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December 26th, 2014 | Comments Off 29 short lectures on Digital Marketing

January 13th 2015, 2pm, Dublin

To kickstart 2015 I’m going to give a seminar in Dublin, possibly 90 minutes to 120 minutes long. What will it cover? Keep reading. It’s “almost” free to those that are clients or came along to the various Mulley Events in 2014. Spaces are limited. That last line was marketing bullshit making you think a resource is limited so you’ll want it more. They are though.

The seminar is called “29 short lectures on digital marketing” which is a total ripoff of the amazing “28 short lectures” given by Mary Reufle. There won’t be 29 lectures but they will be short.

This seminar is going to be on January 13th in Dublin City Centre (not booked venue yet, usually near Temple Bar) from 2pm to 4pm or a little beyond. Bring your own teas and coffees.

If you want to sign up, you can use this Eventbrite link. It’s €5 to book a place which won’t cover operating costs but ensures you might turn up. In Ireland, free events have a 50% no-show rate. 50% don’t bother turning up or letting you know.

And I’ll talk about:

  • Various elements on making Facebook work: Edgerank and all that, what updates are best, why if you ignore it for B2C you’re a dope.
  • Twitter: Growing, automating, lead generation, Twitter cards.
  • LinkedIn: This is B2B and it works a charm. How to use it to build an amazingly rich address book.
  • Google+: Haha, just kidding.
  • Mailchimp: Some quick tips from a non-expert.

Why am I doing this? Testing out new material and to gauge interest in the paid courses I’ll be running in January/February – Lead Generation, Digital Strategy, Advanced Twitter. And because I’m sound.

June 16th, 2014 | Comments Off Link Roundup – June 16th 2014

So then.

Very interesting case study around mobile networks, Facebook and geofencing. There ads to people on Facebook based on their current location as supplied by their mobile network. It will drive more footfall to your store. And with Apple now doing things to prevent stores from logging your phone‘s hardware address, this becomes even more attractive for retailers.

Pinterest now doing self service ads. Good to see.

Twitter now doing remarketing too. So you can run ads on Twitter to people who came to your website.

AKA Fuck you, pay me. Facebook plainly explaining organic reach and Edgerank. The free ride is over for those that produced shit updates on Facebook. If you have updates that appeal to your subscribers, you have a lot less to worry about.

Social signals. So Google says that they don’t take social into account when ranking pages BUT the pre-ranking/discovery of your content seems very reliant on these social signals. Lots of people sharing/tweeting your link? Seems Google will see this as having importance.

These new changes with iOS 8.0, yeah, Android probably can do this but Apple makes it way better. Apps calling apps inside their own app and showing you just the relevant bits. Great for the usual devices but also tiny screens like, oh, hmm. watches?

November 25th, 2012 | 1 Comment » Training Courses in Digital Marketing/Social Media

Social Media Courses

If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Some of the training courses I do:

The best thing to do to find courses in Digital Marketing is look at the Cork Chamber of Commerce training section, the North Cork Enterprise business training section, Limerick City Enterprise training section and the business training sections of your own Chamber of Commerce or Enterprise Board. Many of these are subsidised.

Update Jan 2013:

Given the requests are coming in already for 2013 training courses in digital marketing/social media, I’ll probably be doing public training courses with North Cork Enterprise and Cork Chamber of Commerce and others. I’ll be doing private/in-house training too. I’m terrible at putting these details on the site but you might see details on Twitter or just holler.

And of course if you book courses in 2012 for 2013, you can use up any excess training budget you might have. Same goes for training vouchers. Vouchers bought in 2012 can be used for 2013.

October 9th, 2012 | Comments Off More Online Marketing Expertise – Richard Hearne

2012 has introduced more threats and, by extension, more opportunities for Online marketers than at any time since I started my Internet career. Coming from a search background I’ve seen first-hand some of Google’s “jarring and jolting” updates which can literally put site owners out of business. Competition Online is growing exponentially as offline spend transfers to the Web. Mobile will soon outpace desktop in absolute usage figures. These changes are forcing Online marketers to re-evaluate how they interact with their users and focus on delivering real and perceived value across the entire spectrum of Online transactions:

* Getting exposure now requires “real work” – you cant fake/hope your way to eyeballs;
* Customer service is happening online as well as offline, with more use of Social Media platforms to resolve customer issues;
* Trust is becoming more of a linchpin – Google wants us all to become “brands”, perhaps users do too;
* Users expectdemand fast usable websites across platforms – performance is more important than ever now;
* Interaction is happening on many platforms, with many interactions sharing multiple devices – web, mobile, apps etc;

Hang on! That’s a lot of words for the topic “One thing businesses should put some effort into online before 2014 comes along.” Yep it is, so here’s my one thing every business owner should do: focus on engagement. Each of the items I listed above can be considered in terms of engagement:

* What do your customers want/desire/need online? Building content that truly engages your customers and prospects builds loyalty and increases sales. Check out these guys and the cool videos they created.
* Do you have service channels on Twitter/Facebook/Google+? Even Revenue.ie (could you be more staid?) offers customer service on Twitter!
* Are you engaging with customers to hopefully make them your Online evangelists? Offering ways for customers to review and feedback on your products is required not desired. Hands up who looked at the number of reviews in Google’s search results?
* Are you measuring how your website performs? I’m not talking how many visitors (old hat), but how quick, responsive and valuable your content is. Measuring performance is the new analytics. Check out tools like NewRelic.com and RUM, or Google Page Speed and webpagetest.org to slowly on-ramp your site. Collect qualitative data via feedback forms and surveys.
* Does your site work on mobiles and tablets as well as the desktop? Have you looked into Responsive web design, or better still Mobile First Responsive Web Design? Not only will your site look/work great across platforms, but by focusing on what’s really important you also deliver a better overall user experience.

I know there’s a lot to take in there, but each example I give places engagement at the core of how you plan and execute Online. By engaging with your users and focusing on delivering true value your Online business will succeed and flourish.

December 21st, 2010 | 3 Comments » Evening Course Dublin 2011 – Social Media/Digital Marketing

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

On the back of the Social Media for Business course in Cork, a 9 week evening course will take place each Monday evening from January 24th until March 21st. Details:

Price: €550
Location: Camden Court Hotel, Dublin
How to book: Email Damien ( at ) mulley.ie
Experience level: Experienced web usage, basic understanding of some online marketing would be beneficial.

Call it social media/digital marketing/online marketing or something else, more and more businesses want their staff up to speed on social media. The course has been designed based on feedback from businesses that have attended previous courses I have done (both day-long and weekly courses) and is quite practical in nature. Bring a laptop if you can, we’ll have desks, power and wifi for you. Detailed documentation will also be provided.

  • Overview of current social media trends
  • Search Optimisation and Website Structure
  • Targeted Advertising (Google and Facebook)
  • Blogging and Content Creation
  • Facebook for Business
  • Twitter
  • LinkedIn
  • Mobile marketing, location services, mobile apps
  • Devising a Marketing Plan

December 11th, 2010 | 6 Comments » Evening Course Cork 2011 – Social Media/Digital Marketing for Business

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

After feedback, the Social Media for Business 9 week evening course will take place each Wednesday evening from January 12th until March 9th. Details:

Price: €550
Location: Cork Airport Hotel
How to book: Email Damien ( at ) mulley.ie
Experience level: Experienced web usage, basic understanding of some online marketing would be beneficial.

Call it social media/digital marketing/online marketing or something else, more and more businesses want their staff up to speed on social media. The course has been designed based on feedback from businesses that have attended previous courses I have done (both day-long and weekly courses) and is quite practical in nature. Bring a laptop if you can, we’ll have desks, power and wifi for you. Detailed documentation will also be provided.

  • Overview of current social media trends
  • Search Optimisation and Website Structure
  • Targeted Advertising (Google and Facebook)
  • Blogging and Content Creation
  • Facebook for Business
  • Twitter
  • LinkedIn
  • Mobile marketing, location services, mobile apps
  • Devising a Marketing Plan

November 24th, 2010 | 7 Comments » Social Media Evening Course in Dublin, Cork, Galway: Jan 2011

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

I’ve been teaching an 8 week social media course split into 3 hour sessions both in Cork and Galway since the start of November. It’s a format that people seem to be liking and I’m getting requests to do another in Galway in the new year. At the same time I’ve been asked to do something along the same lines in Dublin and Cork too.

What each module in the course offers right now is:

  • SEO and Website Structure
  • Targeted Advertising (Google and Facebook)
  • Blogging and Content Creation
  • Facebook
  • Twitter
  • LinkedIn
  • Devising a Marketing Plan

Other Potential other modules:
Email Marketing
Video and Mobile Marketing
Location Marketing – Facebook Places, Foursquare
Online PR/Comms

These modules are based on feedback from some of my clients I work with as well as the hundreds of companies I interact with via training sessions throughout the year.

Price for an 8 week course would be around €600, I don’t see it being much more than that. Group discount if a company sends a few staff. Max class size is 12 people too.

What I’d like though is feedback on what you want from a social media evening course, more topics than above, focusing on certain elements etc.  The more feedback I get from companies, the more focused this course can be.

This course is not confirmed yet as I’m waiting on your feedback :)

September 7th, 2010 | 4 Comments » Shortcuts through quicksand

There’s a very good post on Buzzfeed about the use of infographics (Diagrams displaying information in a useful and understandable way) to help rig Google results. It’s the new gray hat SEO manipulation technique.

Simple idea: Create an infographic. Make the content tabloid enough/interesting enough to get linked to and offer code for people to embed it on their site with of course a link back to the site with your golden key words.

Already we’re seeing website and blog owners being emailed and asked for links to these infographics and to use certain keywords with the links. Nefarious to say the least especially when there isn’t any thought on who might be interested in the content. “We thought you might like this health insurance graphic since you er blog about food and please link with the text: cheap health insurance Ireland”

Traffic Control.  Sparks, KS.
Photo owned by PV KS (cc)

It’s common for a client and an agency to want a quick win. Good traffic and lots of links. That’s the goal, right? Social media/online marketing is simple to set up, free to do and so people seem to think that there’ll be instant success as a result. The case studies we show and are shown make it seem that way too. Organic growth by creating content, interacting, getting feedback and moving on again is much more stable. But traditionally the marketing industry bought volume. Buy an ad on the Late Late, stick something in every paper and you’ll reach everyone with your very bland ad.

Quantity is still the catnip for many. That’s why you see so many company blogs mentioning celebrities and trying to shoehorn their offerings into some scandal. Good luck with aligning nipple slips into recruitment news lads. There was an old Irish Politics blog that started getting into mentioning all kinds of celebrity sex drivel. Traffic exploded but so did respect for the blog’s political analysis. This here blog for Mulley Comms gets 1/10th of the traffic as my personal blog and something blogged over there will do very well in Google but talking online marketing or online PR here means it won’t get first position on Google. That’s ok though as the blog here is new enough and still finding the way.

You see it too with Facebook campaigns that push for people to become fans. Win an iPad or iPhone for anyone that’s a fan of your Facebook Page. How many of your new Facebook fans genuinely care about what you do and how many clicked Like to enter the iPad draw?

Now counter that with what Sabrina Dent highlights for newsletter list building. She talks about Ciara Crossan going to Wedding Fairs. That’s where Ciara’s constituents are. Those who subscribe to her newsletter are the right demographic, not any old sod joining to get to the prize. Good leads at targeted events. There would be plenty of ways for Ciara to get 1000s of randomers on her mailing list but how many will take the content seriously then? A polluted database costs you more in the end.

So as clients, consultants and agencies should we keep pushing for the slow and more intelligent game instead of cheap tactics like link rigging and begging friends and strangers to Like client status updates? Should part of a company’s social media policy to ban staff from clicking on that Like button and leaving comments? The same way for competitions staff, their families and suppliers are banned from taking part? Should you train your own thoughts into thinking longterm?

August 2nd, 2010 | Comments Off Links this week – Week of August 2nd 2010

Bank holiday or not, here are some links for you to munch through.

Brendan has a good post on generating leads from social media.

Lots of opportunities in using Google sets for research and insight.

Forrester tells marketers to stay away from the likes of Foursquare and other location services for now. Sure there’s only a few million highly influential people using it. Am sure the wait and see applied to the web in the early days too. It’s what you make of the medium that matters, be it 10, 1000 or a billion people on it.

Meanwhile PlacePop takes the location idea and applies it to vouchers.

I like this idea. Test drive a new Mazda via a Facebook game/app.

If you’re into PR then follow the PR Page from Facebook. Lots of tools and ideas for PR professionals.

May 31st, 2010 | Comments Off Links this week – May 31st 2010

SEO tips for YouTube.

How IBM does social media.

Clear concise guide from Facebook on running ads with them.

Two social media analytics tools to check out. Trendrr and Kurrently.

Nice Facebook app allowing you to create printed photo albums.

Good post on Online Reputation management.


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