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	<title>Comments on: Social Media Expert or Jester</title>
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	<link>http://mulley.ie/blog/2009/07/social-media-expert-or-jester/</link>
	<description>Communications including Online PR and Online Marketing training courses, mentoring, consulting</description>
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		<title>By: Why did you leave Twitter? &#171; Damien Mulley</title>
		<link>http://mulley.ie/blog/2009/07/social-media-expert-or-jester/comment-page-1/#comment-1175</link>
		<dc:creator>Why did you leave Twitter? &#171; Damien Mulley</dc:creator>
		<pubDate>Mon, 04 Jan 2010 12:35:03 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=432#comment-1175</guid>
		<description>[...] more. Most of the social media jesters put up numbers on their blog entries (while declaring it ain&#8217;t a numbers game) about how [...]</description>
		<content:encoded><![CDATA[<p>[...] more. Most of the social media jesters put up numbers on their blog entries (while declaring it ain&#8217;t a numbers game) about how [...]</p>
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		<title>By: Calvin Jones</title>
		<link>http://mulley.ie/blog/2009/07/social-media-expert-or-jester/comment-page-1/#comment-941</link>
		<dc:creator>Calvin Jones</dc:creator>
		<pubDate>Thu, 30 Jul 2009 20:40:17 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=432#comment-941</guid>
		<description>Have to say I agree with much of this.

This whole dilution of the term &quot;expert&quot; started with daytime telly... when Richard and Judy started trotting out &quot;experts&quot; on anything and everything. It was all downhill from there, and social media has just exacerbated things.

Case in point: when I was in college at Liverpool doing Marine Biology one of my classmates -- a mature student in his first year of an undergrad course -- got on Richard and Judy as a Marine Biology expert commenting on the environmental impact of oil spills in the Persian Gulf during the first Iraq war. Much like many of today&#039;s social media &quot;experts&quot; he was making it up as he went along. It was priceless.

Not sure I&#039;d use the term jester though... because most of these jokers are far from funny. Entertaining though... definitely entertaining ;-).

And there&#039;s nothing wrong with making money genuinely helping businesses to engage through social media, or get to grips their online marketing. As long as you&#039;re focus is on adding value, and steering them around the countless pitfalls (often the one&#039;s you&#039;ve fallen into yourself) rather than ripping them off.

Of course, whether or not you&#039;re classed as a jester could just be down to the type of hat you wear.

(Oops... somehow this comment ended up much longer than I intended it to be)</description>
		<content:encoded><![CDATA[<p>Have to say I agree with much of this.</p>
<p>This whole dilution of the term &#8220;expert&#8221; started with daytime telly&#8230; when Richard and Judy started trotting out &#8220;experts&#8221; on anything and everything. It was all downhill from there, and social media has just exacerbated things.</p>
<p>Case in point: when I was in college at Liverpool doing Marine Biology one of my classmates &#8212; a mature student in his first year of an undergrad course &#8212; got on Richard and Judy as a Marine Biology expert commenting on the environmental impact of oil spills in the Persian Gulf during the first Iraq war. Much like many of today&#8217;s social media &#8220;experts&#8221; he was making it up as he went along. It was priceless.</p>
<p>Not sure I&#8217;d use the term jester though&#8230; because most of these jokers are far from funny. Entertaining though&#8230; definitely entertaining <img src='http://mulley.ie/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> .</p>
<p>And there&#8217;s nothing wrong with making money genuinely helping businesses to engage through social media, or get to grips their online marketing. As long as you&#8217;re focus is on adding value, and steering them around the countless pitfalls (often the one&#8217;s you&#8217;ve fallen into yourself) rather than ripping them off.</p>
<p>Of course, whether or not you&#8217;re classed as a jester could just be down to the type of hat you wear.</p>
<p>(Oops&#8230; somehow this comment ended up much longer than I intended it to be)</p>
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		<title>By: Gareth</title>
		<link>http://mulley.ie/blog/2009/07/social-media-expert-or-jester/comment-page-1/#comment-940</link>
		<dc:creator>Gareth</dc:creator>
		<pubDate>Wed, 29 Jul 2009 16:29:06 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=432#comment-940</guid>
		<description>I worry when anybody appends the word &quot;expert&quot; to their job title</description>
		<content:encoded><![CDATA[<p>I worry when anybody appends the word &#8220;expert&#8221; to their job title</p>
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		<title>By: Ann Donnelly</title>
		<link>http://mulley.ie/blog/2009/07/social-media-expert-or-jester/comment-page-1/#comment-939</link>
		<dc:creator>Ann Donnelly</dc:creator>
		<pubDate>Wed, 29 Jul 2009 08:34:23 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=432#comment-939</guid>
		<description>Problem is, these experts/jesters will read this because it&#039;s a Mulley post, but they won&#039;t see themselves in it!</description>
		<content:encoded><![CDATA[<p>Problem is, these experts/jesters will read this because it&#8217;s a Mulley post, but they won&#8217;t see themselves in it!</p>
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		<title>By: Fluffy Links &#8211; Tuesday 28th July 2009 &#171; Damien Mulley</title>
		<link>http://mulley.ie/blog/2009/07/social-media-expert-or-jester/comment-page-1/#comment-937</link>
		<dc:creator>Fluffy Links &#8211; Tuesday 28th July 2009 &#171; Damien Mulley</dc:creator>
		<pubDate>Tue, 28 Jul 2009 04:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=432#comment-937</guid>
		<description>[...] Are you a social media expert or jester? [...]</description>
		<content:encoded><![CDATA[<p>[...] Are you a social media expert or jester? [...]</p>
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		<title>By: lisadom</title>
		<link>http://mulley.ie/blog/2009/07/social-media-expert-or-jester/comment-page-1/#comment-930</link>
		<dc:creator>lisadom</dc:creator>
		<pubDate>Fri, 24 Jul 2009 17:33:07 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=432#comment-930</guid>
		<description>half of me wants to get really good at jesting so I can go and make a lot of money out of it and help my kids school. The other half knows it&#039;s really pretty easy, and people should do it themselves.

Can I make some money - for a little while at least?? 

xx</description>
		<content:encoded><![CDATA[<p>half of me wants to get really good at jesting so I can go and make a lot of money out of it and help my kids school. The other half knows it&#8217;s really pretty easy, and people should do it themselves.</p>
<p>Can I make some money &#8211; for a little while at least?? </p>
<p>xx</p>
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		<title>By: Allan Cavanagh</title>
		<link>http://mulley.ie/blog/2009/07/social-media-expert-or-jester/comment-page-1/#comment-929</link>
		<dc:creator>Allan Cavanagh</dc:creator>
		<pubDate>Fri, 24 Jul 2009 16:32:39 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=432#comment-929</guid>
		<description>I like this comments thing of to the side here. Don&#039;t know about the paint job.</description>
		<content:encoded><![CDATA[<p>I like this comments thing of to the side here. Don&#8217;t know about the paint job.</p>
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		<title>By: Branedy</title>
		<link>http://mulley.ie/blog/2009/07/social-media-expert-or-jester/comment-page-1/#comment-928</link>
		<dc:creator>Branedy</dc:creator>
		<pubDate>Fri, 24 Jul 2009 16:18:11 +0000</pubDate>
		<guid isPermaLink="false">http://mulley.ie/?p=432#comment-928</guid>
		<description>I&#039;d love to be the Jester, except that no one finds me funny, they all stop laughing when I come into the room.</description>
		<content:encoded><![CDATA[<p>I&#8217;d love to be the Jester, except that no one finds me funny, they all stop laughing when I come into the room.</p>
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