Mulley Communications

Facebook now pushing 3 billion likes a day. 3 billion!!!

6 digital trends to watch. Bit boring and mainstream and ones really that are aalready happening.

More from Spoiltchild on landing pages.

YouTube Mobile now serves 100Million videos per day now.

Twitter now doing 800M searches a day.

How to opt out of Apple iAd data logging.

All the Facebook stats you never wanted.

What three things should you do in social media? Well first is listening.

Ways of figuring out more about those who follow you on Twitter.

Official stats from Facebook themselves.

Facebook is the largest publisher of display ads in the U.S. beating Yahoo! 176 billion display ads, up from just 70 billion a year earlier.

Interesting idea. Using staff for your media instead of buying ads.

Postponed.
Update: Sorry folks, not enough interest for the 7th. We’ll try for August 4th. Post to come.

I’ve been asked about doing another Measure It! for Wednesday July 7th from 10am to 12pm. If there is interest we can do one. Ideally we need about 30 people to register interest to make it worthwhile. We’ll have at least two presentations and as usual, a task to do as well.

Please leave a comment over there –> if you want to attend.

The Golden Age of mobile and online advertising is here?

Not just iPhone (though still the giant for mobile Facebook usage) that sees mobile Facebook usage. Android usage for Facebook? 7 Million a month.

Webinar: How can Nokia recapture the Youth market. June 23rd.

The PSFK London conference in September has some early bird tickets available. Well worth going to.

Twithority. Twitter search with results linked to number of followers.

Ford shows off their new car on Facebook first.

Big spenders on social networks? Heavy users. Wonder why Google, Facebook and the like want you online more?

Barry Hand’s preso.

Stephen O’Leary’s preso.

Keith from Realex said the dog ate his preso. Stay tuned for an update.

Clever. Nice iPhone app from the Tate that incorporates fun games too so there’s learning/experiences being created.

So per capita, Ireland is in the top 15 countries worldwide for Facebook penetration.

Tips on how to produce a Webinar that works.

TV shows and Facebook and Twitter. Update as you watch.

The new True Blood Season 2 Blu-ray Disc has a social networking feature that fans of the HBO series can really sink their teeth into: automatic updates to their Facebook and Twitter accounts.

Making your video news more discoverable: best practices for news publishers. Equally applies to loads of other segments too.

SEO tips for YouTube.

How IBM does social media.

Clear concise guide from Facebook on running ads with them.

Two social media analytics tools to check out. Trendrr and Kurrently.

Nice Facebook app allowing you to create printed photo albums.

Good post on Online Reputation management.

Venue is Hogan Suite, Academy Plaza Hotel, off O’Connell street. Map.

If you want to attend this free event, please leave a comment.

Following on from the first Measure it! and with the feedback to hold another, the next one is on June 2nd. We’ll have two or maybe even three 10 minute presentations on social media and measuring success of a campaign followed by breaking into groups and coming up with solutions to a given task.

The aim of Measure it! is to get people thinking about metrics and measurements for social media and marketing. A side-effect of Measure it! is you get to meet people who are also looking an metrics and have some great ideas to share.

Measure it! is free to attend with the precondition you are willing to share some insights and thoughts. Do come along for the two hours.

Update May 29th:
There will be presentations from Realex Payments, O’Leary Analytics and Barry Hand.

Took a bit longer than expected to upload but here are the presentations from Measure it! on May 4th. 5th.

These are all PPT links.
Dena Walker.
Des Byrne Longlex.
Stephen O’Leary.

There are 1.5 Million people using Facebook in Ireland. Almost 1 Million of them use it on a daily basis. There are lots of other stats we can dig out from Facebook and some are below. As of today you can see details of people in cities and get some pretty sweet extra demographics from a system that allows you to get details on age, gender, work, education, interests, birthday and whether they like your brand on Facebook already.

Lots and lots of cities and towns, here’s just some for Cork:

And the healthy stats as of publication:
1,575,720 people who live in Ireland
920,880 who live in Dublin, Cork, Limerick or Galway

699,800 people who live in Dublin
87,560 people who live in Cork
61,040 people who live in Limerick
70,320 people who live in Galway
90,980 people who live in Belfast

With this we can send targeted ads to people that use Facebook. Examples: Offer Leaving Cert grinds to kids in Cork. Offer last minute meal deals to people in Galway that like Italian food. Offer county themed T-Shirts to GAA fans in Donegal. Little bit of imagination and you can see how much fun it can be.

That’s ads. Expect to eventually do status updates targeted by Cities and location. Facebook interactions and marketing based on location details is around the corner too so stay tuned. Once you digest that and start to play with the ad system, remind yourself about Foursquare too.