Giving away our Online Marketing Documentation

Update: Download the Mulley Communcations Online Marketing Doc here.

I’m pretty happy and proud of the Online Marketing Doc that I give out to people at the private and public training courses I do. It covers the basics of Online Marketing, covers a bit on SEO, Google Adwords, Social Networks like Facebook and Bebo and other bits and pieces. I’d like to give it away but I want my tinkerbell moment. I want people to clap for it by leaving a comment here on this post. If 103 people leave comments (I don’t like even numbers so 100 is ruled out and 101 is a bit too uniform for my liking) I’ll release the document into the wild and as I update the document (which will happen every few months) I’ll update it on the site here too.

Giving away your documentation isn’t actually going to impact on the work you get in as people should be paying for your expertise, not your supporting documentation. To make it clear too, you can reuse any of the content for commercial or non-commercial use once Mulley Communications gets attribution.

My favorite Christmas ornament...
Photo owned by faeryboots (cc)

Bonus
Now, if comments keep on going up and I get over 243 comments I’ll give a full day’s training session to 12 people or less (of your choosing) on Online Marketing in Cork or Dublin. The winner of this will be randomly selected from the list of commentors. Yeah you can’t charge people to attend this obviously.

Rules:
Rules suck but there have to be a few. I’ll randomly contact people who leave comments in case anyone pretends to be more than one person. Pretend to be just one person! I have no issue at all with you encouraging people to leave a comment but I would prefer them to be people who want the document not just friends of yours who are helping you out. It’d be nice to know 100+ people read the document. It’s not a rule but if you took the document and improved on it (which is easy to do in fairness) then that would really rock!

367 thoughts on “Giving away our Online Marketing Documentation”

  1. Fantastic idea, Damien.

    The last seminar I was at regarding ‘Online Marketing’ was mildly interesting, but their docs left a lot to be desired.

    Wouldn’t it be great if people used your documentation to promote the idea of online marketing to the unfortunate number of troglodytes still out in real world Ireland?

  2. I see dozens of offers that sound like this sort of info every week, but they’re always asking me to stump up money (although they don’t admit that until later). I’m always up for something for nothing, and I’m a bit of an information junkie, so I’d like to add myself to your list of takers. I’m quite a step away for Ireland, though, so even if my name is drawn I doubt I’ll take you up on your offer of free training.

  3. Greetings and salutations,

    I am in the process of creating an online marketing drive so the timing couldn’t be better! My kingdom for another 54 comments 😉

    Cheers,
    Hugh

  4. Damien

    Nice move. Spreading your little ideavirus very effectively.

    Would you consider putting edited highlights of your courses on-line as podcasts etc. in the future?

  5. No 49 and it is only 9.47 – start getting ready to post it up.

    I tried to get it before back when you gave the training course for bloggers – maybe now…

  6. I do believe in fairies, I do, I do…

    Should be an interesting read…

    …won’t do your comment-to-post ratio any harm either ;-).

    Best of luck with it.

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