Giving away our Online Marketing Documentation

Update: Download the Mulley Communcations Online Marketing Doc here.

I’m pretty happy and proud of the Online Marketing Doc that I give out to people at the private and public training courses I do. It covers the basics of Online Marketing, covers a bit on SEO, Google Adwords, Social Networks like Facebook and Bebo and other bits and pieces. I’d like to give it away but I want my tinkerbell moment. I want people to clap for it by leaving a comment here on this post. If 103 people leave comments (I don’t like even numbers so 100 is ruled out and 101 is a bit too uniform for my liking) I’ll release the document into the wild and as I update the document (which will happen every few months) I’ll update it on the site here too.

Giving away your documentation isn’t actually going to impact on the work you get in as people should be paying for your expertise, not your supporting documentation. To make it clear too, you can reuse any of the content for commercial or non-commercial use once Mulley Communications gets attribution.

My favorite Christmas ornament...
Photo owned by faeryboots (cc)

Now, if comments keep on going up and I get over 243 comments I’ll give a full day’s training session to 12 people or less (of your choosing) on Online Marketing in Cork or Dublin. The winner of this will be randomly selected from the list of commentors. Yeah you can’t charge people to attend this obviously.

Rules suck but there have to be a few. I’ll randomly contact people who leave comments in case anyone pretends to be more than one person. Pretend to be just one person! I have no issue at all with you encouraging people to leave a comment but I would prefer them to be people who want the document not just friends of yours who are helping you out. It’d be nice to know 100+ people read the document. It’s not a rule but if you took the document and improved on it (which is easy to do in fairness) then that would really rock!

367 thoughts on “Giving away our Online Marketing Documentation”

  1. Whoa!

    See, this is what I’m talking about. Sharing ideas and materials is fabulous – because the REAL VALUE is in the person and no-one can steal that. I have a feeling this tool will inspire others and help usher in a new understanding of the process of online marketing which should usher in new business.

    Well done, Damien.

  2. Damien

    Thanks for the docs. Had a read of them on the commute to Dublin this morning and, with the exception of a few minor typos and sentences that were missing an end, the content was excellent.

    Might you consider packaging them up into something bigger using or similar?

  3. I found this post through Darragh. Lots of good info in there that I can use for my charity project especially on Facebook… however, you said this:

    “A very handy option is that if you have a blog, using the Notes option, you can add a blog feed:”

    “The blog contents will be imported as you update the blog, meaning you can bring in external content to feed your page.”

    This is the one thing that i haven’t been able to figure out -how to RSS feed my WordPress to my Facebook page. How did you do it?

  4. Commenting because everyone on Twitter wants me to – just needing to give those numbers up…

    (But secretly I want the power to choose…. Power muh ha ha ha!!!)

  5. Great, complete document Damien.

    You might also want to mention Google Insights for Search and some more on quality, relevant links including the “trusted” directories BOTW, DMOZ etc.

    Great read though.



  6. Hey, take a look at my SocMed efforts and you’ll see I need this document. I have a prescription from my virtual doctor. He says there’s only one thing that can save me now…your document!

    (Was that a bit too much?)

  7. pretty intresting, I havent read all of it yet but scanned over bits and pieces.

    I have made use of some of the suggestions but there are others I had not thought of so will be busy implimenting them over the next few days lol.

    I have been trying to promote my site a bit more recently so thanks for this Damien im sure it will be a great help

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