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May 8th, 2014 | Comments Off Google Adwords (Advertising) Training Course

  • Date: 9.15am until 12.45pm, May 26th 2014
  • Location: Temple Bar Hotel.
  • Price: Book by May 16th for €147 or €167 after.
  • Ability Level: For those have Google Ads accounts but want to know how to use them efficiently.
  • You can book the course now.

Your trainer is Joanne Casey from Glowmetrics and she receives very high ratings on her courses.

After attending this course you’ll have

  • A clear understanding of the targeting options and settings available in Google Adwords
  • A view of the international search market if you are considering entering into markets outside Ireland
  • A demonstration of how you can conduct smart keyword research
  • Tips on how to write compelling ad copy that customers will want to click on
  • Guidelines on how to optimise landing pages
  • An overview of the Google Display Network
  • Strategies on how to best measure and enhance campaign performance.

This training session is more practical than theory so don’t forget to bring your laptop and get ready for plenty of brain food!

More detail

CPM, CPA, CTR, Maximum CPC, Actual CPC, CRO, Quality Score, VTC…the list goes on and if this is double Dutch to you then don’t worry, you aren’t alone. Running a Google Adwords campaign can sometimes feel like you’ve just walked into a minefield yet understanding and knowing how to improve these metrics is key to running a successful paid search campaign.
Maybe you have an Adwords Account but have a feeling you aren’t getting the most from it or maybe you want to drive more traffic to you website but don’t know where to start? In this training course we’ll be looking at how businesses can run an effective paid search campaign on Google to drive traffic and ultimately revenue.

We’ll start by having a quick look at the current state of the paid search marketplace before we log into the interface and begin to build well thought-out campaigns, taking into consideration keywords, ad copy, landing pages and Display Network opportunities. Once we’ve the campaigns set-up we’ll then finish with understanding how to best track and review performance so you can execute a range of optimisation tactics to boost ROI.

Date and location: May 26th 2014, Temple Bar Hotel, Dublin
Price: Book by May 16th for €147 or €167 after the 16th.
Book now.
Ability Level: For those have Google Ads accounts but want to know how to use them efficiently.

April 21st, 2014 | Comments Off May 26th 2014 – Getting a handle on Facebook for Business

Facebook Training – Dublin – May 26th 2014 – 2 places left

We’re going to make your Facebook Business Page give you a return on your investment.

The average Facebook update now gets seen by about 8% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?

This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

Book here.

What’s covered:

  • Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
  • Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
  • Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates to get better reactions, promoted updates, timed updates.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 5.15pm on May 26th in Dublin City Centre

Pricing:
€127 for the half day workshop if paid before May 16th.
Or €167 for payment on the day.

(We take EFT, cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.

Book here.

Location
Dublin City Centre

March 30th, 2014 | Comments Off Google Analytics Training Course – Dublin July 8th 2014

Google Analytics Training Course in Dublin

The next Google Analytics training course will be in Dublin on July 8th, this will be the last analytics course until September.

Only 3 places are left on this course.

After attending this Google Analytics workshop you’ll have:

  • A clear understanding of the important metrics to look for in a Google Analytics account
  • A demonstration of how you can set-up and use goals and funnels in your own account to assess visitor quality
  • Tips on how to produce better reports that contain actionable insights which you can use to power your business.

Pricing:
€147 if you pay by June 27th, €167 for payment after that. Payment required in advance for all training courses.
Book this course now to start putting your website data to good use.

Google Analytics Training Course Detail

Are you swimming in a sea of data? This course will leave you with a clear understanding of how to get the most out of your Google Analytics account.

It will start with walk through the interface, this includes showing you how you can remove your own traffic from your Google Analytics reports before an overview of the account metrics- so right from the start you’ll know your bounce rate from your conversion rate. Before going into individual reports we’ll concentrate on the one factor that is commonly cited as the reason why most companies fail at web analytics: goal setting.

This course will walk you through step-by-step how to identify, set-up and manage website goals in your Google Analytics account so each participant walks away with goals (and possibly funnels) injected into their account and ready to use.

What does this mean? It will help you identify the good quality traffic from the poor quality traffic so you can use the reports to get more quality traffic back to your website.

After goal setting you will be given a deep-dive into the main Google Analytics reports and learn how to look for and use actionable insights over vanity metrics through better customer segmentation.

Your trainer is Joanne Casey who has many years of experience in Google Analytics.

Date and Time:
1.45pm until 5pm on July 8th

Location
Dublin City Centre

Book this course now so you know more about your website visitors.

January 28th, 2014 | Comments Off Facebook for Business – Limerick

Facebook Training – Limerick – February 25th

This course is now over. If you want to attend other courses, sign up here to the Digital Courses Interest List.

If you have a Facebook Business Page but it’s not doing much for you, if you want to get a return from what you do on Facebook, if you want to know how to get seen by more people on Facebook then this course is for you. This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

What’s covered:

  • The Intermediate “basics”.
  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 4.45pm on February 25th in the Absolute Hotel

Pricing:
€97 for the half day workshop if paid in advance. €127 for payment on the day with a 50% payment by February 13th. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Absolute Hotel, Limerick

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

December 15th, 2013 | Comments Off Digital Project Management

This course is now over. You can sign up to the courses list or our mailing list to be informed when the next Project Management course is on..

Digital Project Management Training

Guerrilla Guide to Managing a Digital Web Project
Date: Wednesday January 22nd
Price: €157

This Guerrilla Guide to Managing a Digital Web Project course is for those who have responsibility for the delivery of web projects which, although they have technology elements, are equally concerned with the delivery of websites, services or mobile apps where design and user interface requirements are key.

What’s covered:

  • The 7 stages of a digital project
  • In the beginning – Business Analysis, prioritisation and the RFT/RFP document
  • A beginners guide to web and software developers and agencies.
  • Key approaches to web and software development builds, pro’s and con’s of each
  • The Psychology of a digital project. Its the people.
  • Change is great, just saying no is better. The importance of change management and scope creep.
  • The Software element – BAT, UAT & unit, system and end to end testing
  • Your trainer is Keith Bohanna.

Date and Time:
Wednesday January 22nd, 2pm, Dublin City Centre

Pricing:
€157 for the half day workshop. 50% payment required. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Booking

Location
Dublin City Centre

Bio
Keith has been working as a Digital PM and BA (Business Analyst) for over a decade with a client list across the public and private sectors. This includes successful engagements with Bord Gais Networks, Eircom, a large NFP in the health sector, Oglivy Dublin, Razor Communications, The Heritage Council and the Crafts Council of Ireland as well as many smaller projects.

Testimonial
Keith was our sounding board for ideas and led the way in assessing whether concepts were feasible, helped us to put early structure on our content strategy, highlighted how we could make the internet work for us (using examples), shifted our perspective away from text heavy content towards modern, light, graphics driven sites and assisted us in organising our internet strategy

Once the direction was set, Keith kept the focus on the ‘critical path’ whenever the team wandered. He skillfully directed the team through the various deliveries, ensuring that the project was delivered on time. – Cathal McCarthy, PMO Bord Gais Energy

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

September 29th, 2013 | Comments Off Facebook for Business – Bringing you beyond Intermediate

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

Facebook Training – Cork October 21st

This Facebook for Business training course is for those that already have a Facebook Page, are using it and want to make it work better for them.

What’s covered:

  • The Intermediate “basics”.
  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
9.30pm until 12.45pm on October 21st in Cork

Pricing:
€137 for the half day workshop. 50% payment required by October 14th. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Cork City Centre

This course is now over.

August 8th, 2013 | Comments Off Online PR Workshop

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

An Online PR workshop incorporating Search Engine Optimisation (SEO)

Monday September 2nd, 2.10pm – 5.00pm – Temple Bar Hotel, Dublin
Thursday 29th August, 1.30pm – 4.30pm – Limerick

Book this
A while back, I got a client some coverage in the Irish Times, they saw an increase of 20 visitors that day to their website. A few weeks later they got coverage in an app review blog. In 24 hours, they saw over 500 installs of their app. The Irish Times was good for potential investors reading about them, an app review blog got them consumer installs though. Different spaces for different audiences.

As people get more of their news from other online sources and not just newspapers and radio stations, PR/Comms people need to have a wider understanding of how to get online coverage. This includes the right keywords to use and what sites to pitch to. The same rules apply in some circumstances and other rules for other media. In fairness (ass-kissing moment) many PR firms do this very well and are adapting quickly so this workshop is not for everyone.

I’ve previously done a workshop like this but this is massively updated.

This half-day workshop will cover:

  • 0. Search Engine Optimisation (SEO) and why even a press release ought to be optimised.
  • 1. Getting your news found in search engines using your own site and media sites.
  • 2. Pitching to bloggers and online news sites without being a spammer.
  • 3. Making your own media: Videos, images (infographics), Slideshare presentations.
  • 4. Spreadable media: Using Facebook, Twitter, LinkedIn to help spread the good word.
  • 5. How to deal with a crisis (the online perspective).

Suitability:
This is suitable for those that work in a PR/Comms role or for companies that do their own PR. Bring a laptop too if you can. It is expected that you know PR already and can compose your own press releases.

Fee: €147

Public Dates:
Monday September 2nd, 1.30pm – 4.30pm – Dublin
Thursday 29th August, 1.30pm – 4.30pm – Limerick

In-house:
This can be run in-house too and can be customised. Email damien@mulley.ie if you want prices.

July 15th, 2013 | 1 Comment » Social Media Strategy Training Workshop

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

This half day workshop on developing a Social Media Strategy is run by Gina Bowes who has vast experience working on the Social Media/Digital Marketing strategies for the eircom group and Glanbia.

Being clever and creative for an upcoming campaign is great but does it tie into the main philosophy of your company? Are you reactive and using tactics but not aware of what your strategy and objectives are? Gina Bowes has been there and will help you get your house in order so you can have a sustained social media focus and an efficient one at that.

Date and location:
Morgan Hotel, Temple Bar Dublin. July 30th, 1.30pm until 4.45pm

Price and booking
Cost of the training is €137. Bring a laptop.
Max 11 places per course.

A cancelation fee occurs if you cancel at the last minute.

About your trainer:
Gina Bowes has 10 years experience in the telecommunications industry and extensive experience in promoting the customer agenda while championing business and brand engagement in social media. Gina has successfully devised, delivered & measured the social media strategy and ROI across eircom, eMobile & Meteor, winning several awards at industry level.

Gina is currently working for Glanbia devising a digital strategy and implementing a monitoring tool across their consumer brands Avonmore the no.1 milk brand in Ireland and Kilmeaden.

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

May 21st, 2013 | Comments Off PR Workshop – Getting your business into the media

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

Getting it covered…
A workshop on everything you need to know to get your business into the media (for the right reasons)

Location: The River Lee Hotel, Cork
Date and Time: Friday 21 June 0930am until 1230pm.

Your trainer: Deirdre O’Shaughnessy, Editor, Cork Independent

Why PR is probably more vital in 2013 than ever before:
Your business keeps you awake at night. It gets the blood pumping and the synapses firing. But what if that enthusiasm isn’t being shared by the media, and your message isn’t getting out there?

Learn how to communicate about what you love at this energy-filled and fully interactive morning workshop. No jargon, contacts or secret handshakes required.

Getting your business covered is all about getting the approach right and providing simple, easily digested information. It’s not rocket science!

What you will get from this seminar:

  • Identify your target media
  • Find out what you need from them
  • Learn how to give them what they need
  • Learn how to get your business noticed by your customers and by opinion formers
  • Brainstorming with a media professional in a group setting about the best approach for your business
  • Your first professionally produced press release, ready to send to your media list

1 hour of Private mentoring too:
For an additional fee (see below) you can avail of an hour of one-to-one advice, specifically tailored to your business, in which you can brainstorm ideas for coverage, work on a strategy for your business, or draft material for future use.

Pricing:
€127 for full morning workshop.
€157 for workshop and one to one session ( book times with Deirdre directly).

A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

More on your trainer:
The seminar will be conducted by Deirdre O’Shaughnessy, Editor of the Cork Independent and contributor to the Sunday Business Post, RTE and Newstalk. Deirdre has extensive experience across print, online and broadcast journalism and a vast and varied network of cross-platform contacts. She also has extensive daily experience of receiving badly written and misfired press releases from professionals and amateurs alike, and knows what makes an editor tick (or explode).

May 21st, 2013 | Comments Off Responsive Web Design Training Course

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

Responsive Design Training Course Dublin and Cork

Date and Time: Tuesday June 25th, 9.30am until 1pm
Location: Temple Bar Hotel

The web is no longer 960 pixels wide. It’s everywhere, and on everything – on mobiles, tablets, your telly, your games console. How do designers cope with this growing array of devices and screen sizes? By using Responsive Web Design to adapt to the device their visitor is viewing it on.

In this Introduction to Responsive Web Design we will:

  • Tell you how RWD works, with some great examples
  • Show you how to build a simple responsive homepage
  • Show you tools and techniques to help you get responsive

About your trainer:
We think Stewart Curry is awesome because he makes awesome things on the web and likes to show you how to do the same. His company is Woop.ie and he’s on Twitter over there.

Pre-requisites:
You’ll need a working knowledge of HTML and CSS as that’s what we’ll be using to get things responsive. Bring a laptop.

Pricing:
€137 for this half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.


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