Dublin Social Media Course – May 16th and 17th 2011

How to book: Email Damien ( at ) mulley.ie
Experience level: Experienced web usage, basic understanding of some online marketing would be beneficial.
Price: €170 per day, €300 for both days. We’ll feed you too.
Venue: Academy Plaza Hotel, off O’Connell Street

What it is:
Social Media or Digital Marketing or Online Marketing is using mostly web tools to market and communicate with people online. As more and more people use the web for everything, a small or giant company can market to a global audience. Right now it’s Facebook, Twitter, LinkedIn, Google search and ads but it might be something else in a year or two. The basics though will remain the same.

The course has been designed based on feedback from businesses that have attended previous courses I have done (both day-long and weekly courses) and is quite practical in nature. Bring a laptop if you can, we’ll have desks, power and wifi for you. Detailed documentation will also be provided.

Day 1: (May 16th) Social Media Overview

Overview of current social media trends
Search Optimisation and Website Structure
Facebook for Business
Twitter
LinkedIn

Day 2: (May 17th) Advanced Social Media
Blogging and Content Creation
Advanced Facebook – Facebook Pages customisation, Facebook Places
Devising a Marketing Plan