Location: The River Lee Hotel, Cork
Date and Time: Friday 21 June 0930am until 1230pm.

Your trainer: Deirdre O’Shaughnessy, Editor, Cork Independent

Why PR is probably more vital in 2013 than ever before:
Your business keeps you awake at night. It gets the blood pumping and the synapses firing. But what if that enthusiasm isn’t being shared by the media, and your message isn’t getting out there?

Learn how to communicate about what you love at this energy-filled and fully interactive morning workshop. No jargon, contacts or secret handshakes required.

Getting your business covered is all about getting the approach right and providing simple, easily digested information. It’s not rocket science!

What you will get from this seminar:

• Identify your target media
• Find out what you need from them
• Learn how to give them what they need
• Learn how to get your business noticed by your customers and by opinion formers
• Brainstorming with a media professional in a group setting about the best approach for your business
• Your first professionally produced press release, ready to send to your media list

1 hour of Private mentoring too:
For an additional fee (see below) you can avail of an hour of one-to-one advice, specifically tailored to your business, in which you can brainstorm ideas for coverage, work on a strategy for your business, or draft material for future use.

Pricing:
€127 for full morning workshop.
€157 for workshop and one to one session ( book times with Deirdre directly).

A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Book the PR Workshop here.

More on your trainer:
The seminar will be conducted by Deirdre O’Shaughnessy, Editor of the Cork Independent and contributor to the Sunday Business Post, RTE and Newstalk. Deirdre has extensive experience across print, online and broadcast journalism and a vast and varied network of cross-platform contacts. She also has extensive daily experience of receiving badly written and misfired press releases from professionals and amateurs alike, and knows what makes an editor tick (or explode).

Date and Time: Tuesday June 25th, 9.30am until 1pm
Location: Temple Bar Hotel

The web is no longer 960 pixels wide. It’s everywhere, and on everything – on mobiles, tablets, your telly, your games console. How do designers cope with this growing array of devices and screen sizes? By using Responsive Web Design to adapt to the device their visitor is viewing it on.

In this Introduction to Responsive Web Design we will:

• Tell you how RWD works, with some great examples
• Show you how to build a simple responsive homepage
• Show you tools and techniques to help you get responsive

About your trainer:
We think Stewart Curry is awesome because he makes awesome things on the web and likes to show you how to do the same. His company is Woop.ie and he’s on Twitter over there.

Pre-requisites:
You’ll need a working knowledge of HTML and CSS as that’s what we’ll be using to get things responsive. Bring a laptop.

Pricing:
€137 for this half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Book your place
Book your place for the Responsive Web Design course here. (We’ll follow up with an email and invoice)

If there is enough interest then we’ll get a trainer and a location in Dublin to run it. Fill out this interest form to be kept up to date.

This Facebook for Business training course is for those that already have a Facebook Page and want to make it work better for them and spread the word about what they do event further.

What’s covered:

• Growth Strategy – Gaining more likes on your Facebook Page.
• Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
• Spreadable media – What content will get you the right attention.
• Updates – Targeted updates, promoted updates, timed updates.
• Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
1.30pm until 5pm on June 11th in Cork.
1.30pm until 5pm on May 21st in Dublin.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
RIver Lee Hotel, Cork or The Morgan Hotel, Dublin

Book your place for the Facebook Intermediate training course.

This is now booked out. If you want to add your name to future training courses, fill in this form.

Suitable for those that sell online like e-commerce websites, for those that want to convert leads on their website or blogs into contacts or customers.

This course will take you through the quantitative and qualitative techniques to help you discover what’s wrong and why it’s wrong, before moving on to the things that can help you get better results:

• User testing
• Ethnographic research
• Surveys
• A/B testing

We’ll also look at some industry conversion killers and conversion improvers to see if they could apply to your website.

Your trainer is Laurence Veale who has oceans of real world experience in this area.

Date and Time:
1.30pm until 5pm on May 7th

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop. This course is now free.

Location
Temple Bar Hotel, Dublin

• Twitter Music by the numbers.
• Where Twitter Music is heading in the next five years.
• If you read one article about Twitter Music, read this one.
• 7 freaky reasons Why Twitter Music can get you fired.
• Why Twitter Music sucks more than the new Star Wars.
• Why Twitter Music is the key to Hillary 2016.
• How to stay popular in the Twitter Music world.
• 18 Ways Twitter Music can make you rich.
• The complete beginners guide to Twitter Music.

Course Description

This Google Analytics Course is an in-depth, hands-on half day training course that starts with the basics of analytics and how a structured approach to analytics is the first thing to focus on before going near Google Analytics. We’ll create our own measurement model one-pager so that by the time we log into Google Analytics, we know exactly what data and insights we’re looking for.

Then, we move on to some of the key standard reports which you should pay attention to.

Standard reports aren’t enough however. To get the real benefit from Google Analytics, you need to customise the reports to suit your business and the different needs of the people in the business. For this, we’ll look at how to create a custom report to match the the measurement model we created at the start of the session.

What you’ll get:

• A better process to approach analytics
• The key standard reports
• How to customise reports to deliver the greatest insight with the minimum amount of work

Your trainer is Laurence Veale who has oceans of real world experience in this area.

Date and Time:
1.30pm until 4.30pm on May 13th

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
River Lee Hotel, Cork City Centre

Facebook Advertising can attract highly qualified customers to your business. Advertising on Facebook is very different than Google Adwords and many companies fail at Facebook marketing programs. Join Barry Hand as he leads an in-depth workshop ideal for Facebook page managers.

This half day work shop will give you a crash course in Facebook’s advertising platform, and take you from start to finish through the same process that expert advertisers use to target the right demographics, create great ads and maximise advertising budget.

What you’ll get:

• How to set up a Facebook advertising campaign
• What to promote on Facebook
• Different ad types – Inside Facebook & External Websites
• Targeting options
• Best practices – ad copy and use of imagery
• Best practices – creating an awesome Facebook advertising campaign
• Reporting and analytics
• The upcoming impact of graph search & news feed redesign
• Advanced tips, tools & resources

You will receive easy-to-follow guidelines for measuring conversions and generating reports so that you can measure your success and continue to improve your advertising campaigns.

Your trainer is Barry Hand who is a juggernaut when it comes to properly doing sales online.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
Temple Bar Hotel

This is now over. If you want to add your name to future training courses, fill in this form.

Google Analytics Course Description

Google Analytics is an in-depth, hands-on half day training course that starts with the basics of analytics and how a structured approach to analytics is the first thing to focus on before going near Google Analytics. We’ll create our own measurement model one-pager so that by the time we log into Google Analytics, we know exactly what data and insights we’re looking for.

Then, we move on to some of the key standard reports which you should pay attention to.

Standard reports aren’t enough however. To get the real benefit from Google Analytics, you need to customise the reports to suit your business and the different needs of the people in the business. For this, we’ll look at how to create a custom report to match the the measurement model we created at the start of the session.

What you’ll get:

• A better process to approach analytics
• The key standard reports
• How to customise reports to deliver the greatest insight with the minimum amount of work

Your trainer is Laurence Veale who has oceans of real world experience in this area.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
Temple Bar Hotel

To book the course fill in this form.

You can see other Digital Marketing Courses we offer here. If you want to add your name to future training courses, fill in this form.

I’m not the only one that was wondering about “Tweetrank“. Facebook allows you to promote posts on your personal Profile on your business Page to ensure everyone sees your update. So will Twitter start doing the same? €50 and a guarantee your own followers see that Tweet of yours.

But with Edgerank doing that it does, you can pay to promote an update so everyone sees it. Is this what Twitter will do too? Pay to ensure everyone that’s connected to you sees your tweet? One of the reasons I like Twitter is that I can dictate the filtering, Facebook doesn’t give me that choice. Now if Twitter allowed people to choose No filter, medium filter, high filter, that would be a great compromise that still makes them money.