Mulley Communications


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May 24th, 2014 | Comments Off Now put your café and restaurant menus on Facebook

Facebook made a nice small change for restaurant and café Pages. Now you can now upload your menus once they’re less than 1Mb in size. These can easily be viewed on desktop or mobile.

On your Page go into Settings > Page Info and there should be a Menu option available. Click on that and upload your Menu.
Facebook Pages Menu Setting - Mulley Comms

This is what it looks like on a mobile:

Facebook Restaurant Menu Mobile

Hat tip to someone on Twitter for this, sorry forgot who.

April 21st, 2014 | Comments Off May 26th 2014 – Getting a handle on Facebook for Business

Facebook Training – Dublin – May 26th 2014 – 2 places left

We’re going to make your Facebook Business Page give you a return on your investment.

The average Facebook update now gets seen by about 8% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?

This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

Book here.

What’s covered:

  • Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
  • Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
  • Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates to get better reactions, promoted updates, timed updates.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 5.15pm on May 26th in Dublin City Centre

Pricing:
€127 for the half day workshop if paid before May 16th.
Or €167 for payment on the day.

(We take EFT, cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.

Book here.

Location
Dublin City Centre

March 2nd, 2014 | Comments Off Facebook for Business: Intermediate – March 24th 2014

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Facebook Training – Dublin – March 24th 2014

We’re going to make your Facebook Business Page give you a return on your investment.

The average Facebook update now gets seen by about 10% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?

This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

What’s covered:

  • Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
  • Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
  • Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates to get better reactions, promoted updates, timed updates.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 5.15pm on March 24th in Dublin City Centre

Pricing:
€97 for the half day workshop if paid before March 18th.
Or €147 for payment on the day with a 50% deposit by March 18th.

(We take cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Dublin City Centre

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

January 28th, 2014 | Comments Off Facebook for Business – Limerick

Facebook Training – Limerick – February 25th

This course is now over. If you want to attend other courses, sign up here to the Digital Courses Interest List.

If you have a Facebook Business Page but it’s not doing much for you, if you want to get a return from what you do on Facebook, if you want to know how to get seen by more people on Facebook then this course is for you. This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

What’s covered:

  • The Intermediate “basics”.
  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 4.45pm on February 25th in the Absolute Hotel

Pricing:
€97 for the half day workshop if paid in advance. €127 for payment on the day with a 50% payment by February 13th. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Absolute Hotel, Limerick

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

September 29th, 2013 | Comments Off Facebook for Business – Bringing you beyond Intermediate

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

Facebook Training – Cork October 21st

This Facebook for Business training course is for those that already have a Facebook Page, are using it and want to make it work better for them.

What’s covered:

  • The Intermediate “basics”.
  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
9.30pm until 12.45pm on October 21st in Cork

Pricing:
€137 for the half day workshop. 50% payment required by October 14th. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Cork City Centre

This course is now over.

April 23rd, 2013 | Comments Off Facebook for Business training workshop – Intermediate

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

Facebook Training – Cork June 11th, Dublin May 21st

This Facebook for Business training course is for those that already have a Facebook Page and want to make it work better for them and spread the word about what they do event further.

What’s covered:

  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
1.30pm until 5pm on June 11th in Cork.
1.30pm until 5pm on May 21st in Dublin.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
RIver Lee Hotel, Cork or The Morgan Hotel, Dublin

March 11th, 2013 | Comments Off Rookie to Pro Facebook Advertising Workshop – April 18th, Dublin

This is now booked out. If you want to add your name to future training courses, fill in this form.

Facebook Advertising can attract highly qualified customers to your business. Advertising on Facebook is very different than Google Adwords and many companies fail at Facebook marketing programs. Join Barry Hand as he leads an in-depth workshop ideal for Facebook page managers.

This half day work shop will give you a crash course in Facebook’s advertising platform, and take you from start to finish through the same process that expert advertisers use to target the right demographics, create great ads and maximise advertising budget.

What you’ll get:

  • How to set up a Facebook advertising campaign
  • What to promote on Facebook
  • Different ad types – Inside Facebook & External Websites
  • Targeting options
  • Best practices – ad copy and use of imagery
  • Best practices – creating an awesome Facebook advertising campaign
  • Reporting and analytics
  • The upcoming impact of graph search & news feed redesign
  • Advanced tips, tools & resources

You will receive easy-to-follow guidelines for measuring conversions and generating reports so that you can measure your success and continue to improve your advertising campaigns.

Your trainer is Barry Hand who is a juggernaut when it comes to properly doing sales online.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
Temple Bar Hotel

February 17th, 2013 | Comments Off Tweetrank: Is Twitter going to do their own Edgerank, charge to push all your Tweets?

Twitter are apparently going to rank our Tweets on quality. None, Low, Medium and eventually High. High maybe being like the “Top Tweets” you see in searches. This will allow the “Best” tweets to be seen. The worry for me is that will also allow other tweets to be hidden away. This is a bit like Facebook’s Edgerank where you don’t see all the updates from your connections but will see more updates from friends or brands you interact with more. Twitter too adopting the filter bubble. With 150k or so people on Twitter in Ireland daily and they allegedly sending out a 1 Million tweets in total, filtering may need to happen.

I’m not the only one that was wondering about “Tweetrank“. Facebook allows you to promote posts on your personal Profile on your business Page to ensure everyone sees your update. So will Twitter start doing the same? €50 and a guarantee your own followers see that Tweet of yours.

PromotedUpdateFB

But with Edgerank doing what it does, you can pay to promote an update so everyone sees it. Is this what Twitter will do too? Pay to ensure everyone that’s connected to you sees your tweet? One of the reasons I like Twitter is that I can dictate the filtering, Facebook doesn’t give me that choice. Now if Twitter allowed people to choose No filter, medium filter, high filter, that would be a great compromise that still makes them money.

Update: August 18th 2013
Twitter is now doing surveys about prioritising your Tweets. It does feel like they are going to do some kind of filtering as the noise on the network goes up.
TweetRankSurvey

December 19th, 2012 | Comments Off 2013 Facebook for Business Detox – Jan 23rd, Dublin

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

2013 Facebook for Business Detox
Date and time: Wednesday January 23rd, 2013 1pm to 5pm
Location: Dublin City Centre
Price: €97 (No VAT on training) (Max 10 people on this)

Did you know that a Facebook update with pictures or links gets more engagement? Yeah, we all do by now. But did you know that a pure text update will be seen by more people? Ah hah. These are some of the areas we’ll be looking at in the Facebook for Business Detox course. This is for companies/orgs that are planning to spruce up what they do on Facebook for 2013.

Objectives: This is a refresher course on Facebook for Business, this is for organisations or businesses that are already using Facebook Business Pages. (Good for anyone with 150 – 5000 likes) This is the equivalent of the Facebook for Business Intermediate Course. Bring your laptop with you.

Areas covered:

  • Making your Facebook Business Page look nice. (Rainbows optional)
  • Using Facebook Insights.
  • Growing your numbers.
  • Content creation to get more interactions.
  • Promoted posts and Facebook Ads.
  • Using targeted updates if you’re at 5k+ Likes.

Contact damien@mulley.ie to reserve a place and if you book it before 2013 you can take it out of your 2012 training budget and use up that excess. If you want to have this run elsewhere or in-house, contact me too.

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June 10th, 2012 | 2 Comments » Digital Marketing / Social Media Training Cork June 25th + 26th 2012

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

As it’s Summer, many of the organisations I do work for stop their training programmes until September. I’ve gotten a few companies asking me for training sessions this Summer but in-house training for one or two staff isn’t quite affordable for them. With this is mind I am doing 4 training modules on June 25th and 26th in Cork. I need five people per module in order to run these courses, if not, will try another run in mid-July.

I am doing four modules over two days in Cork City. These modules are a la carte. Choose one or three etc.
Price: Each module is €75 or €120 for two modules or €165 for three.

Book these modules here. (The form is not an expression of interest)

By the way. Some of the Enterprise Boards and Skillsnets offer courses that are cheaper than this so it’s worth chatting to your local one.

Update: Cork Chambers are doing courses with me in August for those that can’t make June.


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