While the ads for Cadburys are not near the genius of the Burger King marketing campaigns they do seem highly effective. The Gorilla ad spawned dozens of spoofs and people are still talking about it:
This is the Bonnie Tyler version (The original was removed from YouTube)
And now we have the eyebrows ad and everyone is going wild for it. Fantastic:
Is that it?
- If this was an ad for Taytos would it have worked?
- Would it have worked as well if the Gorilla ad didn’t exist?
- If this ad came first, then the Gorilla ad, again would it have worked as well?
- Is this a proof that if you have enough spend, a simple ad saturated in mainstream advertising but also being spread virally (this means the people spread it and mutate it and you can’t control it, not the “we’re a viral marketing company” horseshit you see) still has massive reach.
- How much of the success of this is down to the creative and down to the coverage spend?
- With some media groups on their knees maybe going back to less social type engagement can now give a good return on the investment going in, even if it’s not very measureable. TV, radio and print is now more competitive with online for once.
- How many other companies are going to try and do the same in the next 12 months?