Domains and business ideas

.ie domains for sale or rent

I have far too many domains these days so I want to offload them. I have many of these for years for projects I never got to start/complete. Make me an offer. Or if you want to rent a domain for a year to see if it works for you, let me know. domains@mulley.ie With a few exceptions I’d be looking for €500 ex VAT min for a domain. Transfer fees are €70ish and I’ll cover those. Some of these domains I would want 4-5 figures for. Or you can buy them in bulk from me in 5s, 10s or all.

15% referral fee
15% fee if you intro a successful buyer of a domain to us.

000.ie
Handy short url for emails
0@000.ie

65.ie
This age is used as the start of a demographic. Older people in studies are classed as those over 65 for instance. Could be very handy for a research project.

75.ie
Bought this for myself as it is a very very easy domain and email address to remember.

More two letter domain names
2k.ie
52.ie
4b.ie

Countries
Andorra.ie
Luxembourg.ie
Bahamas.ie
Phillippiines.ie

Cork Domains
Shandon.ie
Mitchelstown.ie

Cities
Barcelona.ie
Edinburgh.ie

Dublin Domains
artane.ie
ashtown.ie
beaumount.ie
cabra.ie
coolock.ie
crumlin.ie
drumcondra.ie
inchicore.ie
santry.ie
terenure.ie
walkinstown.ie

acne.ie

abortionadvice.ie
abortions.ie
abortionservices.ie
abortionsupport.ie
abortioncounselling.ie
One of these blocking purchases. To prevent other orgs with an agenda from using it so spout crap about abortion and what a skewed view of what the bible says. A rogue agency used one of these domains too to ensnare vulnerable people.

Algorithms.ie
A conference in 2023 maybe?

artificialintelligence.ie
A one stop portal on AI/artificial intelligence in Ireland.

arranmore.ie<s/trong>

bears.ie
Gay culture, not forestry stuff.

brewing.ie
IPA fans?

brexit.ie
They got it done didn’t they?

butt.ie

carter.ie
Brand name for a future business. Named after Agent Carter.

Ceoil.ie
I just saw it expire and it’s a great short domain name with lots of potential.

ceos.ie
CEO forum type site. Events for CEOs and specific training courses.

children.ie
One of these blocking purchases. To prevent other orgs with an agenda from using it so spout crap about the family and what a skewed view of what the bible says.

company.ie
Nice and easy to remember. Handy for a portal for something.

conferences.ie
Conference organisers?

contraception.ie
Another one of these blocking purchases. To prevent other orgs with an agenda from using it so spout crap about the family and what a skewed view of what the bible says.

consultant.ie
A perfect domain name for a consultant in any kind of area.

cremations.ie
For those that work in this business.

cyberattack.ie
For IT Security stuff?

daddy.ie
Gay culture or if someone wants to buy it for like new dads or something.

december.ie
Tis the season

drag.ie
And the category is, domain purchasing realness.

entertainmentawards.net
entertainmentawards.tv
Another idea for an awards. Like People’s Choice Awards for the Irish Market. The existing entertainment awards are shite.

expertise.ie
The idea for this was a database of experts that the media could call upon for media/radio/tv interviews. People would put themselves forward and link to their media coverage.

facemasks.ie

FuckyouPayMe.ie
Cos I love the phrase.

gay.ie
Very. Not sure was this a porn site before. Ideally this would be an online resource for the Irish gay community or a historical repository.

grief.ie
I want to specialise in end of life, dying and death and all of these come with grief. Perhaps an online space for writing on this.

hunting.ie
Bought it to redirect it

independents.ie
For a political party grouping, maybe? Or just coverage of them.

kyl.ie
Kylie, this is perfect for you!

leather.ie
Gay culture? Be a good site for a leathersmith and leather products too.

LifeCoach.ie
As the name suggests. Nice and easy to remember domain for a Life Coach.

marriage.ie
After equal marriage came in, thought it would be best to nab this in case of the “not Adam and Steve” lot grabbed it.

maternity.ie
Future business. Will explain in due course. Lack of LGBT maternity options in Ireland, I would like to see that change.

mitchelstown.ie

mna.ie
Just thought it would be a good domain for feminist writings.

moneyAndJobs.ie
That’s what the media want to know, right? Perhaps a space that has media training and guides.

nightclasses.ie
Well there are 10s of 1000s of searches in Ireland for people wanting to know about nightclasses in Ireland. The competition is … not great.

norm.ie
Funny domain

NutritionCoach.ie
Coaching for everything

oncology.ie
Straight up good information and options for those with cancer.

oxford.ie
Bit like carter. For a future business that will grow out of MulleyComms. Simple to remember.

paediatrics.ie
Another health related domain. Could be paired with contraception.ie, pregnant.ie, maternity.ie

pills.ie

politicians.ie and politicians.ie
Many thoughts on this. From a weekly ratings system for Irish pols to an aggregator when they are mentioned in the news. I had something like this for Politics In Ireland.

postgraduate.ie
Portal for postgraduate courses in Ireland would be the original idea. Great domain for a college/university to buy and use as a brand/redirect for their advertising.

preaccelerator.ie
Startups, pre-startup, accelerators, pre-accelerators, even pre-idea seems to be a thing as well. Someone else has nabbed pre.ie. This could be a handy and easy to remember domain for a pre-accelerator or a directory of them.

pregnancy.ie
pregnant.ie

Expired around the same time. I was worried that a fake pregnancy crisis agency would register them and give people bad advice. HSE, buy these!

psychiatrist.ie
Handy and easy to remember

reminiscence.ie
Reminiscence is a very important thing for those ageing or having cognitive decline. Easy to communicate website for reminiscence therapy for example.

RiverLee.ie
Did I mention I’m from Cork? I must have failed to mention it til now. Could be used for lots of things travel, tourism and activities related.

shandon.ie
Another Geo, also surprised it wasn’t taken.

spatial.ie
spatialcomputing.ie

spinning.ie

STEM.ie
Science, Tech, Engineering, Maths. Handy centralised site to focus on this areas.

subs.ie
Uhhh, sports? 😉

sun.ie
This was owned by the former computer company that got bought and wiped out by a database company. Ideally a competitor should buy it.

sweatshirts.ie/

tribune.ie
Former domain of a Sunday newspaper. Amazing backlinks. Idea was to download a full copy of the old site from Archive.org and put it back online.

tyrone.ie

webmail.ie

windfarm.ie and windfarms.ie
For a renewable energy client. And to prevent conspiracy theorists abuse it

Workouts.ie
Nice ideal domain where you allow people to buy various workouts from people. An online store of workouts from sports stars, celebs, bodybuilders.

Social Media and Videos – Text and Graphics are Weapons of Choice

TLDR;
Just copy Viceland. Until everyone copies Viceland. Then copy someone else.

via GIPHY

With so many videos on social media watched with the sound off, the audiotrack is a bonus feature these days and most people won’t bother turning the sound on. For me I’m seeing about 85% have the sound off when watching videos on social media. – Cos they’re at work or in school so shouldn’t be watching. And in the evening they’re probably watching TV at home but also on their phones.

I like the way Viceland and others are creating content at the moment.

via GIPHY

The Trixie and Katya Show is really fun and the multimedia aspects of it reinforce what is happening as you watch it with sound on. It helps commit more of the show to memory too.

Pop-up video

This stuff isn’t new though but it is having a new use. Remember Pop-up Video on Vh1? Course you don’t, you’re not that old. Adding facts via pop up bubbles to music videos. Great idea to keep you engaged with the content.

via GIPHY

Dare you to play the below and not be engaged.

From Pop Up Video: The New Historicism by Gary Burns & Timothy E. Scheurer:

Pop Up Video is a postmodern recapitulation of music video, television, sound film, and silent film, including almost all of the techniques and conventions ever used to combine music with moving images. Moreover, the oval graphics reassert the conventions of silent film intertitling more strongly than at any time since the 1920s.

Blind Dates USA used to add snarky comments or give you information the person wasn’t diclosing, letting the audience in to some gossip.
Social Media Video Guide - Blind Dates USA 1

Social Media and Video - Blind Dates USA 2

The visual manifestation of the director’s commentary. Sometimes telling you exactly what you are seeing, sometimes letting only you into a secret, sometimes changing your perspective.

Asia and TVmojis

These days we ought to look at South Asia to see what is happening with text and image overlays on content. Shows in China, Taiwan, Japan, and South Korea add context via text and images that pop up and around. In Deconstructing overhearing viewers: TVmojis as story retellers, Xi Cui gives examples of a few shows that are doing this. Also he introduces us to the term TVmojis. This is kind of like what the Trixie and Katya show are doing.

The author argues that by playing various roles, TVmojis help construct the viewer’s sense of being a bystander while concealing the producers’ manipulations of the media’s interactive roles vis-à-vis the viewers.

via GIPHY

via GIPHY

Hit the Diff on Videos

Why do all of this? On social media you start off at 0% interest unless you have a fanbase of super-engaged people. For purposes of this article, we’ll pretend that this is factual. So you are pitching to get interest and retain interest. The fascinating thing with this is: the longer someone watches, the longer they keep watching. This also means that it is very hard to keep people watching even past 1 second but once you get them past 3 seconds, 5 seconds and 10 seconds they want to skip past the video less. Also, as more timelines are watched over by a sometimes benevolent algorithm, those that have their videos watched longer than 10 seconds will be gifted by having their next pieces of content seen too. These pop up texts/emojis/visual elements are ways to get people more engaged with your content and can almost work like bridges if there are lulls in some of your content.

Edit: Update Jan 2019
Spiderman: Into the Spider-Verse was released and what a movie it is and a homage to the history of comic books. What I liked was the use of speech/thought bubbles and action lines in the movie and how it was so natural to see and added to the movie too. I think we’ll see more of this.
Spiderman Into the Spider-verse - thought bubbles

via GIPHY

It’s interesting as Disney and Pixar try and make animation as realistic and film-like as possible, Into the Spider-verse shows that there is probably a richer world out there by adding new layers to video.

And with Instagram Stories really blowing up, the use of stickers to accentuate these videos that are watched mostly with the sound off, it will get people used to processing these enhancements of the videos.

Air Corp Sound On

via GIPHY

And that will surely get us ready for all the information we’ll eventually see in our Apple Glasses/Heads up displays.

via GIPHY

29 short lectures on Digital Marketing

January 13th 2015, 2pm, Dublin

To kickstart 2015 I’m going to give a seminar in Dublin, possibly 90 minutes to 120 minutes long. What will it cover? Keep reading. It’s “almost” free to those that are clients or came along to the various Mulley Events in 2014. Spaces are limited. That last line was marketing bullshit making you think a resource is limited so you’ll want it more. They are though.

The seminar is called “29 short lectures on digital marketing” which is a total ripoff of the amazing “28 short lectures” given by Mary Reufle. There won’t be 29 lectures but they will be short.

This seminar is going to be on January 13th in Dublin City Centre (not booked venue yet, usually near Temple Bar) from 2pm to 4pm or a little beyond. Bring your own teas and coffees.

If you want to sign up, you can use this Eventbrite link. It’s €5 to book a place which won’t cover operating costs but ensures you might turn up. In Ireland, free events have a 50% no-show rate. 50% don’t bother turning up or letting you know.

And I’ll talk about:

  • Various elements on making Facebook work: Edgerank and all that, what updates are best, why if you ignore it for B2C you’re a dope.
  • Twitter: Growing, automating, lead generation, Twitter cards.
  • LinkedIn: This is B2B and it works a charm. How to use it to build an amazingly rich address book.
  • Google+: Haha, just kidding.
  • Mailchimp: Some quick tips from a non-expert.

Why am I doing this? Testing out new material and to gauge interest in the paid courses I’ll be running in January/February – Lead Generation, Digital Strategy, Advanced Twitter. And because I’m sound.

5 minutes can positively impact your business – Here’s how

Five minutes will transform your business

Your website:

Every webpage on your website has two interesting properties: One called a Title, one called a Description. If you add relevant keywords (based on what people search for) to these titles and descriptions, you can increase your website visitors easily by 20% and this only takes 5 minutes. The change takes 5 minutes, the initial impact takes 3 weeks depending on Google’s coming around.

Your Facebook:

Your Facebook Business Page has a tool called Insights that only you can access. It tells you the time of the week and time of the day that are the best to do updates in order to be seen by the most people. Look at these figures (takes 3 mins) and you can have your updates seen by more people.

Your Twitter:

Do you know when people that follow you on Twitter are most active, do you know what Tweets of yours were clicked on the most? Log on to ads.Twitter.com and Twitter will tell you. From that plan your Tweets to go out at the Prime times during the day and week

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

Your Digital NCT

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

If you want to start being serious about digital in 2014 and it’s a good idea to be so, then you need to up your game. Digital is going to get harder and harder in 2014, the easy days are gone, so you need to be more efficient and strategic about what you do.

So here’s a checklist on what you ought to be aware of. Pick one area to concentrate on or all. This is not a definitive list. (That gets me out of getting into trouble)

Overall Digital:
Are you mobile first in all things digital?

Website:

  • Is your website mobile first?
  • Make your website responsive by re-designing it or adding some responsive plugins to it.
  • If you can’t make it responsive, then have elements that allow the site to perform while being viewed on a mobile e.g. your number in text on the front page, same with email. No crappy contact forms.
  • Do you have a content and search optimisation plan?
  • Do you have Google Analytics or something better installed?

Facebook:

  • Learn about Edgerank.
  • Forget Page likes, the most important thing is your reach. How many people actually see any update of yours? It is less and sometimes WAY less than the number of likes.
  • What is your post engagement rate? How many people click on your post or Like it or share it or comment on it? The more people that engage with your updates, the more signals Facebook gets to keep sending your updates to your fans on the Page. Engagements are very low? Your reach is going to go down and down over time.
  • Are you updates short to be seen on mobiles?
  • Are you images using up as much of the timeline as possible?
  • What is your content plan?
  • Are you timing updates?

Simply put: Good content = good reactions = over time you retain or grow the reach of your page. Good content timed = reaching the best possible numbers each time.

Twitter:

  • Who are the people you are following?
  • Who are the people that follow you?
  • How many RTs would you get on a Tweet that’s business related?
  • How many new follows do you get a week?
  • Are your images the right size to be displayed nicely in the timeline?
  • Do you have a growth plan for Twitter?
  • Do you have a content plan for Twitter?
  • Are you timing updates?
  • How many clicks on average do you Tweets get? Are they going to your website?

Instagram, Vine, Snapchat

  • Are your audiences on Instagram? Find out.
  • Should you be using Vine? Will quick 6 second videos get you customers? They could.
  • Are many of your demographic under 20? Yes? So why are you not on Snapchat?

And you’ll never guess who does this stuff for companies? Yeah.

Contact us if you want a full evaluation or an evaluation of on one of your channels.

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

Snapchat: Why isn’t your brand on it?

Updated as of June 2014.

Every now and then someone will write a post encouraging you to bandwagon on to the latest trend in digital. This is such a post. Snapchat is now mainstream and pretty huge in Ireland. IPSOS MRBI says 21% of adults aged 15+ are on Snapchat in Ireland. 9 months ago it was 11%.

June 2014 Snapchat in Ireland stats

The data is there to show that for younger demographics, it’s not just Facebook anymore. And these younger demographics marched Bebo, Instagram, mySpace and Facebook into the mainstream. Right now, there are 500 Million photos or videos uploaded to Snapchat every day. That’s about the same as the number of photos uploaded to Facebook and 5 times as many as Instagram.

Snapchat, the sexting thing?

Get over yourself. People were sending silly pictures of themselves well before Snapchat but Snapchat is seen as one of the enablers of this. Snapchat is a great little app that allows you to send pictures or videos taken right now to your friends and they are guaranteed to expire/evaporate in ten seconds or less when clicked on. You can write a teeny amount of text on the image or video and draw on it too. The images are not on their phone, they’re not on the Snapchat servers. Lost forever like tears in the rain. Ephemermal media they’re calling it.

SnapchatPicture

If someone manages to take a screenshot, Snapchat informs you of this so you know not to trust that person again. In extreme cases, when you basically hack into the phone and connect it to a computer, you may find a picture in a temporary file on the phone but that’s it. Pretty safe really.

So your brand isn’t there, why?

Hardly any companies are using Snapchat in Europe to market, which is a shame. If one of your core audiences are Irish people ages 15-20 then Snapchat is one place they’re at. Some companies in America are using Snapchat to connect to the “right audience” and do stuff around competitions and vouchers. Still, hardly any case studies right now. 16 Handles and Taco Bell are rolled out again and again right now but that will change.

What some companies are doing to Market on Snapchat:

  • Vouchers: Discount codes, 10% off vouchers. Show at till type things.
  • Contests: Submit a picture type contests. Take a picture of a product and add a comment.
  • Interactions: Just having a fun back and forth with users e.g. Holding a sign with loads of people’s names.
  • Exclusives: Tell Snapchat first before other channels. (A great way to build numbers)

Snapchat Stories are made for brands

Now that Snapchat has serious investment and it has a huge audience, it needs to commercialise what they’re doing. Everything these days is about the timeline so Snapchat is now going to try and do something with that. First comes creating something that end users will appreciate and then they can make money off it later. Enter Snapchat Stories.

Snapchat Stories allow you to weave Snapchats you made into a piece of content that is viewable for 24 hours. You can add to this Story any time you want and it gets tacked on to the end of the story. When people log in, they can see in the timeline, any Stories from friends. This is mine:

SnapChatme

This is a Vine of a Snapchat Story I made:

And stats released this week (June 23rd 2014) show that Snapchat Stories are getting … dun dun dun, 1 billion views PER DAY. Highly successful. There still aren’t any tools for brands to use but give them time, they’ll have them.

In the week that Facebook (who?) released Slingshot (what?), Snapchat announced a new feature for a single brand (for now). People will be able to add their content to the Snapchat Story of a brand at a specific location. It’s called Our Story. Done around a music festival for now. Body and Soul was last week and various Snapchatters were keeping me in the loop via photos and videos. Perfect alignment. Expect to see big brands host these around music festivals, launches, fashion weeks etc.

Some tips:
If you bung a load of photos or videos together on to your Story, they can become quite boring, even if just a minute long. Make the shots snappy and have an actual story in place. This means pre-planning for it. Use text in your Story to accentuate or explain the content. Fail fast and fail cheap: Try things, mess about. It’s Snapchat, silly mistakes do disappear.

I await a band making a music video and sharing it as a Snapchat Story. 10 second bursts, it can be done.

Snapchat Drawbacks

Right now Snapchat is mobile only and everything needs to be done through the mobile app for iPhone or for Android. There are no official apps for businesses that can be used. You can’t “officially” upload premade material to Snapchat so you can’t have highly produced content. (There are obviously unofficial ways around this, same for Vine) I’m sure if you are a huge brand though, there probably is a tool you can use for Snapchat that does allow uploading of pre-made video. Vine definitely has this.

Law of diminishing returns

Like everything else before it, Snapchat Stories will work really well for the first while but as more people and more brands start to saturate your timeline, they’ll become less effective. Same has happened with Banner Ads, Google Ads, Facebook Ads and it will happen with Twitter promoted tweets too. Get in early, make the most of it and then analyse what is coming next and be ready for it.

Do have fun on Snapchat.

Update: June 2014

Mulley Communications does training courses and consultancy around strategy. Sign up to the courses list or our mailing list.

When Jamie Heaslip Tweets about you…

So what happens when someone with about 100,000 Twitter followers Tweets about you?

Recently Jamie Heaslip tweeted a link out about a project:

When Jamie Heaslip Tweets
When Jamie Heaslip Tweets

It gets 9 Retweets and 11 favourites.

Since Jamie used Bit.ly as a way to link, we can measure the clicks: https://bitly.com/1eh2TAL+

So it got 1096 clicks and you can see all of them were in the first few hours and then nothing.

1096 lifetime clicks
1096 lifetime clicks

400 in first hour. Bit.ly timestamp is EDT, 8pm EDT = 1pm Ireland. (add a + to any Bit.ly link you see and you too can see the stats)

Clicks on a Jamie Heaslip Tweet
Clicks on a Jamie Heaslip Tweet

So 1% of Jamie’s followers clicked that link. 99% didn’t. We could argue that it was a Saturday so less clicks but sport fans might be tuned in more that day too though and just before 1pm would seem like a good time, no?

So what if you’re just a small fish in a big pond?

Have a look at this Tweet from Sex Siopa, a Sex Shop looking for help. Boy do they get it:

Sex Siopa 133 RTs
Sex Siopa 134 RTs

133 Retweets later and a few new followers for them. They get mentioned on Broadsheet.ie and Joe.ie and other places. They seem small and genuine so people in a way are more interested in helping them out. To date they only have 401 followers but this small fish makes a lot of waves in the big pond.

133 Retweets means that Tweet was easily shared into the timelines of 40,000 ore more people. (The average active Twitter user is followed by about 2-300 accounts.)

So being rough about the numbers, that sex shop with all their RTs got half as much reach as Jamie Heaslip’s Tweet. So you don’t necessarily need to have big numbers if you have a genuine message to share or if the message is fun or controversial or anti-establishment.

Tweetrank: Is Twitter going to do their own Edgerank, charge to push all your Tweets?

Twitter are apparently going to rank our Tweets on quality. None, Low, Medium and eventually High. High maybe being like the “Top Tweets” you see in searches. This will allow the “Best” tweets to be seen. The worry for me is that will also allow other tweets to be hidden away. This is a bit like Facebook’s Edgerank where you don’t see all the updates from your connections but will see more updates from friends or brands you interact with more. Twitter too adopting the filter bubble. With 150k or so people on Twitter in Ireland daily and they allegedly sending out a 1 Million tweets in total, filtering may need to happen.

I’m not the only one that was wondering about “Tweetrank“. Facebook allows you to promote posts on your personal Profile on your business Page to ensure everyone sees your update. So will Twitter start doing the same? €50 and a guarantee your own followers see that Tweet of yours.

PromotedUpdateFB

But with Edgerank doing what it does, you can pay to promote an update so everyone sees it. Is this what Twitter will do too? Pay to ensure everyone that’s connected to you sees your tweet? One of the reasons I like Twitter is that I can dictate the filtering, Facebook doesn’t give me that choice. Now if Twitter allowed people to choose No filter, medium filter, high filter, that would be a great compromise that still makes them money.

Update: August 18th 2013
Twitter is now doing surveys about prioritising your Tweets. It does feel like they are going to do some kind of filtering as the noise on the network goes up.
TweetRankSurvey

Irish teens and the digital world

Or getting into the Irish Times for 500 euros.
Or doing your own R&D on the cheap.

Ages back on Twitter I remember seeing a teenager talk about the rarity that email was to him. Most of his communications online were around Facebook IM/Messaging. Mix that with various marketing research groups telling us what teens are interested in, without asking them and I thought it might be good to put a survey together. That’s where the Irish Teen Survey of Digital Trends came from.

Firstly, I compiled some ideas/questions I wanted answers for. Then I asked Eleanor, Aidan, Adam and Ian for some feedback on these. They suggested questions to ask, they laughed at some of the notions I had about teenagers and they listed options for some of the multi-choice questions. With that information I then collated the questions and employed someone to put them into some surveying software. I used Surveys.ie by SensorPro for this as I had also worked with them previous to this on surveys.

Next was propagating the survey. Once again I asked teens to send the survey to their friends. To get the survey completed, all those that did the survey were entered into a draw for an iTunes voucher and all those that got a friend to do the survey and their friend mentioned them, were also entered into another iTunes draw.

After the survey was done, results were collated and a summary and press release made. There was converage in the Irish Times, Silicon Republic, I was talking about it on Phantom1052 as well. Lots of coverage on Twitter too.

What does this survey do for Mulley Communications?

  • Insight. Seeing what teenagers do online, how they consume content, what and why they pay for items will help the day to day work of the company. Presentations, training sessions and marketing plans will be better as a result.
  • Traditional media coverage. While it’s people that are online and connected to me/the company gives us the business, the enforcement of the company being trustworthy to their bosses happens in the Irish Times, Radio 1, the Business Post etc.
  • Practice. Being able to ask new questions and create mechanisms to get the answers is good for future projects
  • Serendipity. You never know what new products for you or a client could be created from data you collate.

Costs:
Between the vouchers and the work to collate the survey, it cost about 500 euros.

Some lessons learned:
While 101 surveys were completed, there was a very large rate of those who never completed the surveys. Too many questions. Next time I might split the survey in two with maximum 20 questions, if even that. Also, have a few publications in mind for each survey, perhaps offer sections of the survey to each publication. Sample size is low too. Shorter surveys would almost double the numbers. Widen out the survey to rely less on people that receive this from friends on Facebook or Twitter.

This survey follows on from our Facebook eyetracking survey, Google eyetracking survey and iPhone survey.