Giving away our Online Marketing Documentation

Update: Download the Mulley Communcations Online Marketing Doc here.

I’m pretty happy and proud of the Online Marketing Doc that I give out to people at the private and public training courses I do. It covers the basics of Online Marketing, covers a bit on SEO, Google Adwords, Social Networks like Facebook and Bebo and other bits and pieces. I’d like to give it away but I want my tinkerbell moment. I want people to clap for it by leaving a comment here on this post. If 103 people leave comments (I don’t like even numbers so 100 is ruled out and 101 is a bit too uniform for my liking) I’ll release the document into the wild and as I update the document (which will happen every few months) I’ll update it on the site here too.

Giving away your documentation isn’t actually going to impact on the work you get in as people should be paying for your expertise, not your supporting documentation. To make it clear too, you can reuse any of the content for commercial or non-commercial use once Mulley Communications gets attribution.

My favorite Christmas ornament...
Photo owned by faeryboots (cc)

Now, if comments keep on going up and I get over 243 comments I’ll give a full day’s training session to 12 people or less (of your choosing) on Online Marketing in Cork or Dublin. The winner of this will be randomly selected from the list of commentors. Yeah you can’t charge people to attend this obviously.

Rules suck but there have to be a few. I’ll randomly contact people who leave comments in case anyone pretends to be more than one person. Pretend to be just one person! I have no issue at all with you encouraging people to leave a comment but I would prefer them to be people who want the document not just friends of yours who are helping you out. It’d be nice to know 100+ people read the document. It’s not a rule but if you took the document and improved on it (which is easy to do in fairness) then that would really rock!

367 thoughts on “Giving away our Online Marketing Documentation”

  1. Thank you for access to your marketing material – my study is about to begin! will come back when I get traction ……. b

  2. Damien,

    Excellent synopsis.Gives a very good heads-up to people who wouldnt be familiar with the options available across the board in Marketing/Advertising options.

  3. “There is a companion Business Blogging document that comes with this document and provides much more information on this subject area.”

    – any chance of getting a copy of this too Damien?

    Thanks for the report, well done on making it public.

  4. Well Done! That is one of the best laid out and informative documents on Online Marketing that I have seen and believe me I have seen a few.

    Thank you for making it freely available.

    I would also be interested in the companion Business Blogging document.

  5. Just downloaded the info after attending your Soc Media course yest. Great philosophy on sharing the info – refreshing. Looking forward to making my way through it. Thanks a lot.

  6. Thank you, this is very interesting. I hadn’t ever thought of this stuff before.

    best regards


  7. Great stuff mate – just found you via RedFly’s blog about the free event you held a couple of weeks ago….
    What a fantastic strategy & now here I am on the other side of the world, downloading & reading your wisdom – all because you gave massive value (with a great strategy in place!)
    Forgive me if I copy the ‘it’s free if you promise to blog about your experience’ line – genius

    thanks (& thanks to Dave too)

    in sunny Melbourne πŸ˜‰
    (who used to date a lovely lass from Cork)

  8. Just found you on the red fly blog, cheers for the free online marketing doc … want to contact you about doing a workshop … so i’l leave this alone for now and hoepfully chat to you later πŸ™‚

  9. Hi Damien.
    Great presentation for the NCEB on Monday. I found the topics covered highly informative and practical.

    I’m looking forward to trying out your suggestions. Thank you for making this document freely available.

  10. Hi Damien.
    Really enjoyed the seminar on Monday for the NCEB. So much I thought I knew but have only touched the surface! Came away feeling like I might understand it more now, thanks to the “down to earth” presentation.

    Looking forward to sitting down with this document, a highlighter & a cup of tea!!!

  11. Thanks for this I’m looking forward to reading. I appreciate you sharing resources like this…and they say nothing in life is free..but it is from you!

  12. Hi Damien,
    Monday’s seminar for NCEB was excellent. There was no ‘waffling’ and time wasting, you delivered exactly what was needed, well done.

  13. Hi Damien

    Nice job on the online marketing doc. Covered the main areas perfectly. Aware of the effort that goes into such a piece. Colleagues in Bewley’s will love it. See you later today in the workshop. Thanks, Simon.

  14. Hi Damien,

    The online marketing doc finally got me using SEO instead of staring blankly at it. Great to get clear, simple guidance. Thanks.

  15. Hey Damien!

    Your document in “online marketing”, I found it really very good. It is very easy to read and explain vey clear all steaps.
    I am creating my own Website in Travel. So, this guidance has been formyself a good helped.

    Jose Pinto

  16. Thank you so much for such wonderful info for computer plebs like me.
    As I was leaving Secondary School, we got to see the first computers arrive. They were being set up in a dedicated room and we could not even turn them on!
    It is more fun learning from people like you than school teachers.

    Ailish Gray
    Teething SOS

  17. Hi Damien,
    Have been doing a little research in preparation for tomorrows workshop in Glenveagh National Park. Looking good.


  18. Hi Damien
    Thanks for that. I am sure it will help clear up the maze re online marketing that constantly clutters my head!
    Thanks again.

  19. Hi Damien,

    Great doc on Online Marketing – you obviously know your stuff but have managed to write it in a way that’s easy to digest. Thanks for sharing the info. Well done!


  20. Hi Damien,

    This looks really interesting- I’m an online marketing/pr student, so relevant too!

    Thanks for sharing it,


  21. Thanks for putting this doc up for free download. This is my first step in onine media training. I like your style.

  22. Brilliant idea to share your experience on a document like this, looking forward to studying it. Please keep me posted on any upcoming seminars in Dublin.
    Many thanks,

  23. Hi Damien,

    Just printed off the document now and am looking forward to reading and implementing it.

    In these recessionary times, it is refreshing to come across an expert who is not “precious” about their material.

    I’ll let you know how things work out.

    Again, many thanks.


  24. Thank you for sharing this info…I am new to all this SEO and website marketing, so need all the help I can get!

    Thanks again Carol

  25. Hi Damien, really enjoyed your presentation in Dingle. Thanks for making your documents available. It’s very generous!

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