p=320#comment-802 Well said. The key is to deal with negative feedback in a constructive manner. If you made a mistake, admit it, and you're already well on the road to some positivity. Interact with those who leave comments, be polite and honest - you're never going to turn around opinions by being ultra-defensive. Instead, embrace the debate! And now, if it doesn't work out, and you end up a public disgrace who is ridiculed, you can always blame Mulley. Well said. The key is to deal with negative feedback in a constructive manner. If you made a mistake, admit it, and you’re already well on the road to some positivity. Interact with those who leave comments, be polite and honest – you’re never going to turn around opinions by being ultra-defensive. Instead, embrace the debate!

And now, if it doesn’t work out, and you end up a public disgrace who is ridiculed, you can always blame Mulley.

]]> By: Fluffy Links - Tuesday June 2nd 2009 « Damien Mulley http://mulley.ie/blog/2009/05/yes-your-business-and-you-can-screw-up-in-public/comment-page-1/#comment-801 Fluffy Links - Tuesday June 2nd 2009 « Damien Mulley Mon, 01 Jun 2009 13:30:52 +0000 http://mulley.ie/?p=320#comment-801 [...] Screwing up in public is a-ok in a way. [...] [...] Screwing up in public is a-ok in a way. [...]

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