Once someone gets at least 200 likes on their Instagram workout photos, they will become a personal trainer. #irishfitfam #crushit #copTheFuckOn
January 13th 2015, 2pm, Dublin
To kickstart 2015 I’m going to give a seminar in Dublin, possibly 90 minutes to 120 minutes long. What will it cover? Keep reading. It’s “almost” free to those that are clients or came along to the various Mulley Events in 2014. Spaces are limited. That last line was marketing bullshit making you think a resource is limited so you’ll want it more. They are though.
The seminar is called “29 short lectures on digital marketing” which is a total ripoff of the amazing “28 short lectures” given by Mary Reufle. There won’t be 29 lectures but they will be short.
This seminar is going to be on January 13th in Dublin City Centre (not booked venue yet, usually near Temple Bar) from 2pm to 4pm or a little beyond. Bring your own teas and coffees.
If you want to sign up, you can use this Eventbrite link. It’s €5 to book a place which won’t cover operating costs but ensures you might turn up. In Ireland, free events have a 50% no-show rate. 50% don’t bother turning up or letting you know.
And I’ll talk about:
- Various elements on making Facebook work: Edgerank and all that, what updates are best, why if you ignore it for B2C you’re a dope.
- Twitter: Growing, automating, lead generation, Twitter cards.
- LinkedIn: This is B2B and it works a charm. How to use it to build an amazingly rich address book.
- Google+: Haha, just kidding.
- Mailchimp: Some quick tips from a non-expert.
Why am I doing this? Testing out new material and to gauge interest in the paid courses I’ll be running in January/February – Lead Generation, Digital Strategy, Advanced Twitter. And because I’m sound.
So it was announced by Mattel that Barbie is going to be “hashtag unapologetic” about being an entrepreneur. iPad, business attire and a LinkedIn profile! You can buy the doll right here now.
From the PR blurb:
This year Barbie is once again breaking through plastic ceilings and inspiring girls to follow their dreams. The 2014 career of the year doll is Entrepreneur Barbie. To celebrate her newest career, Barbie is honoring special women entrepreneurs to help start a conversation for girls everywhere, reminding them that — “If they can dream it, they can be it – anything is possible!
So with that, if you go on to LinkedIn now and look for Barbie, hello Barbie!
Even when you Google for “Barbie LinkedIn” you get:
This guy is going to be getting a lot of views and I’m sure some weird connection requests too.
Very interesting case study around mobile networks, Facebook and geofencing. There ads to people on Facebook based on their current location as supplied by their mobile network. It will drive more footfall to your store. And with Apple now doing things to prevent stores from logging your phone‘s hardware address, this becomes even more attractive for retailers.
Pinterest now doing self service ads. Good to see.
Twitter now doing remarketing too. So you can run ads on Twitter to people who came to your website.
AKA Fuck you, pay me. Facebook plainly explaining organic reach and Edgerank. The free ride is over for those that produced shit updates on Facebook. If you have updates that appeal to your subscribers, you have a lot less to worry about.
Social signals. So Google says that they don’t take social into account when ranking pages BUT the pre-ranking/discovery of your content seems very reliant on these social signals. Lots of people sharing/tweeting your link? Seems Google will see this as having importance.
These new changes with iOS 8.0, yeah, Android probably can do this but Apple makes it way better. Apps calling apps inside their own app and showing you just the relevant bits. Great for the usual devices but also tiny screens like, oh, hmm. watches?
Facebook made a nice small change for restaurant and café Pages. Now you can now upload your menus once they’re less than 1Mb in size. These can easily be viewed on desktop or mobile.
This is what it looks like on a mobile:
Hat tip to someone on Twitter for this, sorry forgot who.
Well it’s even more than those two but for this post, we’ll look at both.
More work but more rewards for digital marketing these days. 50% of the visitors to this website are now coming here because of Twitter. 50%. So each month a few hundred visitors are coming here just from Tweets about our various courses. Twitter indirectly sells most of the training courses Mulley Comms does and Google searches do the rest.
Your future digital/social content strategy – What you need to do
1. Build pages that are search friendly:
You need good titles, good descriptions, well structured pages, fantastic and inspiring content. Yeah, just that. totally easy right? But at least you have a plan. So this blog post has “digital, content, strategy” as keywords in the title and the description will mention digital marketing and social too. Here’s a preview of them:
The post should tell people what needs to be done and so gives readers content that they feel is valuable and they might share that value on Twitter or Facebook. Use Google Keyword planner or other keyword research tools so see what people are searching for and use some of those keywords in your post/page. Unless you are a website that updates non-stop and Google visits you non-stop too, then it will be days but more likely weeks before this page starts performing well in Google. Weeks is a generation in digital. So social is going to help.
2. Create Twitter, LinkedIn, Facebook headlines that are must-click in nature.
Social Media traffic is the quick hit. It is surge in nature. Lots of clicks in a very short time and then traffic falls off a cliff until you Tweet/Facebook about it again. This is the traffic surge from a link that was Tweeted the other day.
Social Media is the first line of attack nowadays with SEO the rear guard that comes in and finishes the job. For what’s on your website, you need to be strategic with the keywords so that over long periods of time, Google will bring you traffic. To get people in social media to click on links to this content though, you need to think like a PR person or a headline maker for a tabloid. The title of this post is useful to a degree, very findable in Google but what about social? What gets the clicks? Well what makes you click on things on Twitter or Facebook? What works for me are amazing stats and then a promise to reveal more. This post could be marketed/PR’d on Twitter as:
- Well written Tweets are generating thousands in revenue for me yearly. Here’s how:
- A single Facebook status update or Tweet can send 100s of visitors to my site. Some become clients. A guide for you:
- Cheatsheet: Writing good website content and creating great social media headlines = How to get business in digital.
Here is a great guide form Upworthy on how to cook great social media headlines. Social Media is noisy though so you also need to be strategic here. Timing is everything. Various tools like Buffer will help you to find the best times to Tweet/Facebook out during the day/evening and time updates to go out then during those “social media prime times”. Once you get a handle on that, line up the most important tweets and Facebook updates for the week/month then it becomes a good deal easier to have your content seen, shared and clicked.
And here’s the sell.
A post with good content that you spent an hour writing has to have some kind of action item! I’m doing a course on Social Media Content Creation on May 28th in Dublin. Why not book a place?
- Date: 9.15am until 12.45pm, May 26th 2014
- Location: Temple Bar Hotel.
- Price: Book by May 16th for €147 or €167 after.
- Ability Level: For those have Google Ads accounts but want to know how to use them efficiently.
Your trainer is Joanne Casey from Glowmetrics and she receives very high ratings on her courses.
After attending this course you’ll have
- A clear understanding of the targeting options and settings available in Google Adwords
- A view of the international search market if you are considering entering into markets outside Ireland
- A demonstration of how you can conduct smart keyword research
- Tips on how to write compelling ad copy that customers will want to click on
- Guidelines on how to optimise landing pages
- An overview of the Google Display Network
- Strategies on how to best measure and enhance campaign performance.
This training session is more practical than theory so don’t forget to bring your laptop and get ready for plenty of brain food!
CPM, CPA, CTR, Maximum CPC, Actual CPC, CRO, Quality Score, VTC…the list goes on and if this is double Dutch to you then don’t worry, you aren’t alone. Running a Google Adwords campaign can sometimes feel like you’ve just walked into a minefield yet understanding and knowing how to improve these metrics is key to running a successful paid search campaign.
Maybe you have an Adwords Account but have a feeling you aren’t getting the most from it or maybe you want to drive more traffic to you website but don’t know where to start? In this training course we’ll be looking at how businesses can run an effective paid search campaign on Google to drive traffic and ultimately revenue.
We’ll start by having a quick look at the current state of the paid search marketplace before we log into the interface and begin to build well thought-out campaigns, taking into consideration keywords, ad copy, landing pages and Display Network opportunities. Once we’ve the campaigns set-up we’ll then finish with understanding how to best track and review performance so you can execute a range of optimisation tactics to boost ROI.
Date and location: May 26th 2014, Temple Bar Hotel, Dublin
Price: Book by May 16th for €147 or €167 after the 16th.
Ability Level: For those have Google Ads accounts but want to know how to use them efficiently.
Five minutes will transform your business
Every webpage on your website has two interesting properties: One called a Title, one called a Description. If you add relevant keywords (based on what people search for) to these titles and descriptions, you can increase your website visitors easily by 20% and this only takes 5 minutes. The change takes 5 minutes, the initial impact takes 3 weeks depending on Google’s coming around.
Your Facebook Business Page has a tool called Insights that only you can access. It tells you the time of the week and time of the day that are the best to do updates in order to be seen by the most people. Look at these figures (takes 3 mins) and you can have your updates seen by more people.
Do you know when people that follow you on Twitter are most active, do you know what Tweets of yours were clicked on the most? Log on to ads.Twitter.com and Twitter will tell you. From that plan your Tweets to go out at the Prime times during the day and week
Facebook Training – Dublin – May 26th 2014 – 2 places left
We’re going to make your Facebook Business Page give you a return on your investment.
The average Facebook update now gets seen by about 8% of your fans. Do you know what your Page Reach is? Do you know who actually sees your updates? Do you know who they are? Do you want to increase this reach, do you want to get your Fans to do something for you?
This Facebook for Business training course is for those that already have a Facebook Page and is ranked at an Intermediate level. It starts from the assumption you are comfortable with using Facebook.
- Metrics: Let’s see how you’re doing now, what to look at and what we can improve.
- Grow your Numbers – More Likes, More Reach, More Clicks, More Comments.
- Edgerank – The silent killer on Facebook. Get to know this algorithm and future-proof your Page.
- Spreadable media – What content will get you the right attention.
- Updates – Targeted updates to get better reactions, promoted updates, timed updates.
Your trainer is Damien Mulley.
Date and Time:
1.45pm until 5.15pm on May 26th in Dublin City Centre
€127 for the half day workshop if paid before May 16th.
Or €167 for payment on the day.
(We take EFT, cheque or we can take credit card over the phone.)
A 50% cancelation fee applies if you cancel less than three days before the workshop.
Dublin City Centre
. Whomever is first to include the dot thing in a silly online argument on Twitter automatically forfeits the argument. Even if the other person is ignorant and wrong.