A Simple Guide to Writing a Press Release
Writing a press release might seem a bit daunting, but it’s actually quite straightforward once you know the basics. Let’s dive into the simple steps of crafting an effective press release.
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- Headline: This is the title of your press release. It needs to grab attention, so make sure it’s snappy and clear about what the story is
- Introductory Paragraph: This is where you tell everyone what the press release is about. It needs to include the who, what, where, when and why of your story. Remember to keep it simple and to the point.
Body: This is the main part of your press release. You’ll expand on the information you provided in your first paragraph here. Make sure your writing is easy to understand. You can use bullet points or short paragraphs to break up the information.
Quotes: Include a quote from someone important in your business, like the boss. This makes the press release more personal and adds an extra layer to your story.
Contact Information: Don’t forget to add a way for people to contact you if they want more information. This could be your phone number or email address.
Boilerplate: This is a short paragraph at the end of the press release that tells people a bit about your company.
Remember, a press release needs to be interesting enough to catch a journalist’s attention. So, before you send it out, ask yourself, “Would this story interest anyone other than me?” If the answer is yes, then you’re ready to share your press release.
Here are some ideas for press releases and here is a template for a press release.