Modern PR Workshop/Training – Mostly suited for startups

Update May 9th 2012. Dublin workshop is now full.

I’m going to do a Modern PR Workshop in Dublin and Cork in May. If interested, click on the link to the form and fill it in. You could however read this media guide I put together as this is kind of what I’ll be covering too. And that’s free.

What it is:
It’ll be a workshop on how to compose press releases both for the “traditional” media and online media. How to write good stories and create good content to send to media outlets. What will get attention, what will not. How to work with the media and build long-term relationships with them. (This is the most important thing in my view) We will also do a little bit of Online PR to enable media stories to help boost your profile online too. And it’s good for SEO!

Run time:
It’ll be a half day event, from around 0930 to 1300

Date:
I’m looking at Monday May 21st for Cork and Monday May 28th for Dublin.

Cost:
Costs now locked in. €75 for the half day workshop.

Location:
Clarion Hotel Cork for May 21st. Temple Bar Hotel for Dublin May 28th.

Booking:
Fill in the form, first come first something. If you put your name down, you can’t get out of it 🙂

Cork Social Media Course – May 23rd and 24th 2011

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

How to book: Email Damien ( at ) mulley.ie
Experience level: Experienced web usage, basic understanding of some online marketing would be beneficial.
Price: €170 per day, €300 for both days. We’ll feed you too.

What it is:
This course will be run in Cork City. Social Media or Digital Marketing or Online Marketing is using mostly web tools to market and communicate with people online. As more and more people use the web for everything, a small or giant company can market to a global audience. Right now it’s Facebook, Twitter, LinkedIn, Google search and ads but it might be something else in a year or two. The basics though will remain the same.

The course has been designed based on feedback from businesses that have attended previous courses I have done (both day-long and weekly courses) and is quite practical in nature. Bring a laptop if you can, we’ll have desks, power and wifi for you. Detailed documentation will also be provided.

Day 1: (May 23rd) Social Media Overview

Overview of current social media trends
Search Optimisation and Website Structure
Facebook for Business
Twitter
LinkedIn

Day 2: (May 24th) Advanced Social Media
Blogging and Content Creation
Advanced Facebook – Facebook Pages customisation, Facebook Places
Devising a Marketing Plan

Dublin Social Media Course – May 16th and 17th 2011

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

How to book: Email Damien ( at ) mulley.ie
Experience level: Experienced web usage, basic understanding of some online marketing would be beneficial.
Price: €170 per day, €300 for both days. We’ll feed you too.
Venue: Academy Plaza Hotel, off O’Connell Street

What it is:
Social Media or Digital Marketing or Online Marketing is using mostly web tools to market and communicate with people online. As more and more people use the web for everything, a small or giant company can market to a global audience. Right now it’s Facebook, Twitter, LinkedIn, Google search and ads but it might be something else in a year or two. The basics though will remain the same.

The course has been designed based on feedback from businesses that have attended previous courses I have done (both day-long and weekly courses) and is quite practical in nature. Bring a laptop if you can, we’ll have desks, power and wifi for you. Detailed documentation will also be provided.

Day 1: (May 16th) Social Media Overview

Overview of current social media trends
Search Optimisation and Website Structure
Facebook for Business
Twitter
LinkedIn

Day 2: (May 17th) Advanced Social Media
Blogging and Content Creation
Advanced Facebook – Facebook Pages customisation, Facebook Places
Devising a Marketing Plan

Evening Course Dublin 2011 – Social Media/Digital Marketing

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

On the back of the Social Media for Business course in Cork, a 9 week evening course will take place each Monday evening from January 24th until March 21st. Details:

Price: €550
Location: Camden Court Hotel, Dublin
How to book: Email Damien ( at ) mulley.ie
Experience level: Experienced web usage, basic understanding of some online marketing would be beneficial.

Call it social media/digital marketing/online marketing or something else, more and more businesses want their staff up to speed on social media. The course has been designed based on feedback from businesses that have attended previous courses I have done (both day-long and weekly courses) and is quite practical in nature. Bring a laptop if you can, we’ll have desks, power and wifi for you. Detailed documentation will also be provided.

  • Overview of current social media trends
  • Search Optimisation and Website Structure
  • Targeted Advertising (Google and Facebook)
  • Blogging and Content Creation
  • Facebook for Business
  • Twitter
  • LinkedIn
  • Mobile marketing, location services, mobile apps
  • Devising a Marketing Plan

Evening Course Cork 2011 – Social Media/Digital Marketing for Business

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

After feedback, the Social Media for Business 9 week evening course will take place each Wednesday evening from January 12th until March 9th. Details:

Price: €550
Location: Cork Airport Hotel
How to book: Email Damien ( at ) mulley.ie
Experience level: Experienced web usage, basic understanding of some online marketing would be beneficial.

Call it social media/digital marketing/online marketing or something else, more and more businesses want their staff up to speed on social media. The course has been designed based on feedback from businesses that have attended previous courses I have done (both day-long and weekly courses) and is quite practical in nature. Bring a laptop if you can, we’ll have desks, power and wifi for you. Detailed documentation will also be provided.

  • Overview of current social media trends
  • Search Optimisation and Website Structure
  • Targeted Advertising (Google and Facebook)
  • Blogging and Content Creation
  • Facebook for Business
  • Twitter
  • LinkedIn
  • Mobile marketing, location services, mobile apps
  • Devising a Marketing Plan

Social Media Evening Course in Dublin, Cork, Galway: Jan 2011

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

I’ve been teaching an 8 week social media course split into 3 hour sessions both in Cork and Galway since the start of November. It’s a format that people seem to be liking and I’m getting requests to do another in Galway in the new year. At the same time I’ve been asked to do something along the same lines in Dublin and Cork too.

What each module in the course offers right now is:

  • SEO and Website Structure
  • Targeted Advertising (Google and Facebook)
  • Blogging and Content Creation
  • Facebook
  • Twitter
  • LinkedIn
  • Devising a Marketing Plan

Other Potential other modules:
Email Marketing
Video and Mobile Marketing
Location Marketing – Facebook Places, Foursquare
Online PR/Comms

These modules are based on feedback from some of my clients I work with as well as the hundreds of companies I interact with via training sessions throughout the year.

Price for an 8 week course would be around €600, I don’t see it being much more than that. Group discount if a company sends a few staff. Max class size is 12 people too.

What I’d like though is feedback on what you want from a social media evening course, more topics than above, focusing on certain elements etc.  The more feedback I get from companies, the more focused this course can be.

This course is not confirmed yet as I’m waiting on your feedback 🙂