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December 26th, 2014 | Comments Off 29 short lectures on Digital Marketing

January 13th 2015, 2pm, Dublin

To kickstart 2015 I’m going to give a seminar in Dublin, possibly 90 minutes to 120 minutes long. What will it cover? Keep reading. It’s “almost” free to those that are clients or came along to the various Mulley Events in 2014. Spaces are limited. That last line was marketing bullshit making you think a resource is limited so you’ll want it more. They are though.

The seminar is called “29 short lectures on digital marketing” which is a total ripoff of the amazing “28 short lectures” given by Mary Reufle. There won’t be 29 lectures but they will be short.

This seminar is going to be on January 13th in Dublin City Centre (not booked venue yet, usually near Temple Bar) from 2pm to 4pm or a little beyond. Bring your own teas and coffees.

If you want to sign up, you can use this Eventbrite link. It’s €5 to book a place which won’t cover operating costs but ensures you might turn up. In Ireland, free events have a 50% no-show rate. 50% don’t bother turning up or letting you know.

And I’ll talk about:

  • Various elements on making Facebook work: Edgerank and all that, what updates are best, why if you ignore it for B2C you’re a dope.
  • Twitter: Growing, automating, lead generation, Twitter cards.
  • LinkedIn: This is B2B and it works a charm. How to use it to build an amazingly rich address book.
  • Google+: Haha, just kidding.
  • Mailchimp: Some quick tips from a non-expert.

Why am I doing this? Testing out new material and to gauge interest in the paid courses I’ll be running in January/February – Lead Generation, Digital Strategy, Advanced Twitter. And because I’m sound.

May 8th, 2014 | Comments Off Social Media Consultant dot ie

SocialMediaConsultant.ie was dropped as a domain the other day so I went and grabbed it. Also of late I nabbed ItCourses.ie and a few like that.

Right now I’m sticking a holding page up there to see what kind of traffic it gets from a little optimisation but I may eventually use it as a guide for people/businesses on how to figure out how to hire a social media consultant that is good at their job.

Maybe Michele and I can start some kind of TV detective show with him owning the Social Media Expert domain.

May 4th, 2014 | Comments Off 5 minutes can positively impact your business – Here’s how

Five minutes will transform your business

Your website:

Every webpage on your website has two interesting properties: One called a Title, one called a Description. If you add relevant keywords (based on what people search for) to these titles and descriptions, you can increase your website visitors easily by 20% and this only takes 5 minutes. The change takes 5 minutes, the initial impact takes 3 weeks depending on Google’s coming around.

Your Facebook:

Your Facebook Business Page has a tool called Insights that only you can access. It tells you the time of the week and time of the day that are the best to do updates in order to be seen by the most people. Look at these figures (takes 3 mins) and you can have your updates seen by more people.

Your Twitter:

Do you know when people that follow you on Twitter are most active, do you know what Tweets of yours were clicked on the most? Log on to ads.Twitter.com and Twitter will tell you. From that plan your Tweets to go out at the Prime times during the day and week

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

March 2nd, 2014 | Comments Off Facebook for Business: Intermediate – March 24th 2014

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Facebook Training – Dublin – March 24th 2014

We’re going to make your Facebook Business Page give you a return on your investment.

The average Facebook update now gets seen by about 10% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?

This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

What’s covered:

  • Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
  • Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
  • Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates to get better reactions, promoted updates, timed updates.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 5.15pm on March 24th in Dublin City Centre

Pricing:
€97 for the half day workshop if paid before March 18th.
Or €147 for payment on the day with a 50% deposit by March 18th.

(We take cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Dublin City Centre

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

January 6th, 2014 | Comments Off Your Digital NCT

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

If you want to start being serious about digital in 2014 and it’s a good idea to be so, then you need to up your game. Digital is going to get harder and harder in 2014, the easy days are gone, so you need to be more efficient and strategic about what you do.

So here’s a checklist on what you ought to be aware of. Pick one area to concentrate on or all. This is not a definitive list. (That gets me out of getting into trouble)

Overall Digital:
Are you mobile first in all things digital?

Website:

  • Is your website mobile first?
  • Make your website responsive by re-designing it or adding some responsive plugins to it.
  • If you can’t make it responsive, then have elements that allow the site to perform while being viewed on a mobile e.g. your number in text on the front page, same with email. No crappy contact forms.
  • Do you have a content and search optimisation plan?
  • Do you have Google Analytics or something better installed?

Facebook:

  • Learn about Edgerank.
  • Forget Page likes, the most important thing is your reach. How many people actually see any update of yours? It is less and sometimes WAY less than the number of likes.
  • What is your post engagement rate? How many people click on your post or Like it or share it or comment on it? The more people that engage with your updates, the more signals Facebook gets to keep sending your updates to your fans on the Page. Engagements are very low? Your reach is going to go down and down over time.
  • Are you updates short to be seen on mobiles?
  • Are you images using up as much of the timeline as possible?
  • What is your content plan?
  • Are you timing updates?

Simply put: Good content = good reactions = over time you retain or grow the reach of your page. Good content timed = reaching the best possible numbers each time.

Twitter:

  • Who are the people you are following?
  • Who are the people that follow you?
  • How many RTs would you get on a Tweet that’s business related?
  • How many new follows do you get a week?
  • Are your images the right size to be displayed nicely in the timeline?
  • Do you have a growth plan for Twitter?
  • Do you have a content plan for Twitter?
  • Are you timing updates?
  • How many clicks on average do you Tweets get? Are they going to your website?

Instagram, Vine, Snapchat

  • Are your audiences on Instagram? Find out.
  • Should you be using Vine? Will quick 6 second videos get you customers? They could.
  • Are many of your demographic under 20? Yes? So why are you not on Snapchat?

And you’ll never guess who does this stuff for companies? Yeah.

Contact us if you want a full evaluation or an evaluation of on one of your channels.

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

October 6th, 2013 | Comments Off Snapchat: Why isn’t your brand on it?

Updated as of June 2014.

Every now and then someone will write a post encouraging you to bandwagon on to the latest trend in digital. This is such a post. Snapchat is now mainstream and pretty huge in Ireland. IPSOS MRBI says 21% of adults aged 15+ are on Snapchat in Ireland. 9 months ago it was 11%.

June 2014 Snapchat in Ireland stats

The data is there to show that for younger demographics, it’s not just Facebook anymore. And these younger demographics marched Bebo, Instagram, mySpace and Facebook into the mainstream. Right now, there are 500 Million photos or videos uploaded to Snapchat every day. That’s about the same as the number of photos uploaded to Facebook and 5 times as many as Instagram.

Snapchat, the sexting thing?

Get over yourself. People were sending silly pictures of themselves well before Snapchat but Snapchat is seen as one of the enablers of this. Snapchat is a great little app that allows you to send pictures or videos taken right now to your friends and they are guaranteed to expire/evaporate in ten seconds or less when clicked on. You can write a teeny amount of text on the image or video and draw on it too. The images are not on their phone, they’re not on the Snapchat servers. Lost forever like tears in the rain. Ephemermal media they’re calling it.

SnapchatPicture

If someone manages to take a screenshot, Snapchat informs you of this so you know not to trust that person again. In extreme cases, when you basically hack into the phone and connect it to a computer, you may find a picture in a temporary file on the phone but that’s it. Pretty safe really.

So your brand isn’t there, why?

Hardly any companies are using Snapchat in Europe to market, which is a shame. If one of your core audiences are Irish people ages 15-20 then Snapchat is one place they’re at. Some companies in America are using Snapchat to connect to the “right audience” and do stuff around competitions and vouchers. Still, hardly any case studies right now. 16 Handles and Taco Bell are rolled out again and again right now but that will change.

What some companies are doing to Market on Snapchat:

  • Vouchers: Discount codes, 10% off vouchers. Show at till type things.
  • Contests: Submit a picture type contests. Take a picture of a product and add a comment.
  • Interactions: Just having a fun back and forth with users e.g. Holding a sign with loads of people’s names.
  • Exclusives: Tell Snapchat first before other channels. (A great way to build numbers)

Snapchat Stories are made for brands

Now that Snapchat has serious investment and it has a huge audience, it needs to commercialise what they’re doing. Everything these days is about the timeline so Snapchat is now going to try and do something with that. First comes creating something that end users will appreciate and then they can make money off it later. Enter Snapchat Stories.

Snapchat Stories allow you to weave Snapchats you made into a piece of content that is viewable for 24 hours. You can add to this Story any time you want and it gets tacked on to the end of the story. When people log in, they can see in the timeline, any Stories from friends. This is mine:

SnapChatme

This is a Vine of a Snapchat Story I made:

And stats released this week (June 23rd 2014) show that Snapchat Stories are getting … dun dun dun, 1 billion views PER DAY. Highly successful. There still aren’t any tools for brands to use but give them time, they’ll have them.

In the week that Facebook (who?) released Slingshot (what?), Snapchat announced a new feature for a single brand (for now). People will be able to add their content to the Snapchat Story of a brand at a specific location. It’s called Our Story. Done around a music festival for now. Body and Soul was last week and various Snapchatters were keeping me in the loop via photos and videos. Perfect alignment. Expect to see big brands host these around music festivals, launches, fashion weeks etc.

Some tips:
If you bung a load of photos or videos together on to your Story, they can become quite boring, even if just a minute long. Make the shots snappy and have an actual story in place. This means pre-planning for it. Use text in your Story to accentuate or explain the content. Fail fast and fail cheap: Try things, mess about. It’s Snapchat, silly mistakes do disappear.

I await a band making a music video and sharing it as a Snapchat Story. 10 second bursts, it can be done.

Snapchat Drawbacks

Right now Snapchat is mobile only and everything needs to be done through the mobile app for iPhone or for Android. There are no official apps for businesses that can be used. You can’t “officially” upload premade material to Snapchat so you can’t have highly produced content. (There are obviously unofficial ways around this, same for Vine) I’m sure if you are a huge brand though, there probably is a tool you can use for Snapchat that does allow uploading of pre-made video. Vine definitely has this.

Law of diminishing returns

Like everything else before it, Snapchat Stories will work really well for the first while but as more people and more brands start to saturate your timeline, they’ll become less effective. Same has happened with Banner Ads, Google Ads, Facebook Ads and it will happen with Twitter promoted tweets too. Get in early, make the most of it and then analyse what is coming next and be ready for it.

Do have fun on Snapchat.

Update: June 2014

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

August 17th, 2013 | 1 Comment » When Jamie Heaslip Tweets about you…

So what happens when someone with about 100,000 Twitter followers Tweets about you?

Recently Jamie Heaslip tweeted a link out about a project:

When Jamie Heaslip Tweets

When Jamie Heaslip Tweets

It gets 9 Retweets and 11 favourites.

Since Jamie used Bit.ly as a way to link, we can measure the clicks: https://bitly.com/1eh2TAL+

So it got 1096 clicks and you can see all of them were in the first few hours and then nothing.

1096 lifetime clicks

1096 lifetime clicks

400 in first hour. Bit.ly timestamp is EDT, 8pm EDT = 1pm Ireland. (add a + to any Bit.ly link you see and you too can see the stats)

Clicks on a Jamie Heaslip Tweet

Clicks on a Jamie Heaslip Tweet

So 1% of Jamie’s followers clicked that link. 99% didn’t. We could argue that it was a Saturday so less clicks but sport fans might be tuned in more that day too though and just before 1pm would seem like a good time, no?

So what if you’re just a small fish in a big pond?

Have a look at this Tweet from Sex Siopa, a Sex Shop looking for help. Boy do they get it:

Sex Siopa 133 RTs

Sex Siopa 134 RTs

133 Retweets later and a few new followers for them. They get mentioned on Broadsheet.ie and Joe.ie and other places. They seem small and genuine so people in a way are more interested in helping them out. To date they only have 401 followers but this small fish makes a lot of waves in the big pond.

133 Retweets means that Tweet was easily shared into the timelines of 40,000 ore more people. (The average active Twitter user is followed by about 2-300 accounts.)

So being rough about the numbers, that sex shop with all their RTs got half as much reach as Jamie Heaslip’s Tweet. So you don’t necessarily need to have big numbers if you have a genuine message to share or if the message is fun or controversial or anti-establishment.

August 8th, 2013 | Comments Off Online PR Workshop

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

An Online PR workshop incorporating Search Engine Optimisation (SEO)

Monday September 2nd, 2.10pm – 5.00pm – Temple Bar Hotel, Dublin
Thursday 29th August, 1.30pm – 4.30pm – Limerick

Book this
A while back, I got a client some coverage in the Irish Times, they saw an increase of 20 visitors that day to their website. A few weeks later they got coverage in an app review blog. In 24 hours, they saw over 500 installs of their app. The Irish Times was good for potential investors reading about them, an app review blog got them consumer installs though. Different spaces for different audiences.

As people get more of their news from other online sources and not just newspapers and radio stations, PR/Comms people need to have a wider understanding of how to get online coverage. This includes the right keywords to use and what sites to pitch to. The same rules apply in some circumstances and other rules for other media. In fairness (ass-kissing moment) many PR firms do this very well and are adapting quickly so this workshop is not for everyone.

I’ve previously done a workshop like this but this is massively updated.

This half-day workshop will cover:

  • 0. Search Engine Optimisation (SEO) and why even a press release ought to be optimised.
  • 1. Getting your news found in search engines using your own site and media sites.
  • 2. Pitching to bloggers and online news sites without being a spammer.
  • 3. Making your own media: Videos, images (infographics), Slideshare presentations.
  • 4. Spreadable media: Using Facebook, Twitter, LinkedIn to help spread the good word.
  • 5. How to deal with a crisis (the online perspective).

Suitability:
This is suitable for those that work in a PR/Comms role or for companies that do their own PR. Bring a laptop too if you can. It is expected that you know PR already and can compose your own press releases.

Fee: €147

Public Dates:
Monday September 2nd, 1.30pm – 4.30pm – Dublin
Thursday 29th August, 1.30pm – 4.30pm – Limerick

In-house:
This can be run in-house too and can be customised. Email damien@mulley.ie if you want prices.

July 15th, 2013 | 1 Comment » Social Media Strategy Training Workshop

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

This half day workshop on developing a Social Media Strategy is run by Gina Bowes who has vast experience working on the Social Media/Digital Marketing strategies for the eircom group and Glanbia.

Being clever and creative for an upcoming campaign is great but does it tie into the main philosophy of your company? Are you reactive and using tactics but not aware of what your strategy and objectives are? Gina Bowes has been there and will help you get your house in order so you can have a sustained social media focus and an efficient one at that.

Date and location:
Morgan Hotel, Temple Bar Dublin. July 30th, 1.30pm until 4.45pm

Price and booking
Cost of the training is €137. Bring a laptop.
Max 11 places per course.

A cancelation fee occurs if you cancel at the last minute.

About your trainer:
Gina Bowes has 10 years experience in the telecommunications industry and extensive experience in promoting the customer agenda while championing business and brand engagement in social media. Gina has successfully devised, delivered & measured the social media strategy and ROI across eircom, eMobile & Meteor, winning several awards at industry level.

Gina is currently working for Glanbia devising a digital strategy and implementing a monitoring tool across their consumer brands Avonmore the no.1 milk brand in Ireland and Kilmeaden.

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

May 21st, 2013 | Comments Off PR Workshop – Getting your business into the media

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

Getting it covered…
A workshop on everything you need to know to get your business into the media (for the right reasons)

Location: The River Lee Hotel, Cork
Date and Time: Friday 21 June 0930am until 1230pm.

Your trainer: Deirdre O’Shaughnessy, Editor, Cork Independent

Why PR is probably more vital in 2013 than ever before:
Your business keeps you awake at night. It gets the blood pumping and the synapses firing. But what if that enthusiasm isn’t being shared by the media, and your message isn’t getting out there?

Learn how to communicate about what you love at this energy-filled and fully interactive morning workshop. No jargon, contacts or secret handshakes required.

Getting your business covered is all about getting the approach right and providing simple, easily digested information. It’s not rocket science!

What you will get from this seminar:

  • Identify your target media
  • Find out what you need from them
  • Learn how to give them what they need
  • Learn how to get your business noticed by your customers and by opinion formers
  • Brainstorming with a media professional in a group setting about the best approach for your business
  • Your first professionally produced press release, ready to send to your media list

1 hour of Private mentoring too:
For an additional fee (see below) you can avail of an hour of one-to-one advice, specifically tailored to your business, in which you can brainstorm ideas for coverage, work on a strategy for your business, or draft material for future use.

Pricing:
€127 for full morning workshop.
€157 for workshop and one to one session ( book times with Deirdre directly).

A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

More on your trainer:
The seminar will be conducted by Deirdre O’Shaughnessy, Editor of the Cork Independent and contributor to the Sunday Business Post, RTE and Newstalk. Deirdre has extensive experience across print, online and broadcast journalism and a vast and varied network of cross-platform contacts. She also has extensive daily experience of receiving badly written and misfired press releases from professionals and amateurs alike, and knows what makes an editor tick (or explode).


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