In doing a video interview with Niall I uttered something like the title of this blog post. He has promised to edit the video to make me look like a tool. Minutes in the editing suite so… I don’t know is that statement correct.
From what I can see people look at marketing in terms of campaigns, short sharp jousts with the world and then they’re over and done with. Cigarette time. Look at all those “micro” and “mini” sites that are out there from marketing campaigns and they’re just gathering web dust now. Such a waste really. It’s all lust with these interactions.
Then we have the idea of PR being about building relationships between companies and individuals or people with authority and/or influence. Building those kind of relationships takes more work and time but if we keep with the analogy, don’t a lot of long-term relationships become rather boring? Even when the lust turns to love? Will a mistress pop up from time to time? Will there be a divorce?
Surely though with the web and the always-on, always some kind of connection to people vibe, the fun and energy of the marketing jousts can be worked into something longer term and into relationship territory. I’m looking at the brilliant marketing concepts from Burker King of late and again and again they bring something fun out and people are anticipating them. Yet, where is the central hub for fans of Burger King campaigns? They could actually gain super fans if they so wanted by creating that hub. What powers Apple fans and the anticipation of a new product could actually be applied to BK’s odd marketing and bring it under the wing of PR.