Are Facebook Ads worth it for SMEs? Yes

Are Facebook ads, worth it for an SME/small business?

Yeah, I probably think, for an SME, where you just don’t have enough time to be constantly updating Facebook (and you do have to constantly update Facebook to keep in people’s feeds) then advertising is actually a better way to use your time and use your resources.

Updates or ads – the costs

Work it out. How much do you pay yourself or s staff member an hour, how may hours a week or a month are then tending to Facebook just to keep people seeing you are there.You could have an ad campaign that maybe just cost 40 or 50 euros and you can have that run over a week or two. When you run that campaign, you’re going to (see my other post on Facebook advertising) you want to run a campaign, you can set it to go off and we go back to the main parts of your business, so you don’t have to worry about what content to put up today, or tomorrow, how to create engaging posts, or, or anything like that.

Type of Facebook ads

You choose your audience, put up some content that you think the audience will be interested in, could be sales updates, it could be a video showing off a product could be a discount or anything like that can be just awareness, it could be a new business and a new town and you decide that the best way of getting interest is to run a Facebook ad, you can run that ad, you can run it to a certain age group, you can actually target any neighborhood, say in Cork or suburban Dublin, or just a whole county like Leitrim. You can run that ad, and it just goes out to those people. As the ad is running, you will actually see pretty much live stats on how many people have seen it so far, you can actually see what the device is whether it’s Android, whether it’s apple, whether it’s a desktop or a laptop. All that information is there for you, and you can see how many people clicked on that ad, or if you can send people to the website, or you can have the ad running so that you just get messages on Facebook or Instagram.

Facebook ads might be complicated to start with

The only thing that might actually persuade you not to run ads is the fact that setting up an ad on Facebook is slightly complex. You have to set up a campaign, and you have to put details in that, then you have to create an ad set and in that ad set you have to create an ad. So after the first couple of times you start to get used to Facebook advertising. The system is well designed pretty well. If you run an ad campaign before you can actually go into the ad system, click on that campaign, basically say duplicate that. So run it again but change the dates and change the budget.

Go for it

So for a small business with limited time, a limited amount of staff, you don’t have a full time marketer or you’re the marketer. In an SME you’re the manager you’re the accountant and everything else, then I think Facebook ads might actually work. So I advise a lot of clients to set up a Facebook page, and maybe do a bit on it to keep it ticking over, but actually to run some advertising and time them to go out. You don’t have to worry about that day’s updates and it’s just running there in the background. And hopefully you’ll get a return out of that. And I guess the beauty of all of these digital kind of ads in our systems, is you can measure it, to see, is it working or not and if it doesn’t work, you can just stop it or amended, make some changes and set it off again.

Try, fail, fail better, win!

With a newspaper ad that you commission and it runs once in a newspaper. For some say page ads in traditional Irish media you could be paying €3000 for an ad or €4000 or €10,000 for a full page ad. Once you committed to the ad, you can’t change it, if there’s a mistake or an incorrect website address, tough. With digital, you can change that straightaway. With digital you can make changes, measure what worked, make more changes and keep doing that until you get a very well tested ad.

Ads tested with real people and iterated

From that, then you have a data set, or in a way you have a crib sheet or a document or a template for future ads. So back to the question, I would actually suggest that they spend more time on ads than updates. Then maybe spend time on their website as you can get constant returns from ranking on Google.

Is Facebook going to end up buying Clubhouse?

Probably.

A16Z are investors in Clubhouse. Clubhouse gets valued at $100M. The PR and hype  cycle begins. A16Z are powerhouses at coverage. Then Clubhouse gets valued at $1 billion.

A16Z invested in Qik. Marc Andreessen was on the board of Skype. Skype buys Qik. This is a common enough thing it seems.

Marc Andreessen is on the board of Facebook too.  Zuckerberg comes on to Clubhouse for a chat.

Elon Musk big ups Clubhouse and joins a chat. Millions of more users join.

Then he gets Kanye involved.

The more users Clubhouse has, the more it can be sold for. It’s at the top of hype lists now. The value will go up as more celebs and tech bros join and the general population flows in. It’s standard for social networks to do that celeb catnip trick. Other tech firms know the Facebook connection too so that might spur them to buy it at an inflated price to block Facebook. This will be fun.

Now put your café and restaurant menus on Facebook

Facebook made a nice small change for restaurant and café Pages. Now you can now upload your menus once they’re less than 1Mb in size. These can easily be viewed on desktop or mobile.

On your Page go into Settings > Page Info and there should be a Menu option available. Click on that and upload your Menu.
Facebook Pages Menu Setting - Mulley Comms

This is what it looks like on a mobile:

Facebook Restaurant Menu Mobile

Hat tip to someone on Twitter for this, sorry forgot who.

May 26th 2014 – Getting a handle on Facebook for Business

Facebook Training – Dublin – May 26th 2014 – 2 places left

We’re going to make your Facebook Business Page give you a return on your investment.

The average Facebook update now gets seen by about 8% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?

This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

Book here.

What’s covered:

  • Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
  • Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
  • Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates to get better reactions, promoted updates, timed updates.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 5.15pm on May 26th in Dublin City Centre

Pricing:
€127 for the half day workshop if paid before May 16th.
Or €167 for payment on the day.

(We take EFT, cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.

Book here.

Location
Dublin City Centre

Facebook for Business: Intermediate – March 24th 2014

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Facebook Training – Dublin – March 24th 2014

We’re going to make your Facebook Business Page give you a return on your investment.

The average Facebook update now gets seen by about 10% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?

This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

What’s covered:

  • Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
  • Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
  • Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates to get better reactions, promoted updates, timed updates.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 5.15pm on March 24th in Dublin City Centre

Pricing:
€97 for the half day workshop if paid before March 18th.
Or €147 for payment on the day with a 50% deposit by March 18th.

(We take cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Dublin City Centre

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Facebook for Business – Limerick

Facebook Training – Limerick – February 25th

This course is now over. If you want to attend other courses, sign up here to the Digital Courses Interest List.

If you have a Facebook Business Page but it’s not doing much for you, if you want to get a return from what you do on Facebook, if you want to know how to get seen by more people on Facebook then this course is for you. This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

What’s covered:

  • The Intermediate “basics”.
  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 4.45pm on February 25th in the Absolute Hotel

Pricing:
€97 for the half day workshop if paid in advance. €127 for payment on the day with a 50% payment by February 13th. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Absolute Hotel, Limerick

This course is now over but If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Facebook for Business – Bringing you beyond Intermediate

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

Facebook Training – Cork October 21st

This Facebook for Business training course is for those that already have a Facebook Page, are using it and want to make it work better for them.

What’s covered:

  • The Intermediate “basics”.
  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
9.30pm until 12.45pm on October 21st in Cork

Pricing:
€137 for the half day workshop. 50% payment required by October 14th. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Location
Cork City Centre

This course is now over.

Facebook for Business training workshop – Intermediate

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

Facebook Training – Cork June 11th, Dublin May 21st

This Facebook for Business training course is for those that already have a Facebook Page and want to make it work better for them and spread the word about what they do event further.

What’s covered:

  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
1.30pm until 5pm on June 11th in Cork.
1.30pm until 5pm on May 21st in Dublin.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
RIver Lee Hotel, Cork or The Morgan Hotel, Dublin

Rookie to Pro Facebook Advertising Workshop – April 18th, Dublin

This is now booked out. If you want to add your name to future training courses, fill in this form.

Facebook Advertising can attract highly qualified customers to your business. Advertising on Facebook is very different than Google Adwords and many companies fail at Facebook marketing programs. Join Barry Hand as he leads an in-depth workshop ideal for Facebook page managers.

This half day work shop will give you a crash course in Facebook’s advertising platform, and take you from start to finish through the same process that expert advertisers use to target the right demographics, create great ads and maximise advertising budget.

What you’ll get:

  • How to set up a Facebook advertising campaign
  • What to promote on Facebook
  • Different ad types – Inside Facebook & External Websites
  • Targeting options
  • Best practices – ad copy and use of imagery
  • Best practices – creating an awesome Facebook advertising campaign
  • Reporting and analytics
  • The upcoming impact of graph search & news feed redesign
  • Advanced tips, tools & resources

You will receive easy-to-follow guidelines for measuring conversions and generating reports so that you can measure your success and continue to improve your advertising campaigns.

Your trainer is Barry Hand who is a juggernaut when it comes to properly doing sales online.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
Temple Bar Hotel

Tweetrank: Is Twitter going to do their own Edgerank, charge to push all your Tweets?

Twitter are apparently going to rank our Tweets on quality. None, Low, Medium and eventually High. High maybe being like the “Top Tweets” you see in searches. This will allow the “Best” tweets to be seen. The worry for me is that will also allow other tweets to be hidden away. This is a bit like Facebook’s Edgerank where you don’t see all the updates from your connections but will see more updates from friends or brands you interact with more. Twitter too adopting the filter bubble. With 150k or so people on Twitter in Ireland daily and they allegedly sending out a 1 Million tweets in total, filtering may need to happen.

I’m not the only one that was wondering about “Tweetrank“. Facebook allows you to promote posts on your personal Profile on your business Page to ensure everyone sees your update. So will Twitter start doing the same? €50 and a guarantee your own followers see that Tweet of yours.

PromotedUpdateFB

But with Edgerank doing what it does, you can pay to promote an update so everyone sees it. Is this what Twitter will do too? Pay to ensure everyone that’s connected to you sees your tweet? One of the reasons I like Twitter is that I can dictate the filtering, Facebook doesn’t give me that choice. Now if Twitter allowed people to choose No filter, medium filter, high filter, that would be a great compromise that still makes them money.

Update: August 18th 2013
Twitter is now doing surveys about prioritising your Tweets. It does feel like they are going to do some kind of filtering as the noise on the network goes up.
TweetRankSurvey