Mulley Communications

This is now booked out. If you want to add your name to future training courses, fill in this form.

Course Description

This Google Analytics Course is an in-depth, hands-on half day training course that starts with the basics of analytics and how a structured approach to analytics is the first thing to focus on before going near Google Analytics. We’ll create our own measurement model one-pager so that by the time we log into Google Analytics, we know exactly what data and insights we’re looking for.

Then, we move on to some of the key standard reports which you should pay attention to.

Standard reports aren’t enough however. To get the real benefit from Google Analytics, you need to customise the reports to suit your business and the different needs of the people in the business. For this, we’ll look at how to create a custom report to match the the measurement model we created at the start of the session.

What you’ll get:

• A better process to approach analytics
• The key standard reports
• How to customise reports to deliver the greatest insight with the minimum amount of work

Your trainer is Laurence Veale who has oceans of real world experience in this area.

Date and Time:
1.30pm until 4.30pm on May 13th

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
River Lee Hotel, Cork City Centre

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

2013 Facebook for Business Detox
Date and time: Wednesday January 23rd, 2013 1pm to 5pm
Location: Dublin City Centre
Price: €97 (No VAT on training) (Max 10 people on this)

Did you know that a Facebook update with pictures or links gets more engagement? Yeah, we all do by now. But did you know that a pure text update will be seen by more people? Ah hah. These are some of the areas we’ll be looking at in the Facebook for Business Detox course. This is for companies/orgs that are planning to spruce up what they do on Facebook for 2013.

Objectives: This is a refresher course on Facebook for Business, this is for organisations or businesses that are already using Facebook Business Pages. (Good for anyone with 150 – 5000 likes) This is the equivalent of the Facebook for Business Intermediate Course. Bring your laptop with you.

Areas covered:

• Making your Facebook Business Page look nice. (Rainbows optional)
• Using Facebook Insights.
• Growing your numbers.
• Content creation to get more interactions.
• Promoted posts and Facebook Ads.
• Using targeted updates if you’re at 5k+ Likes.

Contact damien@mulley.ie to reserve a place and if you book it before 2013 you can take it out of your 2012 training budget and use up that excess. If you want to have this run elsewhere or in-house, contact me too.

Privacy Policy

Well it seems the unofficial account of Junior Vice-President Damien Mulley hit 8000 connections a short while ago. As a thank you or a “D’fuck did that happen?” style response, management has decided that he’ll give you a day of his time to consult with you or a chosen company/organisation.

You can choose a day of training on the usual suspects, a day of consultancy or a mix that you choose.

Few simple rules: the company does not work for telcos, political parties or alcohol companies. You can’t resell this to someone else or make this a premium event that you get payment for. Still lots of opportunities there.

I’ve noticed a lot of people asking me on Twitter to retweet Tweets where they are looking for intern positions with marketing or PR companies or looking for digital work in other companies.

Companies have different criteria depending on the work they do. I’d be grateful for some feedback from PR and Marketing companies in particular as to what they want interns schooled in before they start the job.

Are things like the below important?

• How to create and run Facebook Pages
• How to run Facebook Ads
• How to create Facebook Tabs
• Running Twitter accounts
• Creation of content plans for Facebook and Twitter
• Running Google Ad campaigns

What other digital skills are needed?

Facebook Places for Ireland finally launched today. Some of the nerdier types have been waiting for ages to get to play with this. (Some even nerdier ones did all kind of hacks with networks toe be able to check in).

What does it mean for an individual?

More stalkeridge! You can now see where you friends are and with whom, if they wish to share this information. You can tell your friends where you are now, show them pictures from that location etc. As Facebook Places matures you will be able to avail of deals in locations near you or go to the locations based on offers.

What does it mean for a business?

If you claim your Place/location you can merge it with an existing Business Page. When someone checks in, their friends see this, might click on through and see your business details. If people are frequenting your business, why not give them the option of telling their friends? The average Irish person has 160 friends on Facebook. That’s the potential audience every time someone checks in to your location on Facebook. The longterm goal with this is Facebook Deals. Check in, get 20% off, win prizes and so on. Rewards for being loyal.

Right now: As a business, get your physical location created or claim it and enable people to check in. Get some Facebook Stickers made too to encourage people to check in!

Here are some of the frequently asked questions on Facebook Places.

The above pic is me outside Facebook HQ in Dublin with a giant Places icon. Courtesy of Made In Hollywood Props.

They wouldn’t work as business cards but it seems easy enough to put your website address on a slab of chocolate:

You can have some with a cuppa at the Dublin and Cork social media courses or at Measure It!

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

On the back of the Social Media for Business course in Cork, a 9 week evening course will take place each Monday evening from January 24th until March 21st. Details:

Price: €550
Location: Camden Court Hotel, Dublin
How to book: Email Damien ( at ) mulley.ie
Experience level: Experienced web usage, basic understanding of some online marketing would be beneficial.

Call it social media/digital marketing/online marketing or something else, more and more businesses want their staff up to speed on social media. The course has been designed based on feedback from businesses that have attended previous courses I have done (both day-long and weekly courses) and is quite practical in nature. Bring a laptop if you can, we’ll have desks, power and wifi for you. Detailed documentation will also be provided.

• Overview of current social media trends
• Search Optimisation and Website Structure
• Targeted Advertising (Google and Facebook)
• Blogging and Content Creation
• Facebook for Business
• Twitter
• LinkedIn
• Mobile marketing, location services, mobile apps
• Devising a Marketing Plan

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

I’ve been teaching an 8 week social media course split into 3 hour sessions both in Cork and Galway since the start of November. It’s a format that people seem to be liking and I’m getting requests to do another in Galway in the new year. At the same time I’ve been asked to do something along the same lines in Dublin and Cork too.

What each module in the course offers right now is:

• SEO and Website Structure
• Targeted Advertising (Google and Facebook)
• Blogging and Content Creation
• Facebook
• Twitter
• LinkedIn
• Devising a Marketing Plan

Other Potential other modules:
Email Marketing
Video and Mobile Marketing
Location Marketing – Facebook Places, Foursquare
Online PR/Comms

These modules are based on feedback from some of my clients I work with as well as the hundreds of companies I interact with via training sessions throughout the year.

Price for an 8 week course would be around €600, I don’t see it being much more than that. Group discount if a company sends a few staff. Max class size is 12 people too.

What I’d like though is feedback on what you want from a social media evening course, more topics than above, focusing on certain elements etc.  The more feedback I get from companies, the more focused this course can be.

This course is not confirmed yet as I’m waiting on your feedback

It’s the 12th.

Been an age since this blog was updated. So who wants to come along to the first Measure It! of 2011 and what date do you want?

Vote in the comments for:

• January 5th
• January 12th

How long does it take to form a habit? If you’re into marketing and want people to make your product the default they get, this is good to know.

So one ad agency gets ditched. Is it really the end of agencies? I don’t think so as long as companies don’t have the resources. Some big orgs have half a dozen comms agencies alone.

Alcohol brand or product? See the updated Facebook terms and conditions.

Saatchi and Saatchi celebrate 40 years. Showcase of their best/most known work.

How to present with a PUNCH.