Giving away our Online Marketing Documentation

Update: Download the Mulley Communcations Online Marketing Doc here.

I’m pretty happy and proud of the Online Marketing Doc that I give out to people at the private and public training courses I do. It covers the basics of Online Marketing, covers a bit on SEO, Google Adwords, Social Networks like Facebook and Bebo and other bits and pieces. I’d like to give it away but I want my tinkerbell moment. I want people to clap for it by leaving a comment here on this post. If 103 people leave comments (I don’t like even numbers so 100 is ruled out and 101 is a bit too uniform for my liking) I’ll release the document into the wild and as I update the document (which will happen every few months) I’ll update it on the site here too.

Giving away your documentation isn’t actually going to impact on the work you get in as people should be paying for your expertise, not your supporting documentation. To make it clear too, you can reuse any of the content for commercial or non-commercial use once Mulley Communications gets attribution.

My favorite Christmas ornament...
Photo owned by faeryboots (cc)

Bonus
Now, if comments keep on going up and I get over 243 comments I’ll give a full day’s training session to 12 people or less (of your choosing) on Online Marketing in Cork or Dublin. The winner of this will be randomly selected from the list of commentors. Yeah you can’t charge people to attend this obviously.

Rules:
Rules suck but there have to be a few. I’ll randomly contact people who leave comments in case anyone pretends to be more than one person. Pretend to be just one person! I have no issue at all with you encouraging people to leave a comment but I would prefer them to be people who want the document not just friends of yours who are helping you out. It’d be nice to know 100+ people read the document. It’s not a rule but if you took the document and improved on it (which is easy to do in fairness) then that would really rock!

 

This entry was posted on January 15, 2009 at 6:57 am

We love the interaction that takes place on our blog. That’s why the conversation that’s happening in the comments on this entry are shown right below, instead of tucked away down the bottom. We’d love for you to leave a comment after reading the others.

Comments

  1. great freebie

  2. Great idea, always on the look out for upgrading skills/ideas, count me in.

  3. Written in a crisp and easy to understand style, I have already found this guide to Online Marketing informative and useful

  4. Thanks a million for this, I’ve only had a quick glance at the pdf so far, but have already used the recommended http://url.ie/ to truncate our url! I always wondered how to do this…

  5. Comment by Cyril Moloney

    Thanks a million for this. It is an excellent primer. I owe you a pint!

  6. Comment by Pat .J. Hughes

    Thanks Damien for this. I like the way you present this information. May many good things come back to you.

    Best Pat

  7. Comment by Aoibheann Ni Choncoille

    Very decent of you to share your wisdom. Fair play!

  8. Comment by Niamh Smith

    Nice, looking forward to reading the document now. Very generous of you to stick it up there for all and sundry :)

    Thanks!

  9. Thanks Damian.. Not many people giving out things for free in this day and age. Very decent of you. God bless the aul online marketing ;-)

  10. Excellent document. Well worth the read. thanks

  11. Nice one Damien.

    Always good to see people sharing information – it only serves to help everyone improve & raise the bar for the industry as a whole. More sharing, from all corners, would be a great thing to see :D

  12. I haven’t given a course yet where I haven’t mentioned you :)

    Regards,

    Johnny

  13. Comment by Julie McCarthy

    Thank you very much. Reading your document in preparation for your workshop on Sept 17th. Yes I know I am a swot. No test questions please am only just getting to grips with Twitter. Looking forward to meeting you. Until then …

  14. Thanks a million for this, Damien.

    It’s a very comprehensive and comprehensible overview of online marketing. It’s easy to read, is user-friendly and ccontains useful links. Very generous move to share this with us. You are a Go-Giver!

    Best wishes, Fiona.

  15. Cheers Damien

    Found you through recent SimplyZesty event, and this doc neatly fits in with that training camp too. Spot on!

    Kudos for sharing this kind of information. I don’t a proper marketing background but I have to do it for our jobs anyways. Free advice like this is appreciated

    Pat

  16. Comment by Claire Graham

    Excellent for the uninitiated – takes the fizz-buzz out of on-line marketing. Everything (well most) things you wanted to know but were afraid to ask!

  17. wow, what a brilliant document. just reviewing it now, loving all the topics you’ve covered..am looking forward to reviewing my website and using the tools available from Google..and business facebook, linkedin, twitter account etc..thanks:)

  18. Comment by Michael Ooi

    Doing some research on online marketing. Thanks, its a great help.

  19. Comment by Sandra

    Thanks for this freebie. Just starting out, have done a few basics but looking for loads more information so this is a great help … thanks :)

  20. Comment by Noel Rock

    Thanks for that – fairly authoritative and interesting!

  21. Comment by tc

    I just downloaded this. Not sure when I might ever really use it but it looks like I might learn something from it. Thanks.

  22. Brilliant freebie, thanks D

  23. Hi Damien,
    thanks for making this available. I know a few people who would benefit from it and will be sending them here.

  24. Comment by Larry

    Brilliant.Thanks

  25. All credit for this, at the end of the day, to be fair.

  26. Thanks for doing this Damien – will be of huge benefit to my business. Regards, Liam.

  27. Comment by Louise Keveney

    Very informative and useful!

  28. Comment by Good News Girl

    It’s good news to me…

  29. Comment by Breeda

    Thanks for the information, this is a great start.

  30. Comment by Bridgette

    Thank you for access to your marketing material – my study is about to begin! will come back when I get traction ……. b

  31. Thanks for the access, raising the bar!

  32. Comment by Chris

    Damien,

    Excellent synopsis.Gives a very good heads-up to people who wouldnt be familiar with the options available across the board in Marketing/Advertising options.

  33. “There is a companion Business Blogging document that comes with this document and provides much more information on this subject area.”

    - any chance of getting a copy of this too Damien?

    Thanks for the report, well done on making it public.

  34. Well Done! That is one of the best laid out and informative documents on Online Marketing that I have seen and believe me I have seen a few.

    Thank you for making it freely available.

    I would also be interested in the companion Business Blogging document.

  35. Comment by Sinead

    Just downloaded the info after attending your Soc Media course yest. Great philosophy on sharing the info – refreshing. Looking forward to making my way through it. Thanks a lot.

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