For workshops and client consultancies I’ve been using checklists for years. I redesigned the checklists recently to turn them into scorecards that strongly nod at the scorecards that they use in hospitals. The lower the score the better. The higher the score the more attention is paid to a patient. From increased checks, to senior staff having to examine you within x minutes to calling a crash team. You can download the scorecard here. Please do give me credit if you use it for others.
Some companies worry too much about how they’re doing and some others pay attention to the wrong thing. Hopefull this scorecard is simple enough to do a 5 minute evaluation of your social media.