Domains and business ideas

I have far too many domains these days so I want to offload them. I have many of these for years for projects I never got to start/complete. Make me an offer. Or if you want to rent a domain to see if it works for you, let me know. domains@mulley.ie Transfer fees are €70ish and you’d pay those too.  With a few exceptions I’d be looking for €300 min for a domain.

1916.ie
Well this was going to be for tours around Ireland tracing those in 1916. For Irish-American and Irish people from the UK.

aran.ie
aran sweaters, aran jumpers, Irish fisherman sweaters as the Americans call them.

artificialintelligence.ie
A one stop portal on AI/articial intelligence in Ireland.

backpain.ie
I went to a gym years back due to shoulder and back pain and it really sorted me out. The plan here was a site to refer you to gyms, chiropractors, physios and advice from real professionals on exercises you can do.

bears.ie
Gay culture, not forestry stuff.

bloggeracademy.com
Currently used as a test site for blogging/SEO courses I do.

blogging.ie
Plan was to have it as an aggregator of Irish blogs, like what IrishBlogs.ie used to do.

businesscourses.ie
For the business courses I run and for partners/friends.

carter.ie
Brand name for a future business. Named after Agent Carter.

ceos.ie
CEO forum type site. Events for CEOs and specific training courses.

children.ie
One of these blocking purchases. To prevent other orgs with an agenda from using it so spout crap about the family and what a skewed view of what the bible says.

christmas.ie
Well. This is the jackpot domain. Win the lotto, buy it off me. I love Christmas so you really need to make me a strong offer. Such an easy name for your brand.

christmasjumpers.ie
Cos I have 12 so far. Jumpers.

classroom.ie
Online training portal was the idea for this. Again easy brand to send people to.

cloudcomputing.ie
A one stop portal on cloud computing in Ireland. Plus ad costs around the phrase cloud computing are huge. Buy me Microsoft, Salesforce.

company.ie
Nice and easy to remember. Handy for a portal for something.

contraception.ie
Another one of these blocking purchases. To prevent other orgs with an agenda from using it so spout crap about the family and what a skewed view of what the bible says.

consultant.ie
A perfect domain name for a consultant in any kind of area.

Corruption.ie
Currently a redirect. Would be a nice site on corruption in Ireland.

culture.ie
Plan was to have it as an aggregator of Irish arts and culture blogs, like what IrishBlogs.ie used to do.

daddy.ie
Gay culture or if someone wants to buy it for like new dads or something.

democracy.ie
Works well in theory. Perfect for a new party once you’re not Nazis.

drag.ie
And the category is, domain purchasing realness. Drag is big now.

easter.ie
The cousin of Christmas but a bit more miserable as Christmas was about birthdays, this was about the torture of a beardy dude. Joy suck.

eCommerce Awards
ecommerceawards.co.uk
ecommerceawards.eu
ecommerceawards.ie
ecommerceawards.uk
ecommerceweek.eu
ecommerceweek.ie

I wanted to do an ecommerce awards thing across Europe. I think Ireland isn’t as fast as it should be to get more businesses to trade online but we are starting to.

egypt.ie
Fun in the Sun but nevermind all the guns.

engagement.ie
This was going to be the cousin event for Measurement.ie but nothing happened. Measurement is on hold because I want to pay all speakers for their time for the next one and I want the Engagement event to be the same. Could be used for wedding blah blah stuff.

entertainmentawards.net
entertainmentawards.tv
Another idea for an awards. Like People’s Choice Awards for the Irish Market. The existing entertainment awards are shite.

expertise.ie
The idea for this was a database of experts that the media could call upon for media/radio/tv interviews. People would put themselves forward and link to their media coverage.

foodfight.ie
This is my current live food blog aggregator. It needs an upgrade.

gay.ie
Very. Not sure was this a porn site before. Ideally this would be an online resource for the Irish gay community or a historical repository.

grief.ie
I want to specialise in end of life, dying and death and all of these come with grief. Perhaps an online space for writing on this.

innovation.ie
Well, it’s a fine domain. So many options to use this domain around innovation.

insulin.ie
For all things diabetes medications.

joomla.ie
CMS like WordPress. Idea was a site to find a joomla developer.

kyl.ie
Kylie, this is perfect for you!

lads.ie
I wanted to have women and non-lad men write on this site and share ideas on what they think being a man is about.

leather.ie
Gay culture? Be a good site for a leathersmith and leather products too.

marriage.ie
After equal marriage came in, thought it would be best to nab this in case of the “not Adam and Steve” lot grabbed it.

maternity.ie
Future business. Will explain in due course. Lack of LGBT maternity options in Ireland, I would like to see that change.

measurement.ie
Conference on digital metrics that I used to organise.

merrychristmas.ie
I like Christmas. You may have noticed.

mna.ie
Just thought it would be a good domain for feminist writings.

nightclasses.ie
Well there are 10s of 1000s of searches in Ireland for people wanting to know about nightclasses in Ireland. The competition is … not great.

oncology.ie
Straight up good information and options for those with cancer.

oxford.ie
Bit like carter. For a future business that will grow out of MulleyComms. Simple to remember.

parenthood.ie
I was worried that a fake pregnancy crisis agency would register them and give people bad advice. HSE, buy these!

php.ie
Strong three letter domain name. Ideal for people that do PHP development.

politicians.ie
Many thoughts on this. From a weekly ratings system for Irish pols to an aggregator when they are mentioned in the news. I had something like this for Politics In Ireland.

postgraduate.ie
Portal for postgraduate courses in Ireland would be the original idea. Great domain for a college/university to buy and use as a brand/redirect for their advertising.

pregnancy.ie
pregnant.ie

Expired around the same time. I was worried that a fake pregnancy crisis agency would register them and give people bad advice. HSE, buy these!

republic.ie
I offered this and 1916 to a political party before. No takers!

revision.ie
Leaving Cert and Junior Cert revision classes portal. Could originally signpost to all the courses that are on offer and then as traffic and reputation grows, start offering your own online courses.

sme.ie
Most businesses in Ireland are an SME. Idea was for a portal of resources for SMEs. Or even as a redirect to a section of another website.

subs.ie
Uhhh, sports?

sun.ie
This was owned by the former computer company that got bought and wiped out by a database company. Ideally a competitor should buy it.

tribune.ie
Former domain of a Sunday newspaper. Amazing backlinks. Idea was to download a full copy of the old site from Archive.org and put it back online.

vaccinations.ie
Cos I believe in them and didn’t want anyone to use it to spread fake and dangerous views.

domains

I have far too many domains these days so I want to offload them. I have many of these for years for projects I never got to start/complete. Make me an offer. Or if you want to rent a domain to see if it works for you, let me know. domains@mulley.ie

1916.ie
aran.ie
artificialintelligence.ie
ass.ie
awards.ie
backpain.ie
bears.ie
bloggeracademy.com
blogging.ie
businesscourses.ie

carter.ie
ceos.ie
children.ie
christmas.ie
christmasjumpers.ie
classroom.ie
cloudcomputing.ie
company.ie
contraception.ie
culture.ie

daddy.ie
democracy.ie
drag.ie

easter.ie
ecommerceawards.co.uk
ecommerceawards.eu
ecommerceawards.ie
ecommerceawards.uk
ecommerceweek.eu
ecommerceweek.ie
egypt.ie
elearning.ie
engagement.ie
entertainmentawards.net
entertainmentawards.tv
expertise.ie

foodfight.ie
gay.ie
innovation.ie
iona.ie
joomla.ie
kyl.ie
lads.ie
leather.ie

marriage.ie
measurement.ie
merrychristmas.ie
mna.ie
nightclasses.ie
oxford.ie
parenthood.ie
php.ie
politicians.ie
postgraduate.ie
pregnancy.ie
pregnant.ie

republic.ie
revision.ie
sme.ie
subs.ie
sun.ie
tribune.ie
vaccinations.ie

Force Multipliers, Facebook and PR – How to influence everything

2200 words, 8 minute read.

A hammer, a machine gun, social media – using force multipliers for good and bad

The below is a Facebook Ad I ran to a subset of Irish TDs. It cost me €1.65 for 39 of them to see it. €0.04 per TD. I would think most didn’t even know it was an ad.

Irish TDs Facebook Ad

(When Facebook advertising started it was for the U.S. only so I created a U.S. account and this is why my prices are in dollars)

Wikipedia definition of Force Multipliers

factor or a combination of factors that dramatically increases (hence “multiplies”) the effectiveness of an item or group, giving a given number of troops (or other personnel) or weapons (or other hardware) the ability to accomplish greater things than without it

Using digital tools for PR tactics, common enough

Years and years ago a client’s friend had a communications crisis with their firm and asked me how they could solve it. Sadly their board took the advice of a traditional PR company who said shut everything down, say nothing and it will blow over. When you Googled about this issue, the first two pages were mostly negative news articles about it and their website was at the bottom of Page 1. When you Googled their name you got their website and the next 8 results were negative results. You mostly can’t get articles with bad coverage removed from Google. Instead you have to make positive or neutral articles to rank higher than these. Working with bloggers and pumping out PR over the next few months was the solution that worked in this case.

Using Wikipedia to push an agenda

Nowadays if you google that issue, the first result for it is a Wikipedia article of the company with a section about that crisis. Page 2 has some of the original bad news articles but nobody reads Page 2 of Google. That Wikipedia article was created by someone not connected to the company but who did it to aid the company. The article had some basic company history and a section on the crisis. Wikipedia articles always rank well. The Wiki article has been slowly changed over time to add more company facts so the crisis section is one of many sections on the Wiki article. The facts on the Wiki are all true verified facts but the narrative is positive towards them. Years back I did a talk on Crisis Communications that covered some of these areas, I need to update this as I’ve learned so much since.

With media people being under huge pressure to produce quantity over quality and despite media articles shitting on Wikipedia so much, the media copies and pastes from Wikipedia the whole time. Now look at the start of this article … who came up with that definition of Force Multipliers? I didn’t check, how many check where their Wikipedia information came from?

Influencing the influencers with digital

For another gig I researched how teens decided what colleges to apply for. For Leaving Cert students, one factor that actually influenced them moving away from home to college was their mothers. Mammy Power. Mammy could veto a move to some college based on her perception. So to keep Mammy happy we sent Facebook ads to Mammy. The kids don’t use Facebook but their parents and Grannies do (and those that think they can market to Leaving Cert students on Facebook). We also boosted articles about how great the college was to those Mammies. “Don’t take our word for it, look at what the Irish Times have said.” Was there a PR pitch to that paper with that Mammy angle you ask? Hmmm.

A State body a while back asked me to research how an American startup built up their media profile so quickly. At that stage they had been in the Wall Street Journal, Techcrunch and all over “the blogs”. Lots of research later and we had a plan on how Irish companies could build up their media profile like they did. What was lovely about what they did was that they started building relationships with specific bloggers that wrote about that industry area. The startup was small but they gave advanced access to the smaller bloggers who never get exclusives and spend most of their time reporting what was already covered and rewriting Mashable type sites. Uncritical coverage in fairness. Then the company started doing PR with larger blogs, who when they Googled their name (as media always do) and they saw positive coverage and also “seemed” to copy and paste these opinions. And then the company went up higher again to the big media sites and eventually to “traditional” media types. All iterations. Influencing the influencers who influence the Influencers. Boy does this work well. See Mark Ecko on “swag bombs”.

(Aside: In the Digital Strategy Workshops I do, we always find the satellites of influence of your clients, same idea, not at all new to marketing people and PR people have done this since they did a great PR job of getting propaganda changed to PR post World War I)

Ryan Holiday talks about this in Trust Me I’m Lying where he had Wikipedia articles created that referenced facts he seeded on smaller blogs that then got copied into articles from bigger media orgs. Then he edited the Wikipedia pages to reference the new media coverage. Wiki article says “according to Xblog Company Z made 10 million dollars”. Later the New York Times copies this fact in an article. Then changed Wiki article to “according to New York Times Company Z made 10 million dollars” and removed the old blog reference.

So far this is slight use of digital for what are traditional PR tactics…

Along Comes Facebook

Facebook is a political tool or a political weapon, mostly a weapon

One of the biggest protests ever in State history was the water charges protest and the Irish Times didn’t even assign someone to cover it as it wasn’t in their bubble. FF, Sinn Fein, FG, Labour all misjudged this issue yet everyone on Facebook saw the updates before, during and after. Millions on Facebook saw the size of the crowd and the videos.

A hammer is a tool, is a weapon, is a negotiating tactic, is a precise instrument. She who holds it, decides what it is. Back to that Facebook Ad to TDs.

Irish TDs Facebook Ad

For €0.04 each I got a positive news story about Ireland into their timelines. And one clicked it.

I did the same with a bunch of Cork politicians with a ‘local kid does well” story into their timelines:

Cork Councillors Facebook Ad

What was great about that is while I paid next to nothing for them to see it (€1.55) just €0.036 each, some of them shared the story to their connections and so I got an extra 178 free views from this. (you only see the paid views above)

Cork Councillor Ad Stats

So the cost per view was actually €0.007 – 0.7 of 1 cent! This is what makes Facebook so utterly scary. The ads to reach people are cheap but when they interact with your ad you get a lot more people to see it and the politician or whoever it is spreads the story on your behalf.

Changing election results with your pocket money?

I have also run tests where some of the Advisors to TDs and Ministers saw an ad from a Facebook Page of mine that shared a news article. This was a much smaller list but we are getting “news” into the timeline of people that have strong influence over Ministers and TDs.

Facebook Ad Government Advisors

And yeah I ran some tests where I got news stories into the timelines of political correspondents. These tests as you can see are single digit euro budgets.

So basically you can get stories into the face of a large number of national politicians, local politicians, their advisors and those who write about these people and who these people read, for mere pennies. Fucking! pennies! get! you! this! influence! Now, consider multiple Facebook Pages with slightly different takes on things going into timelines of this bubble = “oh my God everyone is talking about this, what are we doing about this?”

What it really means is = Look at all the ads in my bubble who are targeting me. Again, none of this is new for people that work in PR and marketing. Just like you run ads in the Farmers Journal if you sell to farmers.

This is what some of the Brexit campaigners did. Business People for Brexit, Muslims for Brexit, Catholics for Brexit, Racists pretending to be Patriots for Brexit, Doctors for Brexit. Each one of these groups had a set of talking points specific to them and for their audience and off they jaunted with them. Decentralized but with the talking points decided by 1 person.

Read “All Out War” to understand the not-rocket-science stuff that the Leave Campaigns did. We’re seeing this in Ireland around Repeal the 8th. 10 people or less seem to represent 20 different groups but all seem to have the same mailing list. And they always get into the media.

Targeting a constituency
€67 – the cost to me if I want 16,000 people in a constituency to see a news story in the next 24 hours about their TD who barely got in at the last election.

Target a TD's Constituency

Force multiply that article about your local FF TD who voted against the Repeal Referendum, for example. If 500 less people gave them their number 1 and left them off the ballot paper or put them way down the line, would that be enough to lose their seat? €67 spent by someone else could cost you €90k a year, outside of expenses. 0.07% of your salary. That’s a force multiplier.

(Light entertainment break)
And this is a force multiplier:

Force Multipliers for Media Coverage

Just like you can use Facebook to send updates into timelines of politicians and political media you can do the same for many different media types. A client recently got themselves on television. A follow up press release was sent out to the media “as seen on T.V.) which got them a little more coverage, here the media came to them after the release with new angles for their publication. Great! Then a promoted update from them was also sent out on Facebook to media types and that got them more media coverage too. Being in the media can get you into more of the media and doing this with a proper strategy can get you into it on a regular basis.

Using all this media coverage, you then do a promoted update to the type of client they wanted with a “As seen on T.V. and in the Times and Indo”. The Sunday Times got crap recently for boosting Facebook posts. I like this idea. Up to now I’ve only seen media boosting posts that are editorial so they can hoodwink sponsors and say “10,000 people on Facebook saw our editorial about you”. Getting into the media is not the end of that PR cycle, it can just be the start.

Force Multipliers for stakeholders

Getting companies into the Irish Times or Sunday Business Post despite their potential clients not being readers still makes sense if you look at who their stakeholders are. Potential investors, existing investors, business partners and media types will be reading it. Investors seeing coverage of their investment will appeased them and give them golf course bragging rights. It’s amazing that you may be burning through cash but an investor seeing their name in a paper can keep them at bay for another while. A positive side-effect is that traditional media coverage gets you nice Google results too as media orgs have really good Google rankings. So when your name is Google, a front page of positive views.

If you’re a B2B organisation then marketing on Facebook at first doesn’t make sense. There are better places to do marketing but if you want to build your reputation then targeted ads to the decision makers in organisations can work. Be nice if a CEO came in on a Monday and said “I keep hearing about this CRM company, look in to whether we should be using them.”

Whoever your stakeholders are, you can get into their Facebook, LinkedIn, Twitter timelines directly or indirectly. You can use Facebook, LinkedIn, Google and Twitter to influence people even when they are not using these places because those who do influence them are in these spaces. You’re really only two hops away from both online and offline people on social media.

And all of this within “the rules”.

And you don’t need the liars in Cambridge Analytica to do this (like they had the brains to do it)

And all of this is adhering to data protection and is legal. You don’t need to hack Facebook and download data to do this and that is not how they won the election in America or how Brexit was won. However a be-bubbled media really want to unlose the Vietnam War of their generation – Trump and Brexit.

Social Media and Videos – Text and Graphics are Weapons of Choice

TLDR;
Just copy Viceland. Until everyone copies Viceland. Then copy someone else.

via GIPHY

With so many videos on social media watched with the sound off, the audiotrack is a bonus feature these days and most people won’t bother turning the sound on. For me I’m seeing about 85% have the sound off when watching videos on social media. – Cos they’re at work or in school so shouldn’t be watching. And in the evening they’re probably watching TV at home but also on their phones.

I like the way Viceland and others are creating content at the moment.

via GIPHY

The Trixie and Katya Show is really fun and the multimedia aspects of it reinforce what is happening as you watch it with sound on. It helps commit more of the show to memory too.

Pop-up video

This stuff isn’t new though but it is having a new use. Remember Pop-up Video on Vh1? Course you don’t, you’re not that old. Adding facts via pop up bubbles to music videos. Great idea to keep you engaged with the content.

via GIPHY

Dare you to play the below and not be engaged.

From Pop Up Video: The New Historicism by Gary Burns & Timothy E. Scheurer:

Pop Up Video is a postmodern recapitulation of music video, television, sound film, and silent film, including almost all of the techniques and conventions ever used to combine music with moving images. Moreover, the oval graphics reassert the conventions of silent film intertitling more strongly than at any time since the 1920s.

Blind Dates USA used to add snarky comments or give you information the person wasn’t diclosing, letting the audience in to some gossip.
Social Media Video Guide - Blind Dates USA 1

Social Media and Video - Blind Dates USA 2

The visual manifestation of the director’s commentary. Sometimes telling you exactly what you are seeing, sometimes letting only you into a secret, sometimes changing your perspective.

Asia and TVmojis

These days we ought to look at South Asia to see what is happening with text and image overlays on content. Shows in China, Taiwan, Japan, and South Korea add context via text and images that pop up and around. In Deconstructing overhearing viewers: TVmojis as story retellers, Xi Cui gives examples of a few shows that are doing this. Also he introduces us to the term TVmojis. This is kind of like what the Trixie and Katya show are doing.

The author argues that by playing various roles, TVmojis help construct the viewer’s sense of being a bystander while concealing the producers’ manipulations of the media’s interactive roles vis-à-vis the viewers.

via GIPHY

via GIPHY

Hit the Diff on Videos

Why do all of this? On social media you start off at 0% interest unless you have a fanbase of super-engaged people. For purposes of this article, we’ll pretend that this is factual. So you are pitching to get interest and retain interest. The fascinating thing with this is: the longer someone watches, the longer they keep watching. This also means that it is very hard to keep people watching even past 1 second but once you get them past 3 seconds, 5 seconds and 10 seconds they want to skip past the video less. Also, as more timelines are watched over by a sometimes benevolent algorithm, those that have their videos watched longer than 10 seconds will be gifted by having their next pieces of content seen too. These pop up texts/emojis/visual elements are ways to get people more engaged with your content and can almost work like bridges if there are lulls in some of your content.

Edit: Update Jan 2019
Spiderman: Into the Spider-Verse was released and what a movie it is and a homage to the history of comic books. What I liked was the use of speech/thought bubbles and action lines in the movie and how it was so natural to see and added to the movie too. I think we’ll see more of this.
Spiderman Into the Spider-verse - thought bubbles

via GIPHY

It’s interesting as Disney and Pixar try and make animation as realistic and film-like as possible, Into the Spider-verse shows that there is probably a richer world out there by adding new layers to video.

And with Instagram Stories really blowing up, the use of stickers to accentuate these videos that are watched mostly with the sound off, it will get people used to processing these enhancements of the videos.

Air Corp Sound On

via GIPHY

And that will surely get us ready for all the information we’ll eventually see in our Apple Glasses/Heads up displays.

via GIPHY

Your Digital/Social Media Scorecard – Your Wellbeing Performance

For workshops and client consultancies I’ve been using checklists for years. I redesigned the checklists recently to turn them into scorecards that strongly nod at the scorecards that they use in hospitals. The lower the score the better. The higher the score the more attention is paid to a patient. From increased checks, to senior staff having to examine you within x minutes to calling a crash team. You can download the scorecard here. Please do give me credit if you use it for others.

Some companies worry too much about how they’re doing and some others pay attention to the wrong thing. Hopefull this scorecard is simple enough to do a 5 minute evaluation of your social media.

You can download the scorecard here

29 short lectures on Digital Marketing

January 13th 2015, 2pm, Dublin

To kickstart 2015 I’m going to give a seminar in Dublin, possibly 90 minutes to 120 minutes long. What will it cover? Keep reading. It’s “almost” free to those that are clients or came along to the various Mulley Events in 2014. Spaces are limited. That last line was marketing bullshit making you think a resource is limited so you’ll want it more. They are though.

The seminar is called “29 short lectures on digital marketing” which is a total ripoff of the amazing “28 short lectures” given by Mary Reufle. There won’t be 29 lectures but they will be short.

This seminar is going to be on January 13th in Dublin City Centre (not booked venue yet, usually near Temple Bar) from 2pm to 4pm or a little beyond. Bring your own teas and coffees.

If you want to sign up, you can use this Eventbrite link. It’s €5 to book a place which won’t cover operating costs but ensures you might turn up. In Ireland, free events have a 50% no-show rate. 50% don’t bother turning up or letting you know.

And I’ll talk about:

  • Various elements on making Facebook work: Edgerank and all that, what updates are best, why if you ignore it for B2C you’re a dope.
  • Twitter: Growing, automating, lead generation, Twitter cards.
  • LinkedIn: This is B2B and it works a charm. How to use it to build an amazingly rich address book.
  • Google+: Haha, just kidding.
  • Mailchimp: Some quick tips from a non-expert.

Why am I doing this? Testing out new material and to gauge interest in the paid courses I’ll be running in January/February – Lead Generation, Digital Strategy, Advanced Twitter. And because I’m sound.

Barbie joins LinkedIn – Other Barbies on LinkedIn get lots of visits

So it was announced by Mattel that Barbie is going to be “hashtag unapologetic” about being an entrepreneur. iPad, business attire and a LinkedIn profile! You can buy the doll right here now.

Barbie Linked - Fake Plastic Barbie

Plastic ceilings
From the PR blurb:

This year Barbie is once again breaking through plastic ceilings and inspiring girls to follow their dreams. The 2014 career of the year doll is Entrepreneur Barbie. To celebrate her newest career, Barbie is honoring special women entrepreneurs to help start a conversation for girls everywhere, reminding them that — “If they can dream it, they can be it – anything is possible!

Barbie on LinkedIn - #unapologetic

So with that, if you go on to LinkedIn now and look for Barbie, hello Barbie!

BarbieLinkedIn1

LinkedIn.com/in/Barbie

Even when you Google for “Barbie LinkedIn” you get:
BarbieLinkedIn2

This guy is going to be getting a lot of views and I’m sure some weird connection requests too.

Link Roundup – June 16th 2014

So then.

Very interesting case study around mobile networks, Facebook and geofencing. There ads to people on Facebook based on their current location as supplied by their mobile network. It will drive more footfall to your store. And with Apple now doing things to prevent stores from logging your phone‘s hardware address, this becomes even more attractive for retailers.

Pinterest now doing self service ads. Good to see.

Twitter now doing remarketing too. So you can run ads on Twitter to people who came to your website.

AKA Fuck you, pay me. Facebook plainly explaining organic reach and Edgerank. The free ride is over for those that produced shit updates on Facebook. If you have updates that appeal to your subscribers, you have a lot less to worry about.

Social signals. So Google says that they don’t take social into account when ranking pages BUT the pre-ranking/discovery of your content seems very reliant on these social signals. Lots of people sharing/tweeting your link? Seems Google will see this as having importance.

These new changes with iOS 8.0, yeah, Android probably can do this but Apple makes it way better. Apps calling apps inside their own app and showing you just the relevant bits. Great for the usual devices but also tiny screens like, oh, hmm. watches?

Now put your café and restaurant menus on Facebook

Facebook made a nice small change for restaurant and café Pages. Now you can now upload your menus once they’re less than 1Mb in size. These can easily be viewed on desktop or mobile.

On your Page go into Settings > Page Info and there should be a Menu option available. Click on that and upload your Menu.
Facebook Pages Menu Setting - Mulley Comms

This is what it looks like on a mobile:

Facebook Restaurant Menu Mobile

Hat tip to someone on Twitter for this, sorry forgot who.