There are 1.5 Million people using Facebook in Ireland. Almost 1 Million of them use it on a daily basis. There are lots of other stats we can dig out from Facebook and some are below. As of today you can see details of people in cities and get some pretty sweet extra demographics from a system that allows you to get details on age, gender, work, education, interests, birthday and whether they like your brand on Facebook already.
Lots and lots of cities and towns, here’s just some for Cork:
And the healthy stats as of publication:
1,575,720 people who live in Ireland
920,880 who live in Dublin, Cork, Limerick or Galway
699,800 people who live in Dublin
87,560 people who live in Cork
61,040 people who live in Limerick
70,320 people who live in Galway
90,980 people who live in Belfast
With this we can send targeted ads to people that use Facebook. Examples: Offer Leaving Cert grinds to kids in Cork. Offer last minute meal deals to people in Galway that like Italian food. Offer county themed T-Shirts to GAA fans in Donegal. Little bit of imagination and you can see how much fun it can be.
That’s ads. Expect to eventually do status updates targeted by Cities and location. Facebook interactions and marketing based on location details is around the corner too so stay tuned. Once you digest that and start to play with the ad system, remind yourself about Foursquare too.
Paid media to gain traction for earned media. In other words using the YouTube video promotion system to build up traffic for your video and at a certain momentum the viral nature takes over and you don’t have to pay to deliver the video in front of people.
Mobile usage is ballooning across the continent and the African mobile phone market – at more than 400 million subscribers – is now larger than in North America. Some countries, such as South Africa, have ‘mobile penetration levels’ – the number of handsets compared with size of population – close to those of Western Europe.
For many people in Africa, mobile telephones are the only way that they will ever get access to the internet because of the poor quality, and often complete lack, of fixed-line networks. Fierce competition has pushed mobile prices down for consumers while many of the latest crop of handsets available in Africa allow easy access to the mobile internet. Web browsers can also be installed on older phones.
The over-quoted but underviewed scene in Glengarry Glen Ross where Alex Baldwin rips into the staff has a bit where he talks about the ABCs: Always Be Closing, when it comes to any kind of web presence for a business it should be: Always Be Converting. If your website is not designed to get custom and make contact with potential clients then it’s a vanity exercise.
It’s very interesting to read how Obama’s decision to announce his VP selection via text message came about: They needed more subscribers to their mobile phone database. Simple really. A few 100k were on their list, announcing it via text message ensured that number would jump a magnitude. Getting people to contact you or opt in to updates from you from one of your channels (Email, text, Facebook, Twitter, Youtube etc.) should be a focus for your web work.
So on the front of your site, have contact details, credible ones (not just a mobile number), don’t have just a form on the Contact page. A real postal address and landline helps a lot for that contact page. See this business communications checklist. List your content channels if people look at the site, make a positive (but not buying) decision about trusting you and want to get updates from Twitter or Facebook. Tell them why they get rewarded for doing so. Bargains, discounts, first for new content etc.
And don’t forget to use language that appeals to the person. Conversational, not formal and removed.
And now the same idea with more expletives and a bit of insanity:
As more and more people I work with are moving some of their communications to Facebook and expanding what they’re doing they have various needs. If you can do any of the below, let me know by emailing damien < at > mulley.ie with subject: Facebook Work
Facebook Ad experts
Facebook Page coders – Can you sex up a Facebook Page with HTML and FBML?
544,080 people who live in Ireland who are female – 53.8%
416,380 people who live in Ireland who are male – 46.2%
(960,460 filled in Gender details)
665,060 people who live in Ireland age 25 and older – 65.8%
440,120 people who live in Ireland age 30 and older – 43.5%
156,640 people who live in Ireland age 40 and older – 15.5%
Older generation versus younger generation:
59,580 people who live in Ireland age 50 and older
74,840 people who live in Ireland are under 18
309,980 people between the ages of 18 and 25 inclusive
450,060 people between the ages of 20 and 30 inclusive
In 5 year increments:
236,460 people between the ages of 20 and 25 inclusive
262,180 people between the ages of 25 and 30 inclusive
191,760 people between the ages of 30 and 35 inclusive
125,200 people between the ages of 35 and 40 inclusive
67,180 people between the ages of 40 and 45 inclusive
40,520 people between the ages of 45 and 50 inclusive
25,760 people between the ages of 50 and 55 inclusive
17,400 people between the ages of 55 and 60 inclusive
20,980 people who live in Ireland age 60 and older
Following on from other snapshots on Facebook usage in Ireland. It’s August 1st and when we look at Facebook numbers in Ireland by going to the Facebook Ad System, it’s telling us that Facebook has doubled in size in the past 7 months, probably in the past 6 months really given 400k were on it in January.
So right now the stats:
905,980 people in Ireland are now on Facebook. In January there were just over 400k.
612,380 people are age 25 and older – 67%
399,440 people are age 30 and older – 44%
134,660 people are age 40 and older – 14%
Remember though that information is optional for most demographics. So while we have 900k, only half have indicated their relationship status:
439,520 people have indicated they are single, in a relationship, engaged or married for example
The older and younger generation:
52,040 people are age 50 and older
55,820 people are under 18
260,420 people are between the ages of 18 and 25
435,460 people are between the ages of 20 and 30
In 5 year increments:
205,860 people are between the ages of 20 and 25
258,400 people are between the ages of 25 and 30
178,920 people are between the ages of 30 and 35
112,920 people are between the ages of 35 and 40
58,880 people are between the ages of 40 and 45
35,640 people are between the ages of 45 and 50
23,280 people are between the ages of 50 and 55
15,560 people are between the ages of 55 and 60
18,580 people are age 60 and older
2,180 Irish people have Pirate as their language of choice on Facebook
There are now 750,560 people on Facebook in Ireland
512,820 of them are 25 or older (That’s 68%)
334,040 are 30 or older (44.5%)
When Tweetrush launched, Twitter was pumping out over a million messages a day. Soon after it started hitting 2 millions messages a day.
10 months later and now Twitter is pumping out nearly 9 million messages a day with highs of 350,000 messages some hours.
Accruing people into one click fan relationships isn’t success
Get X twitter followers, get X comments, get X Facebook fans. They’re the initial connections yes but not the endgame.
So while a few comments on your blog are the very weak connections, something slightly less weak are fans of your Facebook page or YouTube subscriptions. When you update, they get told about it. If you don’t update, they’ll start to forget about it. So you have you connections so you best start looking after them. Add value add value add value.
Add value to the 10 you have on Twitter while you still have 10 and don’t go out and follow everyone that mentions your business area. Work with the smaller numbers first. Work the inches first. It’s good for you and them. You’ll learn a lot even with small numbers. Try things out too and see what happens.
Subscriptions mean you have our attention, now don’t screw it up son. Numbers are fine if people don’t know how to measure real value. Numbers describe actions, not the value of those actions. It’s like knocking on 10 doors and converting them all to mormonology and knocking on 100 doors and getting no converts. You have to do more than just gather numbers.
Interactions with your account. How many people interacted by asking you without solicitation about something? How many people follow these people who interacted on Twitter and so saw that interaction? That’s a better number than your followers number.
How many retweeted your information on Twitter?
How many times are people referencing @yourUsername
How many are clicking on a unique measurable link from your Twitter profile/Twitter messages?
Attending your event, how many?
Following a unique measurable link from your facebook page?
Interacting with you on Facebook?
How many times are your social ads clicked on in Facebook after someone becomes a fan? What’s the activity like on your Facebook page?
How many times do specialist sections on your site get linked to from blogs and websites after running a FB campaign for that page?
How many times have your videos been watched?
How many websites have embedded the videos?
How many times have the videos been directly linked to?
How many subscriptions for the channel based on first day of new video, over a week, over a month. Track increase in channel subs just for one video.
Has your video got annotations asking for people to subscribe?