Everyone is winding down now for Christmas with some PR agencies not back until the New Year but news still happens and newspapers and radio stations still need content. Some do shut their doors but the mains ones need to maintain a presence. Now is as good a time as any to crowbar your company or product into the media.
What might make it easier again to get some attention is something that fits well with the current zeitgeists. Recession, Christmas, banks, job losses. Something anti-gloom too might work well. Or a riot: