- If you are on Twitter already, get a Vine account
- Practice by making lots of quick videos
- Vine videos should be instructional not promotional and fun not boring
- Make your Vine titles obvious/informative
- Share them on Twitter
- Get your public URL
Vine is an app from a company Twitter bought a while back. Vine lets you make 6 second videos. Just 6 seconds. All in one go or you can make them in smaller bits and put them together. They have to be done via your Vine mobile app. Another mobile first company. You can get the app for iPhone, Android and Windows.
Back in August about 3% of people in Ireland had a Vine account and this is growing, not rapidly but steadily. The value of Vine is that the video you record can be shared into the Twitter feed of everyone that follows your Twitter account and can be played on desktop or mobile instantly. No clicking and it popping out into a browser or anything like that. As Twitter grows and it is already massive in Ireland, your Vine videos can, in a way, be seen by more people.
Now in addition, your Vine videos can be seen on a public profile page. Which means lots of Google traffic to your videos so you don’t need just Vine traffic and Twitter traffic. So if you were dithering about Vine, now is the time to decide. All the elements are there now to use it for marketing.
And they can also be embedded, like this from Pendelton:
6 seconds can add a hell of a lot of context
Images can give more context than text only. animated images even more context, video with audio way more. The issues with video have always been the production that goes in to getting them right, even if they’re just two minutes long.
Now while you don’t need 10,000 hours to get them right, you do need some practice so playing with making really short videos means you can get your experience level up quite quickly.
A nice example is Essential French in Cork sharing 6 second French lessons.