Facebook Places for Ireland finally launched today. Some of the nerdier types have been waiting for ages to get to play with this. (Some even nerdier ones did all kind of hacks with networks toe be able to check in).
What does it mean for an individual?
More stalkeridge! You can now see where you friends are and with whom, if they wish to share this information. You can tell your friends where you are now, show them pictures from that location etc. As Facebook Places matures you will be able to avail of deals in locations near you or go to the locations based on offers.
What does it mean for a business?
If you claim your Place/location you can merge it with an existing Business Page. When someone checks in, their friends see this, might click on through and see your business details. If people are frequenting your business, why not give them the option of telling their friends? The average Irish person has 160 friends on Facebook. That’s the potential audience every time someone checks in to your location on Facebook. The longterm goal with this is Facebook Deals. Check in, get 20% off, win prizes and so on. Rewards for being loyal.
Right now: As a business, get your physical location created or claim it and enable people to check in. Get some Facebook Stickers made too to encourage people to check in!
Here are some of the frequently asked questions on Facebook Places.
The above pic is me outside Facebook HQ in Dublin with a giant Places icon. Courtesy of Made In Hollywood Props.