Hello, I’m Damien and I run Mulley Communications. Mulley Communications do three things very well:
1. I give training courses in all forms of Digital Marketing/Social Media:
Currently, the areas in which I do training:
- Digital Marketing Strategy/ Social Media: Facebook Training, LinkedIn Training, Twitter Training, Digital Marketing Strategy
- Online PR
- Content Creation for Social, Digital Media
- Business Blogging
- Media Prep Training
- Social Media Marketing
- Bespoke in-house training
- Online Crisis Communications
- Instagram for Business Training
- Snapchat for Business Training
2. I do Digital Marketing Strategy consultancy that helps you with your overall business, not just your digital Marketing/Social Media/PR
As per the top line up there: I help make others successful.
- We chat.
- I create a Social/Digital Report Card on your company and competitors.
- Work with you on what your business objectives are.
- Align these business objectives to your digital.
- Devise social/digital metrics aligned to business objectives.
- Provide a draft plan to you after which you weigh up costs/benefits.
- Devise a final digital strategy that best fits your company/resources.
Maybe after reading these steps, you can figure it out yourself now? Great! Let me know how it goes.
An interesting thing about this: Normally when you bring me in to consult on your digital marketing, we end up broadening the work to overall marketing + comms and the way your organisation works as a business. Digital marketing needs to be a core part overall business and reflect your main business objectives.
In terms of consultancy what I do is help companies on their marketing and comms strategies, I help with market research on whether their products will work, creating media plans on how to get quality media attention. We’re a group that likes to help businesses, groups and individuals get better at communicating, mainly using online resources like your own website, blogs, social networks like Facebook, Twitter, Instagram and other online tools. AKA, we make you strong on the Internet.
3. I help run Digital/Social/eCommerce events
All of the events are fun and slightly irreverent. Oh, and also affordable.
Give me a call or email (email is best way to make contact) and I can see if there’s a way to help you be even better.
We are not an award winning company, we are award giving
We set the standards in digital and social awards in Ireland. Every year we research and create new categories that others then copy. There wasn’t blog, social media, app categpries in awards shows in Ireland until we did them. We created the original Blog Awards (now copied twice and badly), the Web Awards, the Social Media Awards, the Cork Digital Marketing Awards. None of our award shows are pay to play i.e. sponsors don’t win prizes.
How I work
Sorry, but I don’t work with political parties or multi-national alcohol companies. If you want me to speak at an event then you will need to have a gender balance close to 50:50 and he probably won’t speak about the very broad topic of digital marketing/social media. Specific areas are fine.
Contact Mulley Comms:
Email is one of the better ways to get in touch. You can email me, Damien on helloDamien@Mulley.ie. Filling in this quick form will make things faster for both of us.
Or my mobile is 086 825 8586 (but I’m always in meetings or training sessions so it’s rarely answered). “We” are Damien Mulley and a team of highly talented trainers and consultants.
If you want to know about new courses, events and whatnots, we have a mailing list that we don’t update as much as we should:
Free Training documentation
We give away our training documentation, so why not download our online marketing documents for free and see what you can do yourself? You can now download our Facebook for Business documentation, Online Marketing Plan and our LinkedIn Training document.
Our latest research on Irish Teenagers who smoke is here. Teenagers and mobile use of Facebook. Our research on Teenagers use of digital media is here. Our survey on Facebook Usage is here. Our Google Eyetracking survey helps you understand how people look at search results. Our iPhone survey is a bit old now but still relevant!
Frequently Asked Questions
What is digital marketing?
Today, in 2020 and beyond. Everyone has a mobile phone, everyone is on social media in some sort of way, everyone is using their phone to find stuff, and pretty soon everyone’s going to be asking their phones to find stuff for them. Digital Marketing is knowing all of this, seeing what’s coming down the road, and putting plans or strategies together for that.
How to create a digital marketing strategy?
Why are you passionate about digital marketing?
How to allocate budget for digital marketing?
That’s not good enough. But he put 50 euros into the likes of Instagram, and you’re generating 500 euros worth of business. And that’s maybe where you allocate your budget. One of the things in digital marketing is a mantra, or phrase known as fail fast fail cheap. So what you could do is you could push a small group purchase into all the various platforms, you could do Google Ads Instagram ads Facebook ads you spend a little bit on creating content. And then measure what you get back from those spaces, so you know what gives you the best value. Therefore, you could allocate 80% of your marketing budget to one thing. Or you could split it into even pieces, so five spaces is 20% budget each.