AI-Powered Content Creation: Harnessing ChatGPT and AI Image Tools 

AI-Powered Content Creation: Harnessing ChatGPT and AI Image Tools 

Using ChatGPT for Business

Location: Online via Zoom or Teams

A.I. and ChatGPT is in the news every day about the power of new technology, but what can a small business or organisation do with this tool. In this “AI-Powered Content Creation: Harnessing ChatGPT and AI Image Tools” course, Damien Mulley will explore the applications of cutting-edge AI technology in the world of digital communication. 

The practical course introduces participants to OpenAI’s ChatGPT, a powerful AI tool for creating dynamic, high-quality text content, as well as various AI-powered image creation tools. 

The workshop offers a deep-dive into the potential uses of these tools, such as crafting effective emails, creating compelling marketing materials, optimising websites for Google, writing engaging social media updates, and tailoring personalised customer communications. 

This course aims to empower businesses with the knowledge and practical skills needed to harness AI technology for enhancing their digital marketing and communication efforts, whether online or in-person.


Course Outline:

Section 1: Introduction to AI in Digital Communication

  • 1.1 Course Introduction & Objectives
  • 1.2 Overview of AI: Basics & Terminology
  • 1.3 Introduction to ChatGPT and AI Image Creation Tools
  • 1.4 Importance & Benefits of AI in Digital Communication

Section 2: Using ChatGPT for Email Crafting

  • 2.1 Basics of Effective Email Communication
  • 2.2 How to Use ChatGPT for Writing Emails
  • 2.3 Personalising Emails Using AI

Section 3: Creating Marketing Material with ChatGPT

  • 3.1 Understanding Your Marketing Objectives
  • 3.2 Using ChatGPT for Content Creation in Marketing
  • 3.3 Best Practices for AI-Generated Marketing Content

Section 4: Google Optimising Your Website with ChatGPT

  • 4.1 Introduction to SEO
  • 4.2 Role of ChatGPT in SEO Content Creation
  • 4.3 Integrating Keywords & Creating SEO-Friendly Content with AI

Section 5: Crafting Social Media Updates with ChatGPT

  • 5.1 Understanding Social Media Content Requirements
  • 5.2 Using ChatGPT to Create Engaging Social Media Updates
  • 5.3 Tips for Maximising Engagement on AI-Generated Posts

Section 6: Tailoring Customer Emails with ChatGPT

  • 6.1 Importance of Personalised Communication in Business
  • 6.2 Using ChatGPT for Personalised Customer Emails
  • 6.3 Tips for Ensuring Quality and Coherence in AI-Generated Emails

Section 7: Using AI for Image Creation

  • 7.1 Introduction to AI Image Tools
  • 7.2 Use Cases: Social Media, Websites, Marketing Material
  • 7.3 Best Practices for Using AI Image Tools