Today I learned, Today I shared, Today I got back.

My rule for doing well on social networks is: Hit at least 2 of the above points on a daily/weekly basis. Give value, get value. Today I learned, Today I shared, Today I got back.

Today I Learned

If you’re on social media and you’re mostly just browsing, what are you getting back from it? What have you learned? What have you done as a result of learning something on a social network? Have you found new links to tools that make your life easier? Have you found articles or even tweets from founders that actually give you a better perspective? Things like how you should be running your business? Has your business become more efficient after discovering something on social media?

If you’re just browsing on social media, but you’re learning lots of stuff, then that’s a good use of it. Stay on social media. If you’re just seeing lots of dances and funny videos, well, how does that help you? One way is it can make you smile and the world is shit right now, so that can be good for your mental health. In moderation. Ask yourself: Are you being entertained and channel hopping at the expense of your business? So we’ve asked what you learned today, now switch this question around. Are you the person that someone finds is of use to them on social networks?

Today I shared

Are you adding value to a social network? It doesn’t matter which social network it is. Twitter, LinkedIn, Facebook or Instagram. Are you putting information out there that shows that you’re an expert? And if you’re putting information out there, do people know what your business does? Are you putting content out there that entertains people, but it’s good for brand recognition? Enough that they recognize your name?

An example: You could be an upholstery business. On social media you can be educational and entertaining. You could do videos on how upholstery is done, this is showing your skill and talent in upholstery. This is you sharing useful and entertaining content and maybe it’s spreading and more people know what you do now. If you’re just sharing nonsense and silly little things or if you’re trying to be funny and you really aren’t funny, what does that get you? So you might have learned something today on social media, you might have shared something useful on social media, did you get anything back from these things on social media? What did you get back today?

Today I got back

Are you getting leads back as a result of you sharing things and as a result of you being seen as an expert. Are people who contact you going “Hi expert person. I’d like to talk to you. Can we have a call?” Be careful obviously that you don’t want to have these tyre kickers that just want to drain you of information without paying for it. Know your value, look at Fuck you, pay me.

Realistically are you getting something back? Are you getting new contacts? Are you building a database such as a mailing list? Are people joining that mailing list? Are people directly buying your product as a result of your updates? Are people recommending you to other people? Are you being asked to speak at a conference or speak on a podcast or give your expert opinion on something?

The holy trinity

Those three things as a result of blog posts, or your mailing lists or social network usage on a regular basis, is probably what you need. If you get all three of those, that’s absolutely fantastic. If that’s not the case, then should you be on those social networks?

Working with each other in your own company – What is it like?

Running a business together – Our Experiences

Thanks to everyone who answered my questions on this and your patience waiting for me to set it live.

Tell me about your business

Margaret and Alec – Climatech
Refrigeration and Air Conditioning. Mostly Industrial and Pharmaceutical.

Graham and Daithí – The Cupcake Bloke
We’re a sweet Bakery and opened our retail shop in 2018. Known for Cupcakes, Tea Bracks, Soda Breads and our reworking of “retro” biscuits. In the shop we have an added focus on small Irish food producers with a selection of Cheese, Jams, Honey, Chocolate, Coffee and more from artisans.

Audrey & Abi – WeirdWatercolours
We design, illustrate, paint and print eco friendly, meme inspired greetings cards for any occasion

Joanne and Dave – Devhaus
Owner of a software development company

Anna and Orla – Valentia Island Vermouth
Our business is Valentia Island Vermouth. We are the first Irish vermouth and we launched on the 14th of July 2021!

James and Eoin – is an online sustainable store and we sell products from small Irish makers and independent brands that are natural, handmade, ethical and sustainable. We’re had a rollercoaster year since we launched and were thrilled in our first year to win the Repak National Online Green Packaging Award and to be a finalist for the Retail Excellence Online Store of the Year award. You’ll find us at

Why did you decide to work together?

Anna and Orla – Valentia Island Vermouth
We had an immersive theatre events company together in the UK so by starting another business together I guess we are obvs gluttons for punishment 😉

Audrey & Abi – WeirdWatercolours
We ended up isolating together in March 2020 after going on a date and reuniting after 6 years. We are both creatives and wanted to keep busy during the first lock down. We started doing live drawing over Instagram and getting viewers to join in and after a few evenings of this WeirdWatercolours was born and people started asking if they could purchase our work.

Margaret and Alec – Climatech
Our skills complement each other and we both had a vested interest in making it a success. We work really well as a team in our personal life so extended that to our business.c

Graham and Daithí – The Cupcake Bloke
Necessity. D had been laid off in June and returned to college, Graham was made redundant the same November, we had to do something. We had been thinking of our own business so had looked at premises etc but it was researching for the future. Literally the morning after Graham was told of his redundancy we got a phone call offering a kitchen space, a second offering an industrial oven and a third offering stainless steel work benches – we hadn’t told anyone, ANYONE, our news so it floored us. We jumped at all three offers and decided to give the business a shot. Coincidence, fate, someone looking down on us, whatever, the universe was making something possible we had to go with it.

James and Eoin –
I’d been working in a large multinational for 10 years. A secure job and a great company to work for but I was ready for a change. I’d an idea in my head for a business for a long time but never acted on it. The usual, never had the time…….

Well, working from home during the first lockdown and suddenly having no daily commute, as well as our social life vanishing, I suddenly had the time and space to really explore it and actually do it. I started thinking about it seriously in March of 2020 at the start of the first lockdown and by May I had decided to go for it and started setting up the business in earnest. I did a ‘Start Your Own Business Course’ online with my Local Enterprise Office.

Our whole ethos is sustainability and we wanted our business to be properly sustainable for us. So rather than going big and borrowing money, renting space etc. we decided instead to do everything ourselves and keep it small, setting it up from our home. I’m not sure if I would have definitely made the leap to do it if Eoin hadn’t literally pushed me.

Joanne and Dave – Devhaus
It was mostly circumstance, having moved from an urban to a rural environment and starting a family, it made sense to do what we could to cut out the hours long commute to the city. Dave had gone from being a sole trader to establishing a limited company with a business partner, and that relationship didn’t work out. I was a social worker in dublin and similar opportunities were not available to me locally so I stepped in as a director of Devhaus in 2013.

Do you do different tasks in the business?

James and Eoin –
Very much. I work full time in the business now and I look after all the business side of things, accounts, marketing, purchasing and most of the day to day work of shipping our orders.

Eoin is already a busy man, he works full time as a Guidance Teacher in a secondary school in Dublin. When he’s not doing that he helps me with whatever needs to be done, from packing orders to making deliveries. He’s also paying all the bills now that his is the only income coming into the house. We took a major hit to our income in the short term with me giving up my job.

He’s also my main person to talk to about the business and bounce ideas off. Eoin prefers to be more behind the scenes when it comes to the business but he’s the driving force in terms of support and giving me the energy to it.

Joanne and Dave – Devhaus
Yes, Dave is the technical whiz, acting as CTO and I manage the clients, projects, staff and finances.

Anna and Orla – Valentia Island Vermouth
Anna is the maker, producer and decision maker
Orla looks after the getting it out there and does a great job of drinking it

Margaret and Alec – Climatech

Graham and Daithí – The Cupcake Bloke
Yes, Graham is baker, product development, creative. Daithi is logistics, payroll, accounts, nuts and bolts.

Audrey & Abi – WeirdWatercolours
Yes we both have several titles within the business. From bookkeeping to handmaking our own envelopes and everything in between.

How do you disconnect at home?

Joanne and Dave – Devhaus
Work inevitably spills over into our home life. As business owners, we have to handle various things outside of business hours. But when we’re done one will say ‘we’re not talking about work any more’ and we do something else. We’re lucky to be occupied by the antics of our four kids, I do a lot of campaigning and community work and Dave is a GAA coach, so it’s actually quite easy to switch into the reality of our home life. Dave also builds Lego technics, so he’ll disappear down that black hole for a couple of hours at a time!

Margaret and Alec – Climatech
We only talk business for a short time early in the evening and get on with our lives after that.

Graham and Daithí – The Cupcake Bloke
Can’t always, honestly. We get phone calls at 11 at night, 9 on Sunday morning, Christmas Day looking to place orders. The business is our livelihood so it is a constant presence. Somehow though, talking something through on a long walk or even in the middle of dinner, in a more relaxed “non work frame of mind” works. It just needs to be done.

James and Eoin –
We don’t get too much down time at the moment and we’re ok with that as it’s the early days of a new business so it’s par for the course. We try to keep work out of the house as much as we can. We live in walking distance of town so we like a stroll to the pub for a pint, especially on a summer’s evening. Eoin’s involved in a lot of community work here in Kilcullen where we live and is usually at some meeting or other or working on projects in the evenings. That gives us a bit of space from each other too which is healthy!

When we’re struggling to disconnect we head to a mountain. You’ll often find us somewhere like Glendalough or Lugnaquilla early on Sunday morning so we can hike on our own before anyone else gets there and that gives us life.

Anna and Orla – Valentia Island Vermouth
Don’t talk about work! When you want to talk about work explicitly say: “can I talk about work for a sec” or if you don’t want to, say “can we talk about this another time” Leave the home environment, the being out for dinner environment or the weekend environment free to talk about unicorns or the existence of dragons. You know, the normal stuff. Defo talk about hopes and dreams for the future in your down time.

With the lockdown home is now work and work is now home. How was that for you both?

Graham and Daithí – The Cupcake Bloke
Since Covid, our business has shrunk and we have had to give up the office space we had been renting so our living/dining room is now the office. It’s more about making the most of time off to switch off and it can take an effort – we manage.

Joanne and Dave – Devhaus
We’ve always been set up to work remotely, so it wasn’t hugely new to us. We’ve had many remote staff working across the globe over the years from Berlin to Phnom penh. Having said that, I did find it extremely difficult when the kids were off school, with four different primary school lessons to get through daily and a business to run, balancing anything was completely impossible. But we’re still standing and moving forward, and that’s all that matters in the end.

James and Eoin –
Eoin’s lockdown project was to build a big pond in our garden and it’s right across from my office window. Now that I work from the garden, I swapped a long daily commute to a pretty soulless business park, for a stroll down to my office where I can look out at the pond all day and watch the world and wildlife go by. It’s really hard to beat.

Going from a large corporate environment to running our own micro enterprise has also been refreshing in many ways. You do miss out on the social aspect of course but that’s not all bad to be honest. You get to miss the office politics too. I quite like the solitude sometimes and I enjoy working quietly without distractions. I was actually worried originally that I’d be lonely but I’m not at all so far. There’s too much to be done.

We built an office/workshop in our garden and the business stays down there so there’s no laptops in the house or working at the kitchen table. That helps keep work life and home life separate, even though it’s all on the same property.

It took me a while to adjust when eoin went back to work in September. We were together 24/7 in the summer and now Eoin is gone from 8-5. But it’s probably healthy for us too.

Margaret and Alec – Climatech
We are lucky that pharmaceutical companies stayed going throughout so we didn’t get under each others feet only for a few weeks. We did house projects together on our down time. We rarely stop doing stuff.

Audrey & Abi – WeirdWatercolours
At our busiest time we both found it quite stressful as space was limited. We set up the studio with all our equipment in our spare room and managed to fit two workspaces in with the bed turned on its end against the wall. During winter and in the midst of lockdown we both also found it challenging to stay motivated and not get distracted by needing to do household things as our professional work space was our home space.

Anna and Orla – Valentia Island Vermouth
We ensured to create one neutral space that neither of us were working in (which was the kitchen). So it remained a work free zone

Have you wanted to murder each other?

Audrey & Abi – WeirdWatercolours
Yes on many occasions, that is all.

Joanne and Dave – Devhaus
Yes. I won’t repeat the episodes of violence that ran through my head at my lowest times. :-/

Margaret and Alec – Climatech
Yes but mostly not over business.

Graham and Daithí – The Cupcake Bloke
Not quite…. There are stresses which working together probably brings to our relationship which otherwise we might not have BUT there’s also a very strong sense of purpose and working together which possibly also wouldn’t be there so it’s a glue that binds probably more than an abrasive.

Anna and Orla – Valentia Island Vermouth
Ara of course we have. The point to hold on to is that we haven’t

James and Eoin –
Ha! I don’t think so. We don’t tend to get on each other’s nerves too much and we both enjoy a bit of craziness it our lives, we’re easily bored. I can get a bit stressed sometimes but Eoin never does and is very good at giving me space if I’m being irrible and unreasonable. It never lasts long and we’re back to having a laugh. We wouldn’t work together if we didn’t enjoy spending a lot of time together.

How do you manage to prevent business disagreement spilling into the relationship?

Margaret and Alec – Climatech
We’re lucky that we can disagree without falling out. Listening to the other perspective though helps us come to a consensus usually.

Graham and Daithí – The Cupcake Bloke
I guess that we know each other so well and work together so well that there haven’t really been any major disagreements which have threatened us personally. We are pretty much a unit and we just get on with it.

Audrey & Abi – WeirdWatercolours
As I am an Aires and Audrey is very much a Leo things get fiery. We have recently learned, as adults, to listen better and in some areas compromise. WeirdWatercolurs takes its influence from the Irish and the everyday so the lines between our professional mode and our relationship mode are quite blurred in the best way.

Joanne and Dave – Devhaus
We have just learned to draw a line under it. It does affect our relationship but we’re both committed and determined (stubborn) and luckily we don’t give up on anything easily. We are ultimately greatly for the opportunities running our own business has given us, so it’s worth holding on through the hard times.

Anna and Orla – Valentia Island Vermouth
Try and chill the feck out about whatever it is that the disagreement is about. We made loads of mistakes and had a lot of disagreements in our previous business. So learning from all of those and trying to not make the same mistakes in this business!

James and Eoin –
We have very different roles in the business and that helps. We don’t really argue much to be honest. I tend to make the final call on decisions relating to the business and so far we haven’t had any major fall outs on it. But it’s early days!

What are the pluses for working together? What are the minuses?

Margaret and Alec – Climatech
A plus is we understand time commitments and don’t feel upset when a personal event may need to be cancelled for work.
A minus is that if there is a cashflow problem we are both affected and it can get stressful to not have money coming in from a different source.

Joanne and Dave – Devhaus
Pluses are that we have complimentary skills and we learn from each other and push each other to do better. We enjoy each other’s company so don’t mind being together for long periods. We get to be with our kids growing up, get them from school, take them to activities. When they’re sick, we can stay home and mind them or take them to appointments. The minuses are that it’s ‘just us’, there is nobody else for support or help, we each rely heavily on the other. That can be a big burden at times. It’s not easy, you’re really working 24/7, at least in your head. It’s near to impossible to take time off, because there is nobody to hold the business together when we’re both gone. That’s something we’re working on, to take two weeks off next year.

Graham and Daithí – The Cupcake Bloke
On the plus side is that common purpose, common drive and genuine support of each other which strengthens us.

The minus is the business is always there, we just have to work at separating work and private life.

Audrey & Abi – WeirdWatercolours
Pluses: Same drive, same sense of humour, the mutual love of a creative challenge. Minuses: Not equally as organisationally equipped, a one sided irrational fear of admin.

Anna and Orla – Valentia Island Vermouth
Pluses = work becomes life. Find something you love doing, with someone you love and you’ll never work a day in your life.
Minuses = work can become life. You have to become hyper aware of your behaviour to not be a dick.

James and Eoin –
Pluses are – getting to spend more time together, being closer to each other’s day to day – things like work stress are not abstract and we get to experience the highs and lows together so it’s a real shared experience. You get to be your true self at work because you don’t have anything to prove. If I feel worried or scared or whatever we can just talk about that. I don’t have to put on a work mask. We’re building this together and that feels really good. Maybe its because we don’t have any kids but it feels like we’re building something for us. Plus I don’t have to pay him any wages 🙂

Minuses – you have to work at having down time or life becomes just work, work, work. We’re not always great at that to be honest but we’re working on it. When you’re rarely away from each other you don’t get the joy of seeing each other again after a few days away.

Anything else you want to add that I forgot to ask?

Margaret and Alec – Climatech
It’s good to have someone you totally trust 100% to have your back to make decisions and bounce ideas off.

Anna and Orla – Valentia Island Vermouth
Both of us are just trying to do a thing that we have no idea how to do. Take the urgency out of stuff, so what if you don’t agree on stuff, and have a good feckin time doing the stuff

Social Media and Videos – Text and Graphics are Weapons of Choice

Just copy Viceland. Until everyone copies Viceland. Then copy someone else.


With so many videos on social media watched with the sound off, the audiotrack is a bonus feature these days and most people won’t bother turning the sound on. For me I’m seeing about 85% have the sound off when watching videos on social media. – Cos they’re at work or in school so shouldn’t be watching. And in the evening they’re probably watching TV at home but also on their phones.

I like the way Viceland and others are creating content at the moment.


The Trixie and Katya Show is really fun and the multimedia aspects of it reinforce what is happening as you watch it with sound on. It helps commit more of the show to memory too.

Pop-up video

This stuff isn’t new though but it is having a new use. Remember Pop-up Video on Vh1? Course you don’t, you’re not that old. Adding facts via pop up bubbles to music videos. Great idea to keep you engaged with the content.


Dare you to play the below and not be engaged.

From Pop Up Video: The New Historicism by Gary Burns & Timothy E. Scheurer:

Pop Up Video is a postmodern recapitulation of music video, television, sound film, and silent film, including almost all of the techniques and conventions ever used to combine music with moving images. Moreover, the oval graphics reassert the conventions of silent film intertitling more strongly than at any time since the 1920s.

Blind Dates USA used to add snarky comments or give you information the person wasn’t diclosing, letting the audience in to some gossip.
Social Media Video Guide - Blind Dates USA 1

Social Media and Video - Blind Dates USA 2

The visual manifestation of the director’s commentary. Sometimes telling you exactly what you are seeing, sometimes letting only you into a secret, sometimes changing your perspective.

Asia and TVmojis

These days we ought to look at South Asia to see what is happening with text and image overlays on content. Shows in China, Taiwan, Japan, and South Korea add context via text and images that pop up and around. In Deconstructing overhearing viewers: TVmojis as story retellers, Xi Cui gives examples of a few shows that are doing this. Also he introduces us to the term TVmojis. This is kind of like what the Trixie and Katya show are doing.

The author argues that by playing various roles, TVmojis help construct the viewer’s sense of being a bystander while concealing the producers’ manipulations of the media’s interactive roles vis-à-vis the viewers.



Hit the Diff on Videos

Why do all of this? On social media you start off at 0% interest unless you have a fanbase of super-engaged people. For purposes of this article, we’ll pretend that this is factual. So you are pitching to get interest and retain interest. The fascinating thing with this is: the longer someone watches, the longer they keep watching. This also means that it is very hard to keep people watching even past 1 second but once you get them past 3 seconds, 5 seconds and 10 seconds they want to skip past the video less. Also, as more timelines are watched over by a sometimes benevolent algorithm, those that have their videos watched longer than 10 seconds will be gifted by having their next pieces of content seen too. These pop up texts/emojis/visual elements are ways to get people more engaged with your content and can almost work like bridges if there are lulls in some of your content.

Edit: Update Jan 2019
Spiderman: Into the Spider-Verse was released and what a movie it is and a homage to the history of comic books. What I liked was the use of speech/thought bubbles and action lines in the movie and how it was so natural to see and added to the movie too. I think we’ll see more of this.
Spiderman Into the Spider-verse - thought bubbles


It’s interesting as Disney and Pixar try and make animation as realistic and film-like as possible, Into the Spider-verse shows that there is probably a richer world out there by adding new layers to video.

And with Instagram Stories really blowing up, the use of stickers to accentuate these videos that are watched mostly with the sound off, it will get people used to processing these enhancements of the videos.

Air Corp Sound On


And that will surely get us ready for all the information we’ll eventually see in our Apple Glasses/Heads up displays.


29 short lectures on Digital Marketing

January 13th 2015, 2pm, Dublin

To kickstart 2015 I’m going to give a seminar in Dublin, possibly 90 minutes to 120 minutes long. What will it cover? Keep reading. It’s “almost” free to those that are clients or came along to the various Mulley Events in 2014. Spaces are limited. That last line was marketing bullshit making you think a resource is limited so you’ll want it more. They are though.

The seminar is called “29 short lectures on digital marketing” which is a total ripoff of the amazing “28 short lectures” given by Mary Reufle. There won’t be 29 lectures but they will be short.

This seminar is going to be on January 13th in Dublin City Centre (not booked venue yet, usually near Temple Bar) from 2pm to 4pm or a little beyond. Bring your own teas and coffees.

If you want to sign up, you can use this Eventbrite link. It’s €5 to book a place which won’t cover operating costs but ensures you might turn up. In Ireland, free events have a 50% no-show rate. 50% don’t bother turning up or letting you know.

And I’ll talk about:

  • Various elements on making Facebook work: Edgerank and all that, what updates are best, why if you ignore it for B2C you’re a dope.
  • Twitter: Growing, automating, lead generation, Twitter cards.
  • LinkedIn: This is B2B and it works a charm. How to use it to build an amazingly rich address book.
  • Google+: Haha, just kidding.
  • Mailchimp: Some quick tips from a non-expert.

Why am I doing this? Testing out new material and to gauge interest in the paid courses I’ll be running in January/February – Lead Generation, Digital Strategy, Advanced Twitter. And because I’m sound.

Barbie joins LinkedIn – Other Barbies on LinkedIn get lots of visits

So it was announced by Mattel that Barbie is going to be “hashtag unapologetic” about being an entrepreneur. iPad, business attire and a LinkedIn profile! You can buy the doll right here now.

Barbie Linked - Fake Plastic Barbie

Plastic ceilings
From the PR blurb:

This year Barbie is once again breaking through plastic ceilings and inspiring girls to follow their dreams. The 2014 career of the year doll is Entrepreneur Barbie. To celebrate her newest career, Barbie is honoring special women entrepreneurs to help start a conversation for girls everywhere, reminding them that — “If they can dream it, they can be it – anything is possible!

Barbie on LinkedIn - #unapologetic

So with that, if you go on to LinkedIn now and look for Barbie, hello Barbie!


Even when you Google for “Barbie LinkedIn” you get:

This guy is going to be getting a lot of views and I’m sure some weird connection requests too.

Link Roundup – June 16th 2014

So then.

Very interesting case study around mobile networks, Facebook and geofencing. There ads to people on Facebook based on their current location as supplied by their mobile network. It will drive more footfall to your store. And with Apple now doing things to prevent stores from logging your phone‘s hardware address, this becomes even more attractive for retailers.

Pinterest now doing self service ads. Good to see.

Twitter now doing remarketing too. So you can run ads on Twitter to people who came to your website.

AKA Fuck you, pay me. Facebook plainly explaining organic reach and Edgerank. The free ride is over for those that produced shit updates on Facebook. If you have updates that appeal to your subscribers, you have a lot less to worry about.

Social signals. So Google says that they don’t take social into account when ranking pages BUT the pre-ranking/discovery of your content seems very reliant on these social signals. Lots of people sharing/tweeting your link? Seems Google will see this as having importance.

These new changes with iOS 8.0, yeah, Android probably can do this but Apple makes it way better. Apps calling apps inside their own app and showing you just the relevant bits. Great for the usual devices but also tiny screens like, oh, hmm. watches?

Your Digital Content Strategy – Today it’s SEO and Social not one OR the other

Well it’s even more than those two but for this post, we’ll look at both.

More work but more rewards for digital marketing these days. 50% of the visitors to this website are now coming here because of Twitter. 50%. So each month a few hundred visitors are coming here just from Tweets about our various courses. Twitter indirectly sells most of the training courses Mulley Comms does and Google searches do the rest.

Information consumes attention
What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.

Your future digital/social content strategy – What you need to do

1. Build pages that are search friendly:
You need good titles, good descriptions, well structured pages, fantastic and inspiring content. Yeah, just that. totally easy right? But at least you have a plan. So this blog post has “digital, content, strategy” as keywords in the title and the description will mention digital marketing and social too. Here’s a preview of them:


The post should tell people what needs to be done and so gives readers content that they feel is valuable and they might share that value on Twitter or Facebook. Use Google Keyword planner or other keyword research tools so see what people are searching for and use some of those keywords in your post/page. Unless you are a website that updates non-stop and Google visits you non-stop too, then it will be days but more likely weeks before this page starts performing well in Google. Weeks is a generation in digital. So social is going to help.

2. Create Twitter, LinkedIn, Facebook headlines that are must-click in nature.
Social Media traffic is the quick hit. It is surge in nature. Lots of clicks in a very short time and then traffic falls off a cliff until you Tweet/Facebook about it again. This is the traffic surge from a link that was Tweeted the other day.


Social Media is the first line of attack nowadays with SEO the rear guard that comes in and finishes the job. For what’s on your website, you need to be strategic with the keywords so that over long periods of time, Google will bring you traffic. To get people in social media to click on links to this content though, you need to think like a PR person or a headline maker for a tabloid. The title of this post is useful to a degree, very findable in Google but what about social? What gets the clicks? Well what makes you click on things on Twitter or Facebook? What works for me are amazing stats and then a promise to reveal more. This post could be marketed/PR’d on Twitter as:

  • Well written Tweets are generating thousands in revenue for me yearly. Here’s how:
  • A single Facebook status update or Tweet can send 100s of visitors to my site. Some become clients. A guide for you:
  • Cheatsheet: Writing good website content and creating great social media headlines = How to get business in digital.

Here is a great guide form Upworthy on how to cook great social media headlines. Social Media is noisy though so you also need to be strategic here. Timing is everything. Various tools like Buffer will help you to find the best times to Tweet/Facebook out during the day/evening and time updates to go out then during those “social media prime times”. Once you get a handle on that, line up the most important tweets and Facebook updates for the week/month then it becomes a good deal easier to have your content seen, shared and clicked.

And here’s the sell.

A post with good content that you spent an hour writing has to have some kind of action item! I’m doing a course on Social Media Content Creation on May 28th in Dublin. Why not book a place?

5 minutes can positively impact your business – Here’s how

Five minutes will transform your business

Your website:

Every webpage on your website has two interesting properties: One called a Title, one called a Description. If you add relevant keywords (based on what people search for) to these titles and descriptions, you can increase your website visitors easily by 20% and this only takes 5 minutes. The change takes 5 minutes, the initial impact takes 3 weeks depending on Google’s coming around.

Your Facebook:

Your Facebook Business Page has a tool called Insights that only you can access. It tells you the time of the week and time of the day that are the best to do updates in order to be seen by the most people. Look at these figures (takes 3 mins) and you can have your updates seen by more people.

Your Twitter:

Do you know when people that follow you on Twitter are most active, do you know what Tweets of yours were clicked on the most? Log on to and Twitter will tell you. From that plan your Tweets to go out at the Prime times during the day and week

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