Mulley Communications — Blog

Facebook Training – Cork June 11th, Dublin May 21st

This Facebook for Business training course is for those that already have a Facebook Page and want to make it work better for them and spread the word about what they do event further.

What’s covered:

• Growth Strategy – Gaining more likes on your Facebook Page.
• Edgerank – Why an algorithm can wreck your day, week and year if you get it wrong.
• Spreadable media – What content will get you the right attention.
• Updates – Targeted updates, promoted updates, timed updates.
• Facebook Insights – When is the best time to post, what content has worked.

Your trainer is Damien Mulley.

Date and Time:
1.30pm until 5pm on June 11th in Cork.
1.30pm until 5pm on May 21st in Dublin.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
RIver Lee Hotel, Cork or The Morgan Hotel, Dublin

Book your place for the Facebook Intermediate training course.

Conversion Rate Optimisation Workshop – Dublin, Cork

This is now booked out. If you want to add your name to future training courses, fill in this form.

Suitable for those that sell online like e-commerce websites, for those that want to convert leads on their website or blogs into contacts or customers.

This course will take you through the quantitative and qualitative techniques to help you discover what’s wrong and why it’s wrong, before moving on to the things that can help you get better results:

• User testing
• Ethnographic research
• Surveys
• A/B testing

We’ll also look at some industry conversion killers and conversion improvers to see if they could apply to your website.

Your trainer is Laurence Veale who has oceans of real world experience in this area.

Date and Time:
1.30pm until 5pm on May 7th

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop. This course is now free.

Location
Temple Bar Hotel, Dublin

Twitter Music just launched and we can expect a glut of posts on it any second. Portent.com have this handy content idea generator where you bang in a few words and it gives you headlines for stories. I tried it with Twitter Music and odds on these will be blog posts within 24 hours.

• Twitter Music by the numbers.
• Where Twitter Music is heading in the next five years.
• If you read one article about Twitter Music, read this one.
• 7 freaky reasons Why Twitter Music can get you fired.
• Why Twitter Music sucks more than the new Star Wars.
• Why Twitter Music is the key to Hillary 2016.
• How to stay popular in the Twitter Music world.
• 18 Ways Twitter Music can make you rich.
• The complete beginners guide to Twitter Music.

This is now booked out. If you want to add your name to future training courses, fill in this form.

Course Description

This Google Analytics Course is an in-depth, hands-on half day training course that starts with the basics of analytics and how a structured approach to analytics is the first thing to focus on before going near Google Analytics. We’ll create our own measurement model one-pager so that by the time we log into Google Analytics, we know exactly what data and insights we’re looking for.

Then, we move on to some of the key standard reports which you should pay attention to.

Standard reports aren’t enough however. To get the real benefit from Google Analytics, you need to customise the reports to suit your business and the different needs of the people in the business. For this, we’ll look at how to create a custom report to match the the measurement model we created at the start of the session.

What you’ll get:

• A better process to approach analytics
• The key standard reports
• How to customise reports to deliver the greatest insight with the minimum amount of work

Your trainer is Laurence Veale who has oceans of real world experience in this area.

Date and Time:
1.30pm until 4.30pm on May 13th

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
River Lee Hotel, Cork City Centre

This is now booked out. If you want to add your name to future training courses, fill in this form.

Facebook Advertising can attract highly qualified customers to your business. Advertising on Facebook is very different than Google Adwords and many companies fail at Facebook marketing programs. Join Barry Hand as he leads an in-depth workshop ideal for Facebook page managers.

This half day work shop will give you a crash course in Facebook’s advertising platform, and take you from start to finish through the same process that expert advertisers use to target the right demographics, create great ads and maximise advertising budget.

What you’ll get:

• How to set up a Facebook advertising campaign
• What to promote on Facebook
• Different ad types – Inside Facebook & External Websites
• Targeting options
• Best practices – ad copy and use of imagery
• Best practices – creating an awesome Facebook advertising campaign
• Reporting and analytics
• The upcoming impact of graph search & news feed redesign
• Advanced tips, tools & resources

You will receive easy-to-follow guidelines for measuring conversions and generating reports so that you can measure your success and continue to improve your advertising campaigns.

Your trainer is Barry Hand who is a juggernaut when it comes to properly doing sales online.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
Temple Bar Hotel

Google Analytics Training – Dublin – May 9th, 1.30pm

To book the course fill in this form.

Google Analytics Course Description

Google Analytics is an in-depth, hands-on half day training course that starts with the basics of analytics and how a structured approach to analytics is the first thing to focus on before going near Google Analytics. We’ll create our own measurement model one-pager so that by the time we log into Google Analytics, we know exactly what data and insights we’re looking for.

Then, we move on to some of the key standard reports which you should pay attention to.

Standard reports aren’t enough however. To get the real benefit from Google Analytics, you need to customise the reports to suit your business and the different needs of the people in the business. For this, we’ll look at how to create a custom report to match the the measurement model we created at the start of the session.

What you’ll get:

• A better process to approach analytics
• The key standard reports
• How to customise reports to deliver the greatest insight with the minimum amount of work

Your trainer is Laurence Veale who has oceans of real world experience in this area.

Pricing:
€97 for the half day workshop. A 50% cancelation fee applies if you cancel 48 hours or less before the workshop.

Location
Temple Bar Hotel

To book the course fill in this form.

You can see other Digital Marketing Courses we offer here. If you want to add your name to future training courses, fill in this form.

Twitter are apparently going to rank our Tweets on quality. None, Low, Medium and eventually High. High maybe being like the “Top Tweets” you see in searches. This will allow the “Best” tweets to be seen. The worry for me is that will also allow other tweets to be hidden away. This is a bit like Facebook’s Edgerank where you don’t see all the updates from your connections but will see more updates from friends or brands you interact with more. Twitter too adopting the filter bubble. With 150k or so people on Twitter in Ireland daily and they allegedly sending out a 1 Million tweets in total, filtering may need to happen.

I’m not the only one that was wondering about “Tweetrank“. Facebook allows you to promote posts on your personal Profile on your business Page to ensure everyone sees your update. So will Twitter start doing the same? €50 and a guarantee your own followers see that Tweet of yours.

But with Edgerank doing that it does, you can pay to promote an update so everyone sees it. Is this what Twitter will do too? Pay to ensure everyone that’s connected to you sees your tweet? One of the reasons I like Twitter is that I can dictate the filtering, Facebook doesn’t give me that choice. Now if Twitter allowed people to choose No filter, medium filter, high filter, that would be a great compromise that still makes them money.

This half day course on Digital Marketing Strategy runs a few times a year. In Cork City Centre and Dublin City Centre.

1. What’s in a digital strategy? Overview
2. Understanding your consumer – technological and behavioural insights and persona development
3. Channel planning – Navigating the modern media landscape
4. Setting objectives – what to measure and how to measure it

Cost of the training is €97. Bring a laptop.
Max 11 places per course.

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This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

This course is now over but you can see other Digital Marketing Courses here. If you want to add your name to future training courses, fill in this form.

2013 Facebook for Business Detox
Date and time: Wednesday January 23rd, 2013 1pm to 5pm
Location: Dublin City Centre
Price: €97 (No VAT on training) (Max 10 people on this)

Did you know that a Facebook update with pictures or links gets more engagement? Yeah, we all do by now. But did you know that a pure text update will be seen by more people? Ah hah. These are some of the areas we’ll be looking at in the Facebook for Business Detox course. This is for companies/orgs that are planning to spruce up what they do on Facebook for 2013.

Objectives: This is a refresher course on Facebook for Business, this is for organisations or businesses that are already using Facebook Business Pages. (Good for anyone with 150 – 5000 likes) This is the equivalent of the Facebook for Business Intermediate Course. Bring your laptop with you.

Areas covered:

• Making your Facebook Business Page look nice. (Rainbows optional)
• Using Facebook Insights.
• Growing your numbers.
• Content creation to get more interactions.
• Promoted posts and Facebook Ads.
• Using targeted updates if you’re at 5k+ Likes.

Contact damien@mulley.ie to reserve a place and if you book it before 2013 you can take it out of your 2012 training budget and use up that excess. If you want to have this run elsewhere or in-house, contact me too.

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Social Media Courses

If you want to be informed of when the next Social Media Courses/Digital Marketing Courses are, please fill in this form.

Some of the training courses I do:

• Facebook for Business – Starter (If you have not used Facebook for Business before)
• Facebook for Business – Intermediate (It is assumed you use Facebook and have a Business Page)
• Twitter for Business
• LinkedIn for Business

The best thing to do to find courses in Digital Marketing is look at the Cork Chamber of Commerce training section, the North Cork Enterprise business training section, Limerick City Enterprise training section and the business training sections of your own Chamber of Commerce or Enterprise Board. Many of these are subsidised.

Update Jan 2013:

• Facebook Refresher in Dublin January 23rd 2013
• Facebook Refresher in Cork on January 21st 2013
• 4 week (One full day each week) April 9th – April 30th 2013 Digital Marketing Course in conjunction with Cork Chamber of Commerce.

Given the requests are coming in already for 2013 training courses in digital marketing/social media, I’ll probably be doing public training courses with North Cork Enterprise and Cork Chamber of Commerce and others. I’ll be doing private/in-house training too. I’m terrible at putting these details on the site but you might see details on Twitter or just holler.

And of course if you book courses in 2012 for 2013, you can use up any excess training budget you might have. Same goes for training vouchers. Vouchers bought in 2012 can be used for 2013.