June 27, 2010
Download the Facebook Study here. (PDF)
We worked with the Centre for Research and Innovation in Learning and Teaching at National College of Ireland again for another eye-tracking test to see what Irish people pay attention to when using Facebook. This survey was made possible thanks to the Innovation Voucher scheme from Enterprise Ireland, sign up to get your own voucher to do research.
Using the tech from the Usability Lab in NCI we watched the eye movements of participants as they looked at their Facebook Newswalls, Profiles and Business Pages.
Quick takeaways from the survey:
Main points from this survey:
Thanks to Abi and Stephan in National College of Ireland and to Enterprise Ireland for providing the innovation voucher.
Previous eye-tracking study on Google Search results.
Update: This second video shows the first video and also how people look at Facebook Profiles: