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April 7th, 2014 | Comment » Mulley’s Fourth Law of Social Media

. Whomever is first to include the dot thing in a silly online argument on Twitter automatically forfeits the argument. Even if the other person is ignorant and wrong.

March 30th, 2014 | Comments Off Google Analytics Training Course – Dublin April 24th 2014

The next Google Analytics training course will be in Dublin on April 24th.

Only 10 places are available on this course. Book now.

After attending this Google Analytics workshop you’ll have:

  • A clear understanding of the important metrics to look for in a Google Analytics account
  • A demonstration of how you can set-up and use goals and funnels in your own account to assess visitor quality
  • Tips on how to produce better reports that contain actionable insights which you can use to power your business.

€147 if you pay by April 14th, €167 for payment on the day. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop. Book this course now.

Google Analytics Training Course Detail

Are you swimming in a sea of data? This course will leave you with a clear understanding of how to get the most out of your Google Analytics account.

It will start with walk through the interface, this includes showing you how you can remove your own traffic from your Google Analytics reports before an overview of the account metrics- so right from the start you’ll know your bounce rate from your conversion rate. Before going into individual reports we’ll concentrate on the one factor that is commonly cited as the reason why most companies fail at web analytics: goal setting.

This course will walk you through step-by-step how to identify, set-up and manage website goals in your Google Analytics account so each participant walks away with goals (and possibly funnels) injected into their account and ready to use.

What does this mean? It will help you identify the good quality traffic from the poor quality traffic so you can use the reports to get more quality traffic back to your website.

After goal setting you will be given a deep-dive into the main Google Analytics reports and learn how to look for and use actionable insights over vanity metrics through better customer segmentation.

Your trainer is Joanne Casey who has many years of experience in Google Analytics.

Date and Time:
1.40pm until 4.45pm on April 24th

Temple Bar Hotel, Dublin City Centre

Book this course now.

If you want to add your name to future training courses, fill in this form.

March 2nd, 2014 | Comments Off Facebook for Business: Intermediate – March 24th 2014

Facebook Training – Dublin – March 24th 2014

We’re going to make your Facebook Business Page give you a return on your investment.

The average Facebook update now gets seen by about 10% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?

This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

Book here.

What’s covered:

  • Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
  • Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
  • Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates to get better reactions, promoted updates, timed updates.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 5.15pm on March 24th in Dublin City Centre

€97 for the half day workshop if paid before March 18th.
Or €147 for payment on the day with a 50% deposit by March 18th.

(We take cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.

Book here.

Dublin City Centre

February 12th, 2014 | Comments Off Some upcoming (early 2014) training courses

Galway, February 18th:
Separate half day courses on LinkedIn and SEO

Limerick, February 25th:
Facebook Intermediate.

March 20th.Full day on Social Media hosted by Cork City Enterprise Board
May 6th 4 weeks Digital Media course (one day per week).

January 28th, 2014 | Comments Off Facebook for Business – Limerick

Facebook Training – Limerick – February 25th

This course is now over. If you want to attend other courses, sign up here to the Digital Courses Interest List.

If you have a Facebook Business Page but it’s not doing much for you, if you want to get a return from what you do on Facebook, if you want to know how to get seen by more people on Facebook then this course is for you. This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.

What’s covered:

  • The Intermediate “basics”.
  • Growth Strategy – Gaining more likes on your Facebook Page.
  • Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
  • Spreadable media – What content will get you the right attention.
  • Updates – Targeted updates, promoted updates, timed updates.
  • Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
1.45pm until 4.45pm on February 25th in the Absolute Hotel

€97 for the half day workshop if paid in advance. €127 for payment on the day with a 50% payment by February 13th. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Absolute Hotel, Limerick

January 13th, 2014 | Comment » Digital links – Monday January 13th 2014

Why not get rid of some of your fans? Maybe a lot of the ones? Highly interesting post from John Bell on this. Real fans versus those there for a freebie debate coming back again.

Facebook can now tell of those who saw your FB ad (not just those that clicked), who purchased something in a physical store. In the store! jumping from the digital to the physical.

Facebook is also the number two ad network in the world now. Google is number 1.

Just read ALL of these.

(PDF). The Social Media Policy from the HSE is quite good and full of common sense.

Jeremy Waite’s social strategy for 2014.

P.O.S.T. People Objectives Strategy Technology.

Facebook ads, like growing crops. This guy suggests highly targeted and lots of ads. Or something.

January 6th, 2014 | Comment » Your Digital NCT

If you want to start being serious about digital in 2014 and it’s a good idea to be so, then you need to up your game. Digital is going to get harder and harder in 2014, the easy days are gone, so you need to be more efficient and strategic about what you do.

So here’s a checklist on what you ought to be aware of. Pick one area to concentrate on or all. This is not a definitive list. (That gets me out of getting into trouble)

Overall Digital:
Are you mobile first in all things digital?


  • Is your website mobile first?
  • Make your website responsive by re-designing it or adding some responsive plugins to it.
  • If you can’t make it responsive, then have elements that allow the site to perform while being viewed on a mobile e.g. your number in text on the front page, same with email. No crappy contact forms.
  • Do you have a content and search optimisation plan?
  • Do you have Google Analytics or something better installed?


  • Learn about Edgerank.
  • Forget Page likes, the most important thing is your reach. How many people actually see any update of yours? It is less and sometimes WAY less than the number of likes.
  • What is your post engagement rate? How many people click on your post or Like it or share it or comment on it? The more people that engage with your updates, the more signals Facebook gets to keep sending your updates to your fans on the Page. Engagements are very low? Your reach is going to go down and down over time.
  • Are you updates short to be seen on mobiles?
  • Are you images using up as much of the timeline as possible?
  • What is your content plan?
  • Are you timing updates?

Simply put: Good content = good reactions = over time you retain or grow the reach of your page. Good content timed = reaching the best possible numbers each time.


  • Who are the people you are following?
  • Who are the people that follow you?
  • How many RTs would you get on a Tweet that’s business related?
  • How many new follows do you get a week?
  • Are your images the right size to be displayed nicely in the timeline?
  • Do you have a growth plan for Twitter?
  • Do you have a content plan for Twitter?
  • Are you timing updates?
  • How many clicks on average do you Tweets get? Are they going to your website?

Instagram, Vine, Snapchat

  • Are your audiences on Instagram? Find out.
  • Should you be using Vine? Will quick 6 second videos get you customers? They could.
  • Are many of your demographic under 20? Yes? So why are you not on Snapchat?

And you’ll never guess who does this stuff for companies? Yeah.

Contact us if you want a full evaluation or an evaluation of on one of your channels.

January 5th, 2014 | Comment » Businesses: Time to get your Vine on

Main takeaways:

  1. If you are on Twitter already, get a Vine account
  2. Practice by making lots of quick videos
  3. Vine videos should be instructional not promotional and fun not boring
  4. Make your Vine titles obvious/informative
  5. Share them on Twitter
  6. Get your public URL

Vine is an app from a company Twitter bought a while back. Vine lets you make 6 second videos. Just 6 seconds. All in one go or you can make them in smaller bits and put them together. They have to be done via your Vine mobile app. Another mobile first company. You can get the app for iPhone, Android and Windows.

Back in August about 3% of people in Ireland had a Vine account and this is growing, not rapidly but steadily. The value of Vine is that the video you record can be shared into the Twitter feed of everyone that follows your Twitter account and can be played on desktop or mobile instantly. No clicking and it popping out into a browser or anything like that. As Twitter grows and it is already massive in Ireland, your Vine videos can, in a way, be seen by more people.

Now in addition, your Vine videos can be seen on a public profile page. Which means lots of Google traffic to your videos so you don’t need just Vine traffic and Twitter traffic. So if you were dithering about Vine, now is the time to decide. All the elements are there now to use it for marketing.

And they can also be embedded, like this from Pendelton:

6 seconds can add a hell of a lot of context
Images can give more context than text only. animated images even more context, video with audio way more. The issues with video have always been the production that goes in to getting them right, even if they’re just two minutes long.

Now while you don’t need 10,000 hours to get them right, you do need some practice so playing with making really short videos means you can get your experience level up quite quickly.

A nice example is Essential French in Cork sharing 6 second French lessons.

Some guides on how to use Vine. From Convert with Content. Beginners Guide from Mashable.

January 4th, 2014 | Comment » Mulley’s Third Law of Social Media

Mulley’s Third Law of Social Media: Good content goes further than big budgets

December 15th, 2013 | Comments Off Digital Project Management

Digital Project Management Training

Guerrilla Guide to Managing a Digital Web Project
Date: Wednesday January 22nd
Price: €157
Book this now

This Guerrilla Guide to Managing a Digital Web Project course is for those who have responsibility for the delivery of web projects which, although they have technology elements, are equally concerned with the delivery of websites, services or mobile apps where design and user interface requirements are key.

What’s covered:

  • The 7 stages of a digital project
  • In the beginning – Business Analysis, prioritisation and the RFT/RFP document
  • A beginners guide to web and software developers and agencies.
  • Key approaches to web and software development builds, pro’s and con’s of each
  • The Psychology of a digital project. Its the people.
  • Change is great, just saying no is better. The importance of change management and scope creep.
  • The Software element – BAT, UAT & unit, system and end to end testing
  • Your trainer is Keith Bohanna.

Date and Time:
Wednesday January 22nd, 2pm, Dublin City Centre

€157 for the half day workshop. 50% payment required. We take cheque or we can take credit card over the phone. A 50% cancelation fee applies if you cancel less than three days before the workshop.

Book this now.

Dublin City Centre

Keith has been working as a Digital PM and BA (Business Analyst) for over a decade with a client list across the public and private sectors. This includes successful engagements with Bord Gais Networks, Eircom, a large NFP in the health sector, Oglivy Dublin, Razor Communications, The Heritage Council and the Crafts Council of Ireland as well as many smaller projects.

Keith was our sounding board for ideas and led the way in assessing whether concepts were feasible, helped us to put early structure on our content strategy, highlighted how we could make the internet work for us (using examples), shifted our perspective away from text heavy content towards modern, light, graphics driven sites and assisted us in organising our internet strategy

Once the direction was set, Keith kept the focus on the ‘critical path’ whenever the team wandered. He skillfully directed the team through the various deliveries, ensuring that the project was delivered on time. – Cathal McCarthy, PMO Bord Gais Energy

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