for using Twitter and other social media to take on what he calls Newark, New Jersey’s “reputational problems.” … Booker points out the eye-catching fact that his reach on Twitter is some multiple of the number of people who actually live in Newark.
Social media and plumbers? Really? Yes.
8 guides to use social networks for business.
Good metrics to track social media campaigns.
So running someone else’s Twitter account. Should you?
What’s data worth?