The Checkout magazine Top 100 brands list is out. Coca-cola is top dog again but really it’s chocolate that we Irish buy a lot.
12 confectionery brands featured in the Top 100 list; Cadbury Dairy Milk (5th), Galaxy (36th), Nestlé KitKat (49th), Haribo (53rd), Maltesers (55th), Kinder (56th), Nestlé Rowntree (67th), Cadbury Roses (75th), Nestlé Aero (82nd), Cadbury Snack (87th), Cadbury Twirl (95th) and Mars (100th).
With all the huge online and offline media coverage of Red Bull in the past 12 months, Red Bull has actually dropped four places in the table to 26th from 22nd last year. Coke is 1st, Red bull 26th and Pepsi is 48th. Were I an agency I’d be pitching to Pepsi this week.
And in terms of the bad for you brands: Budweiser is still the number one off-trade alcohol brand, Blossom Hill is Ireland’s leading wine brand, Smirnoff is Ireland’s top spirit, and Silk Cut holds on to its position as Ireland’s leading tobacco brand.