These are my personal opinions and not those of my employer, oh hang on…
Lots of people are now social media experts in Ireland. Twitter is overflowing with them. I got reminded of this by Fergal’s post. Are these social media experts all experts or are they jesters?
Some things to consider:
Are they a jester because they are now twitter consultants, yet are on it just three months? This tool is handy for finding that out.
Are they a jester because they tell companies to follow the influencers?
Be they on blogs, Facebook or Twitter. Social media means everyone is an influencer because everyone is connected to the rest of the world in a few steps. Gunning for people with good blog traffic, good blog subscribers and thousands of Twitter followers means you will miss the ones at the edge that start the trickle that start the flood. Go for quality, not quantity.
Are they a jester because three months ago they were Web 2.0 experts?
9 months ago they were business coaches, 18 months ago they were business strategists and two months time they are going to be cloud computing experts?
Are they a jester because they call Twitter users Tweeps and use all these new names?
Using made up words can sometimes be a sign that they can’t evangelise themselves in existing business segments. I’m not too comfortable myself even with social media, beats Web 2.0 though.
Are they jesters because they insist on “managing” your presence?
Why don’t they trust you to run your Facebook, Twitter or blog?
Are these social media ninjas jesters because they are afraid to offend in case they might lose a lead?
Standing your ground means some people won’t like you. Reputation management is not about making everyone like you.
Are they a jester because they are also a coach?
Aren’t coaches people that work in sports or those that tell politicians the best way to lie? A coach is someone who trains someone but never lets them out of their control, right? A coach works with zombies, no?
Are they a jester because they write bullshit posts like this?