PR Workshop – Getting your business into the media

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Getting it covered…
A workshop on everything you need to know to get your business into the media (for the right reasons)

Location: The River Lee Hotel, Cork
Date and Time: Friday 21 June 0930am until 1230pm.

Your trainer: Deirdre O’Shaughnessy, Editor, Cork Independent

Why PR is probably more vital in 2013 than ever before:
Your business keeps you awake at night. It gets the blood pumping and the synapses firing. But what if that enthusiasm isn’t being shared by the media, and your message isn’t getting out there?

Learn how to communicate about what you love at this energy-filled and fully interactive morning workshop. No jargon, contacts or secret handshakes required.

Getting your business covered is all about getting the approach right and providing simple, easily digested information. It’s not rocket science!

What you will get from this seminar:

  • Identify your target media
  • Find out what you need from them
  • Learn how to give them what they need
  • Learn how to get your business noticed by your customers and by opinion formers
  • Brainstorming with a media professional in a group setting about the best approach for your business
  • Your first professionally produced press release, ready to send to your media list

1 hour of Private mentoring too:
For an additional fee (see below) you can avail of an hour of one-to-one advice, specifically tailored to your business, in which you can brainstorm ideas for coverage, work on a strategy for your business, or draft material for future use.

Pricing:
€127 for full morning workshop.
€157 for workshop and one to one session ( book times with Deirdre directly).

A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

More on your trainer:
The seminar will be conducted by Deirdre O’Shaughnessy, Editor of the Cork Independent and contributor to the Sunday Business Post, RTE and Newstalk. Deirdre has extensive experience across print, online and broadcast journalism and a vast and varied network of cross-platform contacts. She also has extensive daily experience of receiving badly written and misfired press releases from professionals and amateurs alike, and knows what makes an editor tick (or explode).