Giving away our Online Marketing Documentation

Update: Download the Mulley Communcations Online Marketing Doc here.

I’m pretty happy and proud of the Online Marketing Doc that I give out to people at the private and public training courses I do. It covers the basics of Online Marketing, covers a bit on SEO, Google Adwords, Social Networks like Facebook and Bebo and other bits and pieces. I’d like to give it away but I want my tinkerbell moment. I want people to clap for it by leaving a comment here on this post. If 103 people leave comments (I don’t like even numbers so 100 is ruled out and 101 is a bit too uniform for my liking) I’ll release the document into the wild and as I update the document (which will happen every few months) I’ll update it on the site here too.

Giving away your documentation isn’t actually going to impact on the work you get in as people should be paying for your expertise, not your supporting documentation. To make it clear too, you can reuse any of the content for commercial or non-commercial use once Mulley Communications gets attribution.

My favorite Christmas ornament...
Photo owned by faeryboots (cc)

Now, if comments keep on going up and I get over 243 comments I’ll give a full day’s training session to 12 people or less (of your choosing) on Online Marketing in Cork or Dublin. The winner of this will be randomly selected from the list of commentors. Yeah you can’t charge people to attend this obviously.

Rules suck but there have to be a few. I’ll randomly contact people who leave comments in case anyone pretends to be more than one person. Pretend to be just one person! I have no issue at all with you encouraging people to leave a comment but I would prefer them to be people who want the document not just friends of yours who are helping you out. It’d be nice to know 100+ people read the document. It’s not a rule but if you took the document and improved on it (which is easy to do in fairness) then that would really rock!

367 thoughts on “Giving away our Online Marketing Documentation”

  1. Hey Damien,

    I’ve been saying for donkeys that other sectors had something to learn from the open source software community’s ethos of information & resource sharing and this seems to me to be a great example of that type of approach, deftly adapted and executed.

    Hope others sit up and take notice of this move 🙂

  2. Hi Damien,

    Thank you so much for that golden information. I have recommended it to my my friend I used to work with in England who is now a marketing manager! Hoping one day to get to a course of yours. All the best

  3. Dear Mr Mulley

    great document with great practical advice, and Free, thanks for this resource.

    I have had lots to think about & now lots to do, thats progress



  4. Great docs Damien (as usual)
    Sorry to hear on Twitter that people are passing your hard work off as their own, it’s so easy to put credit where credit is due 🙂
    Keep up the good work


  5. Hi Damien,

    Thanks for sharing your resources, I saw your tweet which brought me here. Cheeky beggars trying to pull a fast one.


  6. Hi Damien,

    I’ve just begun to explore the marketing jungle at UCC. Your name has come up several times with a mix of admiration and controversy, naturally I’m fascinated. Hopefully there will be an opportunity to attend one of your seminars in the future. The online marketing documents are great.

    Thanks for all the fish.

  7. Hello Damien!
    Really enjoyed your presentation today in Galway. Very informative. Could I get a copy of the presentation please?


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