Knowledge is Power – January 2nd 2009

Fred Wilson and Broadstuff talk about life in banner ads/display ads still. You don’t get brand recognition/reenforcement with search ads.

Things a company can’t and shouldn’t do on Facebook.

Here’s a wakeup call. The kids don’t care about cars anymore. How can you market to them now car makers?

You in PR? 51 not very technical things you should have a grasp of.

Ten Recipes for Persuasive Content.

Want to do video demos? Have a look at the Debut software. It’s freeware.

Their language. The BBC does something very clever. For a kids comedy show they have the kids improvise their lines. Letting the kids talk in their own language, not the dialog of older script writers. Who writes the copy for your ads? Who looks after PR for the kids products that kids buy? Mmm.

Richard did a great presentation on Web Architecture and SEO. Have a looksee.

Knowledge is Power – December 24th 2008

No we’re not closed for Christmas. Did you not get our e-card that told you you’ve got a goat with your name on it in Africa? Shucks, sorry.

Emily Tully, previously of TodayFM fame is now running her own PR company and has uploaded her recent presentation on PR for startups that she gave at the Digital Hub.

Broadstuff reports on the recent Facebook Group gaming that’s been doing on. It’s not just groups, I know of a famous brand where their fan page wasn’t actually theirs and none of the half a million fans realised it.

Eolai sells more paintings rapidly thanks to Twitter.

Pat Phelan sticks it to the Social Media sharks. It’s unfortunate that this new business area is full of amazingly talented and genuine people but the snakeoil salesmen have jumped on board too. It took years for the SEO business to get tainted by all these people but it seems to have taken months for social media ninja coach strategists to come along.

Techcrunch does a breakdown on the Facebook and mySpace ad platforms and which are better.

Nice report on video gaming trends.

More links during the “time off”.

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Knowledge is Power – December 22nd 2008

This opinion piece in the Sunday Business Post is truely awful. Running an Online Marketing Campaign by learning lessons from how criminals do spam attacks? No no no.

So a rate card for Facebook leaked out and then another. 300k for a sponsored group? Youch.

Brilliant. Alex Tew builds a game that ties into the shoe-throwing George Bush press conference. It’s done within hours of the event and sold for 5k within days of it. It’s called Sock and Awe. The shoe throwing is still news about a week later. If a little flash game can be built within hours of an event, why is is taking your webdev team a year to do your new website or 6 months to build a new tool for you? Today you’re 6 months late if that tool takes 6 months to build.

And speaking of being timely.

Forrester tells you how to choose a social network if you want to market in Europe.

Social media predictions for 2009.

Broadstuff shows the Cost Per Click model ain’t that good these days.