Mulley Communications

Venue is Hogan Suite, Academy Plaza Hotel, off O’Connell street. Map.

If you want to attend this free event, please leave a comment.

Following on from the first Measure it! and with the feedback to hold another, the next one is on June 2nd. We’ll have two or maybe even three 10 minute presentations on social media and measuring success of a campaign followed by breaking into groups and coming up with solutions to a given task.

The aim of Measure it! is to get people thinking about metrics and measurements for social media and marketing. A side-effect of Measure it! is you get to meet people who are also looking an metrics and have some great ideas to share.

Measure it! is free to attend with the precondition you are willing to share some insights and thoughts. Do come along for the two hours.

Update May 29th:
There will be presentations from Realex Payments, O’Leary Analytics and Barry Hand.

Took a bit longer than expected to upload but here are the presentations from Measure it! on May 4th. 5th.

These are all PPT links.
Dena Walker.
Des Byrne Longlex.
Stephen O’Leary.

RTÉ versus print news websites. Wrong battle lads and the wrong war perhaps.

Kings College Hospital asks the public to tell it how to improve.

10 tips for non-profits on facebook.

Meanwhile using Twitter for non-profits.

Google and Adwords and remarketing.

Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.

Update: Measure it! takes place in the Odeon Bar, Harcourt Street on May 5th from 10am to 12pm.
Second update: It’s a free event.

Measure it!
One needs an exclamation mark to make your event more exciting. In the spirit of MeasurementCamp, we’ll be hosting an event around social media and measurement and we’ll call it “Measure it!”. Two hours, 10am-12pm. Two ten minute case studies which will concentrate on the measurement of campaigns, we’ll break you into groups to do a task then we might wrap up with a Q&A.

Who’s it for?
PR companies, marketing companies, individuals, organisations, monkey trainers (if you have a Twitter account), people wanting to figure this social media lark out.

Sign up in the comments
If you want to come along, leave a comment over there ->

And yes, there’s space for us all.

Social media works for some orgs, not for others. Dachsis covers how to sell the idea to your organisation.

Another way to measure website traffic in Ireland. IrelandMetrix top sites.

Interesting how larger firms are now stopping analysts with big “microbrands” from using them. Blog and Twitter only on company space.

How Del taco uses Facebook to market itself.

Video: Should everyone get involved in social media?

Video: Cory Booker explains his strategy

for using Twitter and other social media to take on what he calls Newark, New Jersey’s “reputational problems.” … Booker points out the eye-catching fact that his reach on Twitter is some multiple of the number of people who actually live in Newark.

Social media and plumbers? Really? Yes.

8 guides to use social networks for business.

Good metrics to track social media campaigns.

So running someone else’s Twitter account. Should you?

What’s data worth?

150,000 Irish are on Twitter. Gabby feckers aren’t they?

Online Marketing Plan template from Toddle.

Pivotal talks face to face promotions.

If you’re into Foursquare. Foursquare X looks er mega.

Social business in 2010.

And on that. How to become a smarter social business person.

The 5 Reasons You’re Failing In Social Media

A whole heap of links before Christmas for you.

Musician uses Google Streetview to market himself.

Pepsi have announced they will no longer do Super Bowl ads. This is significant.

Meanwhile Twitter uses Foursquare to help charities.

Social media and health. Strong stats here.

Forrester says 2010 is the year marketing dies? Nice trollish title.

Via Rax is this nice Guinness and GoogleEarth tie-in for their new ad campaign.

Social media metrics, a superlist.

*tap tap, is this still on?*

Some links worth checking out:

A blog post from Drew gives some foundations on how another blog post of his with some interesting numbers got trending on Twitter.

Employers using social media to recruit. Sidestepping recruitment companies.

Facebook and local Governments. Some good examples.

A webcam and software and you can model anything in 3D.

A list of Social Media Agencies around the world. Rockstars there. Real genuine agencies. Be good to see more agencies out there like that.

Boingo working with local businesses with their hotspots. Free access in return for watching a video.

Internal blogging is also good for an organisation.

The dangers of social media for ad agencies. It basically says they are not involved enough and will be left behind.

Making an iPhone App? Some tips on what works.

Some videos to help with creativity.

Facebook Mobile usage up 300% in the past 12 months.

Social networks accounted for 21.1 percent of all online display advertising impressions in the US as of June

Crowd doesn’t like what you did, ask the crowd to make a better suggestion. Kodak gets the public to name their new camera.

Big big article here on what works for SEO and the level of importance of those factors.

Social media search.