Bio and header
Use your own photo – especially for conferences
Search Optimisation is important for twitter
Your Profile and your Tweets can show up in Twitter search but also in Google and other search engines
Link TO your Twitter account too
Tweets:
280 characters
Links and link shorteners
Links take 23 characters
Previews
Images/videos
Up to 4 images
Video 140 seconds, 2 mins 20
Tagging Images
Hashtags
Use sparingly, use the right ones
Threading
Thread your whitepaper
Bite size pieces on Twitter so people will get the takeways or will favourite for later
https://twitter.com/gfbertone/status/1154674424257437697
https://twitter.com/drmichellelarue/status/1163201526505959424
Thread on threads!
https://twitter.com/dsquintana/status/1107939982361153537
Unroll your thread into a webpage
https://twitter.com/threadreaderapp/status/934543319962546176
Connections
Find your contacts
How to use Twitter
Networking
Subject Matter Expert
Solicit input/views
Lead generation – Mailing lists or conferences
Reuse, Recycle – Evergreen content – Save your tweets to Google Docs
Retweet your tweets from earlier in the day
Lists https://twitter.com/damienmulley/lists
Have other interests …
Other content ideas
Twitter takeovers
Take over an account with a wider reach
Conferences
Use the conference hashtag before, during and after
Mention speakers and do exec summaries of what they’re saying
https://twitter.com/alanmrice/status/1214135248428163072
In advance of your own talk use the hashtag, summarise the talk, say who it might be of interest to and mention the time and the room number
Same for poster presentations, topic, poster number
Put your handle on your badge
Scheduling
Buffer or Hootsuite or whatever works for you
Analytics
https://analytics.twitter.com/
Other tools
IFTTT
http://Ifttt.com Save Favs to Google Sheets
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