Links this week – Wednesday February 3rd 2010

Video: Cory Booker explains his strategy

for using Twitter and other social media to take on what he calls Newark, New Jersey’s “reputational problems.” … Booker points out the eye-catching fact that his reach on Twitter is some multiple of the number of people who actually live in Newark.

Social media and plumbers? Really? Yes.

8 guides to use social networks for business.

Good metrics to track social media campaigns.

So running someone else’s Twitter account. Should you?

What’s data worth?